Third Tencent Music Entertainment Awards Reaches Hundreds of Millions of Fans with Ground-Breaking Integrated Music Experience

Rhea-AI Summary

Tencent Music Entertainment Group (TME) successfully hosted the third annual Tencent Music Entertainment Awards (TMEA) on December 11, 2021, at The Venetian Macao. This year’s event, themed "3ing For Music," engaged audiences post-COVID through a livestream on TME's platforms. Notable achievements included 160 hot trend tags and 72 billion visits on social media. The ceremony recognized 40 award winners and celebrated the contributions of artists in the music industry. TME aims to continue promoting high-quality Chinese music globally.

Positive

• Generated 72 billion visits and 153 million discussions on social media, showcasing extensive audience engagement.
• Recognized contributions of 40 award-winning artists, highlighting TME's role in elevating music in China.
• Strengthened partnerships within the Tencent ecosystem, enhancing event exposure.

Negative

• None.

SHENZHEN, China, Dec. 15, 2021 /PRNewswire/ -- Tencent Music Entertainment Group ("Tencent Music," "TME," or the "Company") (NYSE: TME), the leading online music and audio entertainment platform in China, successfully concluded the third annual Tencent Music Entertainment Awards (TMEA) ceremony at The Venetian Macao on December 11, 2021. The ceremony was livestreamed on Tencent Music's platforms, including QQ Music, Kugou Music, Kuwo Music, and WeSing.

Themed "3ing For Music," this year's TMEA sought to engage the audience with music as the world continued to recover from the COVID-19 pandemic in the special year of 2021. A video tailored for the ceremony included heartfelt stories and singing performances from users, and was played on stage to align with this year's theme.

The ceremony delivered an unprecedented online/offline music entertainment experience through its innovative live performance platform, TME Live. 46 singers, musicians and bands, featuring globally recognized artists, popular Chinese singers and bands, and emerging singers from the Tencent Musician Program, performed songs across various genres with 31 different stage sets to cater to the different tastes of hundreds of millions of users. To open up access to this music carnival, this year TMEA partnered with Weibo and Sina and leveraged its deep partnerships within the Tencent ecosystem, using WeChat Video Accounts, WeChat Search and Tencent Video to increase exposure. As of December 13, 2021, the ceremony enjoyed wide popularity across digital platforms, generating 160 hot trend tags, 72 billion visits and 153 million discussions on social media site Weibo, and 57 hot trend tags on video platforms Douyin and Bilibili.

In addition to the performance, 40 awards were announced for domestic and international singer-songwriters, singers, music groups, songs, concerts and entertainment charity projects to recognize their efforts contributing to the music industry.

As the leading online music and audio entertainment platform in China, through this year's TMEA, TME not only delivered a unique music experience to its users, but also introduced emerging trends in Chinese and digital music to users. Since its inaugural ceremony in 2019, the TMEA has awarded over 100 trophies, hosted nearly 100 musicians and performers, and reached hundreds of millions of music lovers, marking Tencent Music's position as a leader in the Chinese music industry.

Tencent Music will continue to empower the creation and promotion of music, elevating high-quality Chinese music to the global stage.

About Tencent Music Entertainment Group

Tencent Music Entertainment Group (NYSE:TME) is the leading online music and audio entertainment platform in China, operating the country's highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME is committed to creating music with unlimited possibilities. By empowering music with technology, everyone can create, enjoy and share music. TME offers online music, online karaoke, and music live streaming, building a community for music fans to discover, listen, sing, watch, perform and socialize around music. For more information about TME, please visit ir.tencentmusic.com.

Media Contact

TME.PR@icrinc.com   
+86 138-1079-1408

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SOURCE Tencent Music Entertainment

FAQ

What were the highlights of the Tencent Music Entertainment Awards 2021?

The highlights included 160 hot trend tags, 72 billion visits on social media, and 40 awards recognizing artists' contributions.

When and where did the Tencent Music Entertainment Awards take place?

The awards were held on December 11, 2021, at The Venetian Macao.

What theme was adopted for the 2021 Tencent Music Entertainment Awards?

The theme for 2021 was "3ing For Music," focusing on engaging audiences post-COVID.

How does Tencent Music engage with its audience through events?

Tencent Music uses innovative platforms and partnerships to increase event visibility and audience interaction.

What is Tencent Music's commitment moving forward after the awards?

Tencent Music aims to continue empowering and promoting high-quality Chinese music on a global stage.