T-Mobile Kicks Off #CaptureKindness Campaign to Help Feeding America® Give 15 Million Meals and Take Back 2020 With a Magenta Wave of Positivity
T-Mobile is launching a charitable initiative called #CaptureKindness from November 13 to December 4, 2020, aiming to support Feeding America. The Un-carrier pledges $10 per kindness act posted on social media, up to $1 million, translating to 10 million meals. On Giving Tuesday (December 1), clicking a donation option in the T-Mobile Tuesdays app will raise $1, contributing 5 million additional meals. T-Mobile employees will also receive donations to support charities of their choice, with matching contributions from the T-Mobile Foundation.
- T-Mobile aims to donate up to $1 million to Feeding America, which equates to 10 million meals.
- On Giving Tuesday, T-Mobile will further donate $1 per app click, contributing up to 5 million additional meals.
- T-Mobile Foundation will match employee donations 2:1 up to $750,000, enhancing community support.
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BELLEVUE, Wash.--(BUSINESS WIRE)--Love and connection are at the heart of who T-Mobile is, and this Giving Season it’s pretty clear we ALL need more of both! So, starting on World Kindness Day (Nov. 13) through Giving Tuesday (Dec. 1) and ending on Dec. 4, 2020, the Un-Carrier is inviting everyone to #CaptureKindness through social media posts and T-Mobile Tuesday clicks — and help Feeding America®, the country’s largest hunger-relief nonprofit, deliver millions of meals to people facing food insecurity.
As Feeding America® estimates up to 50 million families are impacted by the COVID-19 pandemic, there is a critical need this holiday season. So, T-Mobile is stepping up with its biggest donation goal to date to support Feeding America’s mission to end hunger — 15 million meals — and they’re asking customers, fans and employees to join them. Here’s how:
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For every act of kindness shared on Twitter, Facebook and Instagram with the hashtag #CaptureKindness (Nov. 13, 2020 through Dec. 4, 2020), T-Mobile will donate
$10 (equivalent to 100 meals) to Feeding America®, up to$1 million (or up to 10 million meals). From donations to charity, checking in with an elderly neighbor, or paying for a stranger’s coffee… every good deed counts! -
On Giving Tuesday (Dec. 1, 2020), for each customer that clicks on the Feeding America® donation option in the T-Mobile Tuesdays app, the company will donate
$1 , up to$500,000. With each dollar equaling 10 meals to Feeding America®, this is ANOTHER opportunity to donate 5 million more meals! - To keep track of this big magenta wave of positivity, T-Mobile unveiled a special page that features a custom-built Kind-O-Meter that illustrates just how many people are sharing the love across the country!
“2020 has been filled with a lot unexpected challenges, important milestones and big moments — and through it all, T-Mobile has been there for our customers as a reliable and consistent lifeline to the world. Now we want to help end this year on a high note and spread some goodness and positivity — just what everyone needs! We love the idea of people coming together to #CaptureKindness, using their devices to share goodwill and love, and giving back to those in our communities who need it most right now,” said T-Mobile CEO Mike Sievert. “I can’t wait to see that Kind-0-Meter tick up and up every single day with photos, posts and likes!”
“After the year we’ve had, we could all use some extra compassion in our lives. And like T-Mobile is showing, we can also spread some love to those who need it most. Fifty million Americans facing food insecurity is a sharp increase from last year’s 34.5 million, so I want to say thank you to T-Mobile for helping us finish the year by bringing more meals — and kindness — to more hungry families across the country,” said Claire Babineaux-Fontenot, CEO of Feeding America.
But the goodness doesn’t stop there. Because T-Mobile employees are passionate about giving back to their communities, the T-Mobile Foundation is giving each employee
Be sure to watch http://www.tmobilecapturekindness.com/ this holiday season!
About T-Mobile
T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: http://www.t-mobile.com.
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