TriNet Unveils the Next Chapter of Its Award-Winning 'People Matter' Ad Campaign

Rhea-AI Summary

TriNet has launched the next phase of its award-winning "People Matter" campaign, focusing on the challenges faced by small and medium-sized businesses due to COVID-19. This nationwide initiative includes out-of-home ads, television commercials, and a significant digital push. The campaign aims to highlight the resilience of these businesses while offering HR guidance and support from TriNet. Originally launched in April 2019, the campaign is designed to resonate with SMBs and reinforce TriNet's commitment to their success.

Positive

• The launch of a new campaign targeting small and medium-sized businesses affected by COVID-19 demonstrates TriNet's commitment to supporting its client base.
• The campaign employs a multi-channel approach, including out-of-home ads, television, radio, and digital marketing, which enhances visibility and engagement.

Negative

• None.

DUBLIN, Calif., Sept. 16, 2020 /PRNewswire/ -- TriNet, a leading provider of comprehensive human resources, today announced the next chapter of its award-winning "People Matter" campaign. With a focus on the challenges small and medium-size businesses are facing in the wake of COVID-19, the new campaign captures the human side of HR with a healthy dose of some much-needed humor during these unprecedented times. The nationwide campaign features out-of-home ads in New York City, the San Francisco Bay Area and Los Angeles, television commercials and radio spots across the country, and a major digital push that includes website, digital ads and social media.

"Small and medium-size businesses are the mainstay of the U.S. economy and they have been hit hard by the pandemic.  But they are also resilient and inspirational—and will lead our nation through these challenging times to better days ahead," said TriNet Senior Vice President, Chief Marketing Officer and Chief Communication Officer Michael Mendenhall. "With this campaign, we wanted to show them we understand and care about their struggles by continuing the theme of humanity that resonated in the first iteration of our People Matter campaign. However, we also injected some lighthearted humor because that is one thing none of us are getting enough of this year. The result is a reassurance to our nation's SMBs that TriNet is here for them with expert HR guidance and the critical services they'll need as they continue to navigate through the pandemic."  

TriNet's "People Matter" omnichannel campaign originally launched in April 2019 to recognize and shine the spotlight on SMBs. The original campaign was produced with powerful black and white imagery focused on real-life portraits of TriNet customers in their offices and captured through the lens of iconic photographer Annie Leibovitz.

About TriNet
TriNet (NYSE: TNET) provides small and medium-size businesses (SMBs) with full-service HR solutions tailored by industry. To free SMBs from HR complexities, TriNet offers access to human capital expertise, benefits, risk mitigation and compliance, payroll and real-time technology. From Main Street to Wall Street, TriNet empowers SMBs to focus on what matters most—growing their business. TriNet, incredible starts here. For more information, visit TriNet.com or follow us on Twitter. 

Investors:	Media:
Alex Bauer	Renee Brotherton
TriNet	TriNet
Investorrelations@TriNet.com	PR@TriNet.com
(510) 875-7201	(925) 965-8441

TriNet and the TriNet logo are registered trademarks of TriNet. All other trademarks, service marks, registered trademarks, or registered service marks are the property of their respective owners. 

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SOURCE TriNet

FAQ

What is the purpose of TriNet's new campaign launched on September 16, 2020?

The campaign aims to support small and medium-sized businesses facing challenges due to COVID-19, providing HR guidance and support.

What type of advertising is included in the People Matter campaign by TriNet?

The campaign includes out-of-home ads, television commercials, and radio spots, along with a major digital push.

When was the original People Matter campaign by TriNet launched?

The original campaign was launched in April 2019.

How does TriNet's new campaign address the struggles of SMBs?

The campaign emphasizes understanding and support for SMBs, incorporating humor to alleviate stress during challenging times.

What company symbol is associated with TriNet?

The stock symbol for TriNet is TNET.