TAAT GLOBAL ALTERNATIVES - TOBAF STOCK NEWS

TAAT® Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) announced the receipt of its first commercial samples for the TAAT® heat-not-burn product, aimed for launch in the U.S. by late 2022. This product will complement its current tobacco-free offering, which is available in over 2,500 U.S. stores. Minor adjustments are being made to enhance flavor compatibility. The heat-not-burn devices will also be showcased at the InterTabac trade show in Germany in September 2022, highlighting the company's strategy to expand its market share in the tobacco industry.

TAAT Global Alternatives has fulfilled purchase orders for its tobacco-free products in 23 franchised convenience stores across Southern California. These orders, part of a global chain with over 70,000 stores, showcase the brand's strong local presence. The company leveraged a franchise owners' association relationship to secure these placements during a recent trade show. CEO Setti Coscarella expressed optimism about expanding their market presence, particularly due to favorable profit margins for franchisees compared to traditional tobacco products.

TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) has announced the fulfillment of purchase orders for its tobacco-free products in 23 franchised convenience stores in Southern California. These stores are part of a global chain with over 70,000 locations, leveraging TAAT's existing market presence. The orders were facilitated through a franchise owners' association at a recent trade show. CEO Setti Coscarella highlighted the unique opportunity for higher profit margins for franchisees compared to traditional tobacco. TAAT aims to expand its market footprint further.

TAAT Global Alternatives Inc. (OTCQX: TOBAF) has finalized its acquisition of HLND Holdings, Inc., significantly boosting its distribution capabilities in the north-central U.S. for a total of CAD $6,604,000. The transaction, expected to close within ten business days, positions TAAT to leverage HLND's access to over 5,000 convenience stores. This strategic move aims to enhance cost efficiency and product visibility as the company seeks to expand its presence in the tobacco alternatives market, aligning its operations with leading industry practices.

TAAT® Global Alternatives Inc. (OTCQX: TOBAF) announced its invitation to the Jefferies Cannabis Summit on June 2, 2022, showcasing its position in the USD $812 billion global tobacco industry. The event targets institutional investors and will allow TAAT® to present its nicotine-free, tobacco-free product, Beyond Tobacco™. Jefferies noted the U.S. cannabis sector is projected to grow at 14% annually from 2020 to 2030, emphasizing the importance of institutional support for valuations. TAAT® aims to increase visibility among these investors to strengthen its market presence.

TAAT® Global Alternatives Inc. (OTCQX: TOBAF) has achieved registered trademark status for the TAAT® brand in the U.S., EU, Australia, New Zealand, Philippines, Israel, India, and Mexico. The brand is now sold in over 2,500 stores in the U.S. alone. This move is part of their strategy to expand within the $812 billion global tobacco market. The trademark protection is crucial for maintaining brand integrity as TAAT® differentiates itself as a non-tobacco, nicotine-free alternative, exempt from certain regulatory restrictions that affect traditional tobacco products.

TAAT® Global Alternatives Inc. (OTCQX: TOBAF) announced the successful registration of its TAAT® trademark in the U.S., EU, Australia, New Zealand, Philippines, Israel, India, and Mexico. This milestone supports TAAT's aim to expand its tobacco-free product in a market with significant smoking rates across these regions. Currently, TAAT® is sold in over 2,500 U.S. stores. The brand's trademark protects its unique identity amidst growing counterfeit concerns, enhancing long-term growth and brand visibility as the Company prepares for further market entry.

As of March 2022, TAAT™ Global Alternatives Inc. (OTCQX: TOBAF) has expanded its retail presence to over 2,500 stores in the U.S., averaging 45 new stores per week. This growth follows the company's initial launch in December 2020, when it first entered retail. TAAT™'s tobacco-free and nicotine-free products are positioned favorably against traditional tobacco cigarettes, benefitting retailers with better profit margins. The company's direct-to-consumer sales through the TryTAAT platform further enhance market reach and consumer access.

TAAT Global Alternatives Inc. (CSE: TAAT, OTCQX: TOBAF) announced an expansion to over 2,500 retail stores in the U.S. as of March 2022, marking a significant milestone since surpassing 2,000 stores a year earlier. The Company is adding approximately 45 stores weekly, supported by a robust distributor network. This growth indicates strong market demand for TAAT's tobacco-free products, which are positioned as lucrative alternatives for retailers. The brand is also enhancing visibility through marketing strategies like billboards.