Toyota 'Stands Out in Every Sense' in New Crown Family Campaign
Toyota launches its new marketing campaign, 'Stand Out in Every Sense,' showcasing the 2025 Toyota Crown Family. The campaign highlights the vehicles' bold styling, premium comfort, and elevated connected technology. The all-hybrid Toyota Crown Family offers a combination of power, fuel efficiency, intuitive interior design, and sleek exterior styling.
Saatchi & Saatchi created various spots, including a 30-second CTV spot 'Tango' directed by SMUGGLER's Jaron Albertin. The campaign features the Toyota Crown and Toyota Crown Signia, emphasizing their design and performance in unique settings where the world seems to fade away.
The fully integrated campaign extends across CTV, digital content, digital video, paid social, programmatic, streaming audio, and experiential platforms. Media placements include partnerships with Dotdash meredith, INSIDER, mindbodygreen, iHeartMedia, VOXMedia, TED, OpenTable, and TIME100 Next, among others.
Toyota lancia la sua nuova campagna di marketing, 'Distinguersi in ogni senso,' che presenta la famiglia Toyota Crown 2025. La campagna evidenzia lo stile audace, il comfort premium e la tecnologia avanzata connessa dei veicoli. La famiglia Toyota Crown, completamente ibrida, offre una combinazione di potenza, efficienza nei consumi, design interno intuitivo e linee esterne eleganti.
Saatchi & Saatchi ha creato diversi spot, tra cui uno spot CTV di 30 secondi chiamato 'Tango', diretto da Jaron Albertin di SMUGGLER. La campagna presenta la Toyota Crown e la Toyota Crown Signia, enfatizzando il loro design e le loro prestazioni in ambientazioni uniche dove il mondo sembra svanire.
La campagna completamente integrata si estende attraverso CTV, contenuti digitali, video digitali, social media a pagamento, programmatic, audio in streaming e esperienziale. Le collocazioni mediatiche includono partnership con Dotdash meredith, INSIDER, mindbodygreen, iHeartMedia, VOXMedia, TED, OpenTable e TIME100 Next, tra gli altri.
Toyota lanza su nueva campaña de marketing, 'Destacar en Todos los Sentidos,' que presenta a la familia Toyota Crown 2025. La campaña resalta el diseño audaz, la comodidad premium y la tecnología conectada avanzada de los vehículos. La familia Toyota Crown, totalmente híbrida, ofrece una combinación de potencia, eficiencia de combustible, diseño interior intuitivo y un estilo exterior elegante.
Saatchi & Saatchi creó varios spots, incluyendo un spot de CTV de 30 segundos llamado 'Tango', dirigido por Jaron Albertin de SMUGGLER. La campaña presenta la Toyota Crown y la Toyota Crown Signia, enfatizando su diseño y rendimiento en escenarios únicos donde el mundo parece desvanecerse.
La campaña completamente integrada se extiende a través de CTV, contenido digital, video digital, redes sociales pagadas, programática, audio en streaming y experiencial. Las ubicaciones de medios incluyen asociaciones con Dotdash meredith, INSIDER, mindbodygreen, iHeartMedia, VOXMedia, TED, OpenTable y TIME100 Next, entre otros.
토요타가 2025년 토요타 크라운 패밀리를 소개하는 새로운 마케팅 캠페인 '모든 감각에서 돋보이다,'를 출시했습니다. 이 캠페인은 차량의 대담한 스타일, 고급스러운 편안함 및 고급 연결 기술을 강조합니다. 완전 하이브리드인 토요타 크라운 패밀리는 강력함, 연료 효율성, 직관적인 내부 디자인 및 세련된 외부 스타일링의 조화를 제공합니다.
사치 & 사치(Saatchi & Saatchi)는 SMUGGLER의 자론 알버틴(Jaron Albertin)이 감독한 30초 CTV 광고 '탱고(Tango)'를 포함한 다양한 광고를 제작했습니다. 이 캠페인은 토요타 크라운과 토요타 크라운 시그니아를 특징으로 하며, 세상이 사라지는 것 같은 독특한 환경에서의 디자인과 성능을 강조합니다.
