Tencent Music Entertainment Partners with Cooking Vinyl to Promote Global Indie Music

Rhea-AI Summary

Tencent Music Entertainment Group (TME) has entered an exclusive partnership with Cooking Vinyl, a leading independent record company. This collaboration will see Cooking Vinyl's music featured across TME's platforms, including QQ Music and Kugou Music. TME aims to support Cooking Vinyl in digitalizing music copyright and enhancing the presence of indie music in China. With over 800 million monthly active users, TME plans to leverage its vast ecosystem to promote and distribute Cooking Vinyl's diverse musical offerings, tapping into the growing interest in indie music in the Chinese market.

Positive

• Exclusive partnership with Cooking Vinyl enhances TME's music offerings.
• Access to Cooking Vinyl's catalog across major TME platforms increases competitiveness.
• Strengthening of TME's position in the growing indie music sector in China.

Negative

• None.

SHENZHEN, China, Aug. 14, 2020 /PRNewswire/ -- Tencent Music Entertainment Group (TME) (NYSE: TME) announced an exclusive partnership with Cooking Vinyl, a European pioneer independent record company. Under this agreement, Cooking Vinyl's music will be available across TME's music platforms - QQ Music, Kugou Music, Kuwo Music, and WeSing. 

As a pioneer and leader in China's online music entertainment industry with over 800 million monthly active users, TME will leverage its strengths in digital music content scouting, promotion, distribution and creation to help Cooking Vinyl with music copyright digitalization. TME will also provide support in music, audio and video content, performances, social entertainment and other fields. TME will maximize the potential value of this cooperation to introduce Cooking Vinyl's artists and effectively meet the needs of music lovers for original music and indie music.

Established in 1986, Cooking Vinyl is a truly global operation with a presence in more than 40 countries, which enjoys a role as the creative hub for coordinated worldwide artist campaigns and worldwide sales, marketing and distribution strategies. It has supported million-selling successes including Marilyn Manson, The Cranberries, The Prodigy, Passenger and Nina Nesbitt, and multiple Grammy Awards winners. Cooking Vinyl produces widely appreciated music content covering folk, rock, punk, electronic and alternative music.

"The world spotlight is opening up opportunities for non-Anglo-American music and this is the perfect time to enter into this co-operation with TME," said Martin Goldschmidt, Chairman of Cooking Vinyl, "TME is the perfect partner for Cooking Vinyl to develop our artists and labels in China and bring our eclectic and diverse music to the Chinese audience. As China increases its importance in the global music market, musicians have attached greater attention to China. Cooking Vinyl is looking forward to delivering the spirit of indie music to a broader audience in various forms with TME."

An official director of TME said, TME has long invested in and supported original and emerging music. Cooking Vinyl champions the music and careers of artists, and gives artists freedom in content creation, which is aligned with the values of TME. TME will work with music labels and musicians to create content together. Through the mature online and offline operation and interaction channels established in the digital music entertainment field over the years, TME can empower excellent indie musicians and guide these unique artists to shine.

With its robust music ecosystem and customized promotion, distribution and an operation model precisely guided by data, TME has provided outstanding musicians with performance opportunities for their music in various online and offline forms. The strategic cooperation with Cooking Vinyl not only provides a larger stage for its artists, but also empowers classic labels to unleash their potential and infuse fresh blood into their music and artist pools.

About Tencent Music Entertainment

Tencent Music Entertainment Group (NYSE: TME) is the leading online music entertainment platform in China, operating the country's highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME's mission is to use technology to elevate the role of music in people's lives by enabling them to create, enjoy, share and interact with music. TME's platform comprises online music, online karaoke and music-centric live streaming services, enabling music fans to discover, listen, sing, watch, perform and socialize around music.

For more information, please visit https://www.tencentmusic.com/

Media Contact:

Edmond Lococo, ICR Inc.
e-mail: TME.PR@icrinc.com
Phone: +86 138-1079-1408

 

View original content:http://www.prnewswire.com/news-releases/tencent-music-entertainment-partners-with-cooking-vinyl-to-promote-global-indie-music-301112312.html

SOURCE Tencent Music Entertainment Group

FAQ

What is the significance of Tencent Music's partnership with Cooking Vinyl for TME (NYSE: TME)?

The partnership will allow TME to feature Cooking Vinyl's music across its platforms, enhancing its offerings and supporting the growth of indie music in China.

How will TME utilize Cooking Vinyl's music on its platforms?

TME will promote and distribute Cooking Vinyl's music across QQ Music, Kugou Music, Kuwo Music, and WeSing, leveraging its large user base.

When was the partnership between TME and Cooking Vinyl announced?

The partnership was announced on August 14, 2020.

What benefits does Cooking Vinyl expect from partnering with TME (NYSE: TME)?

Cooking Vinyl aims to expand its reach in China and promote its artists to a larger audience through TME's established platforms.