TAAT GLOBAL ALTERNATIVES - TOBAF STOCK NEWS

TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) announced a sponsorship with the "In the Huddle" podcast, hosted by Vinny Bonsignore. The podcast features TAAT's brand at no monetary cost, aligning with their marketing strategy to promote a tobacco-free lifestyle. This initiative is part of TAAT’s broader marketing efforts, which include various sports-related sponsorships. By leveraging this free sponsorship, TAAT aims to enhance brand awareness and position itself as a niche player in the $814 billion global tobacco market.

TAAT™ Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) announced that its tobacco-free products, TAAT™ Original, Smooth, and Menthol, are now available at all Speedee Mart locations in Nevada. This partnership marks a significant step in enhancing TAAT™'s retail presence, supported by promotional strategies such as in-store signage and billboards. The company aims to leverage the correlation between fuel purchases and tobacco products to increase sales. CEO Setti Coscarella highlighted the rapid establishment of the brand in the market, addressing the potential for further market penetration.

TAAT Global Alternatives (CSE: TAAT, OTCQX: TOBAF) announced on February 25, 2022, its agreement to acquire HLND Holdings, Inc., bolstering its wholesale presence in Ohio's convenience and tobacco market. HLND, with over 5,000 store relationships, reported CAD $87.18 million in net revenues for 2021, showing consistent yearly growth. The acquisition aims to convert supply chain aspects into owned units, enhancing distribution and product development capabilities for TAAT. The purchase price is CAD $6.60 million, expected to close by March 15, 2022, with payments structured in cash and shares.

TAAT Global Alternatives Inc. (OTCQX: TOBAF) announced an agreement to acquire HLND Holdings, Inc. for CAD $6,604,000 (approximately USD $5,200,000). HLND, a profitable tobacco wholesaler in Ohio, has experienced over 10% annual revenue growth, totaling CAD $87.2 million in 2021. This acquisition aims to enhance TAAT’s distribution and product commercialization, leveraging HLND's established network of over 5,000 convenience stores. The transaction is set to close around March 15, 2022, and will involve a mix of cash and common shares for payment.

TAAT Global Alternatives Inc. (OTCQX: TOBAF) has announced a letter of intent with a U.S. subsidiary of Shanghai Shunho New Materials Technology Co. to develop a white-labelled "heat-not-burn" device and heatable sticks using TAAT™'s proprietary Beyond Tobacco™ material. This initiative aims to expand TAAT™ into the heat-not-burn tobacco segment in the U.S., offering a tobacco-free and nicotine-free alternative. The device will be compatible with competitors' products, enhancing market reach. CEO Setti Coscarella emphasized capturing market share in this rapidly growing segment, addressing consumer demand for healthier options.

TAAT™ Global Alternatives Inc. (CSE: TAAT, OTCQX: TOBAF) announced the results of an emissions study conducted by Chief Science Officer Dr. Cindy Orser. Comparing TAAT™'s three varieties with leading tobacco brands, the study shows that TAAT™ products contain no nitrosamines, alkaloids, or added ammonia, and emit 25% less total particulate matter. TAAT™ also has 15% lower tar levels and less than 10% of the aromatic amines found in traditional cigarettes. The findings aim to highlight TAAT™ as a safer alternative in the nicotine-free market. Additionally, Tim Corkum has stepped down as Chief Revenue Officer.

TAAT Global Alternatives Inc. (OTCQX: TOBAF) has announced a new chain retailer sample incentive program set to launch in Q1 2022. The initiative aims to convert recipients of promotional TAAT product samples into purchasers of full packs by incentivizing stores in chains with up to 5,000 locations. Initially targeting convenience stores in Ohio, West Virginia, and Pennsylvania, the program is designed to boost product awareness among current tobacco smokers. TAAT plans to leverage this program alongside other in-store marketing initiatives to enhance market penetration.

TAAT Global Alternatives Inc. (OTCQX: TOBAF) is launching a sample incentive program for U.S. chain retailers starting Q1 2022. This initiative aims to convert promotional sample recipients into full pack purchasers of TAAT products. Retailers, particularly those carrying both TAAT and traditional tobacco brands, will receive support including a countertop display and initial product samples. The program is designed to boost product awareness and encourage trial among smokers, with incentives based on conversion rates. TAAT is seeking participation from chains with a minimum of five stores.

TAAT Global Alternatives Inc. (CSE: TAAT, OTCQX: TOBAF) has launched its inaugural collection of branded merchandise, available through the TryTAAT e-commerce portal. Responding to growing consumer interest since its Ohio launch in 2020, the merchandise aims to bolster brand loyalty. CEO Setti Coscarella emphasized the importance of this initiative as TAAT establishes its presence in the tobacco alternatives market, valued at $814 billion. The strategy also includes potential retail partnerships and promotional uses for the merchandise.