완전 통합된 캠페인은 CTV, 디지털 콘텐츠, 디지털 비디오, 유료 소셜, 프로그래매틱, 스트리밍 오디오 및 체험형 플랫폼에 걸쳐 있습니다. 미디어 배치에는 Dotdash meredith, INSIDER, mindbodygreen, iHeartMedia, VOXMedia, TED, OpenTable 및 TIME100 Next와의 파트너십이 포함됩니다.
Toyota lance sa nouvelle campagne de marketing, 'Se démarquer dans tous les sens,' présentant la famille Toyota Crown 2025. La campagne met en avant le design audacieux, le confort haut de gamme et la technologie connectée avancée des véhicules. La famille Toyota Crown, entièrement hybride, offre une combinaison de puissance, efficacité énergétique, design intérieur intuitif et lignes extérieures élégantes.
Saatchi & Saatchi a créé plusieurs spots, dont un spot CTV de 30 secondes intitulé 'Tango', réalisé par Jaron Albertin de SMUGGLER. La campagne présente la Toyota Crown et la Toyota Crown Signia, soulignant leur design et performance dans des contextes uniques où le monde semble s'effacer.
La campagne totalement intégrée s'étend sur CTV, contenu numérique, vidéo numérique, réseaux sociaux payants, programmatique, audio en streaming et expérience plateformes. Les placements médiatiques comprennent des partenariats avec Dotdash meredith, INSIDER, mindbodygreen, iHeartMedia, VOXMedia, TED, OpenTable et TIME100 Next, parmi d'autres.
Toyota startet seine neue Marketingkampagne 'Herausstechen in jeder Hinsicht,' die die 2025 Toyota Crown Familie präsentiert. Die Kampagne hebt die mutige Gestaltung, den erstklassigen Komfort und die fortschrittliche vernetzte Technologie der Fahrzeuge hervor. Die vollständig Hybrid-Toyota Crown Familie bietet eine Kombination aus Leistung, Kraftstoffeffizienz, intuitivem Innendesign und eleganter Außengestaltung.
Saatchi & Saatchi hat verschiedene Spots erstellt, darunter einen 30-sekündigen CTV-Spot 'Tango', der von Jaron Albertin von SMUGGLER geleitet wird. Die Kampagne präsentiert die Toyota Crown und Toyota Crown Signia und betont deren Design und Leistung in einzigartigen Umgebungen, in denen die Welt zu verschwinden scheint.
Die vollständig integrierte Kampagne erstreckt sich über CTV, digitale Inhalte, digitale Videos, bezahlte soziale Medien, programmgesteuerte Werbung, Streaming-Audio und erlebnisorientierte Plattformen. Medienplatzierungen umfassen Partnerschaften mit Dotdash meredith, INSIDER, mindbodygreen, iHeartMedia, VOXMedia, TED, OpenTable und TIME100 Next, unter anderem.
- Launch of new marketing campaign for 2025 Toyota Crown Family
- All-hybrid Toyota Crown Family offers power and fuel efficiency
- Fully integrated campaign across multiple media platforms
- None.
Unleashing Power and Precision: Where Bold Sophistication Meets Thrilling Efficiency
Experience the full interactive Multichannel News Release here: https://www2.multivu.com/toyota/9292451-en-toyota-stand-out-in-every-sense-crown-family-campaign
The Toyota Crown Family's bold styling, premium comfort and elevated connected technology and features are showcased throughout the campaign, evoking that feeling when you are so captivated by something the world seems to melt away. The all-hybrid Toyota Crown Family offers a combination of power, fuel efficiency, intuitive interior design, and sleek exterior styling, ready to seize the moment.
"This campaign seamlessly captures the elevated experience that our customers can expect from the Toyota Crown Family, including the first-ever Toyota Crown Signia," said Mike Tripp, Group Vice President of Toyota Marketing. "The 2025 Toyota Crowns' groundbreaking design pushes the boundaries of convention, bringing a bold new aesthetic to our sedan and SUV lineup."
Saatchi & Saatchi created a variety of 6-second and 15-second NLV spots including "Power Play," "Room to Be Alone," and "With a View," as well as a 30-second and 15-second CTV spot "Tango" directed by SMUGGLER's Jaron Albertin. In each spot, the Toyota Crown creates a moment in time outside of how we normally experience life. It's as if nothing else matters.
A brief synopsis of each spot is listed below:
In "Tango," a Toyota Crown and Toyota Crown Signia wait at a city intersection as the drivers take note of each other and their Toyota Crowns, sharing a look of recognition and mutual admiration as their eyes lock. The city soon fades away, leaving the Toyota Crowns alone in a dramatic desert landscape as they circle each other in a bold, synchronized dance, showcasing their design and power. The scene ends where it began, at the intersection, with the drivers sharing a final glance before parting ways.
"Power Play" features the Toyota Crown and Toyota Crown Signia stopping at a busy downtown intersection. The drivers exchange glances, then explore the city as the world melts away. With no one around, they drive through the streets in style, flaunting the Toyota Crowns' performance.
"Room to Be Alone" begins in a busy city park where a couple enjoys a picnic behind their Toyota Crown Signia. As they relax in the spacious cargo area, the park empties, leaving them alone in a serene meadow, savoring the moment as the world fades away.
"With a View" starts with a Toyota Crown cruising down a busy city street as morning sunlight glints off its sleek exterior. Inside, a stylish couple shares a knowing glance. The cityscape fades, replaced by peaceful rolling hills. The camera pulls back outside, revealing the city once more, suggesting the hills represent the comfortable feeling of driving the Toyota Crown.
Media Placements
The all-new Toyota Crown Family campaign is a fully integrated campaign extending across CTV, digital content, digital video, paid social, programmatic, streaming audio, and experiential. Digital content/video includes partners such as Dotdash meredith, INSIDER, mindbodygreen, the Skimm, MAX, Peacock, and Yahoo, among others. Audio includes iHeartMedia, VOXMedia, TED, and more. Partnerships/programming highlights include OpenTable, TED Games, and TIME100 Next, among others. Paid Social runs across LinkedIn, Meta, Pinterest, Reddit, Snapchat, and TikTok.
The campaign spots are available for viewing here. For images and credits, please click here.
About the 2025 Toyota Crown Family
The 2025 Toyota Crown family is available in two striking models, the daringly innovative Crown sedan and the effortlessly elegant Crown Signia crossover SUV.
The 2025 Toyota Crown sedan's magnificent and innovative look breaks every convention in the book and adds bold style to the Toyota sedan lineup.. With available 21-inch wheels and a sleek, aerodynamic shape, the Toyota Crown is a ride that immediately catches the eye.
Available in three grades: XLE, Limited and Platinum, Toyota Crown offers a choice of two different hybrid powertrains: Hybrid MAX or the conventional Toyota Hybrid Electric Vehicle (HEV) System. Hybrid MAX is Toyota's performance hybrid that has 340 net combined horsepower and a net 400 lb-ft. of torque. Exclusive to the Platinum grade, it pairs front and rear electric motors with a 2.4-liter turbocharged engine and direct shift 6-speed automatic transmission. Hybrid MAX produces powerful torque at low RPM for sporty, exhilarating driving and has an EPA-estimated 30 MPG combined city/highway fuel economy rating. The HEV system also delivers ample power and efficiency to take drivers farther, with 236 hybrid system net combined horsepower and an EPA-estimated 41 combined MPG rating on the Toyota Crown XLE, Nightshade Edition and Limited grades.
The 2025 Crown's all hybrid lineup has a starting MSRP of
The first-ever 2025 Toyota Crown Signia brings striking style and fashionable function to Toyota's SUV lineup. With a flowing silhouette, spacious premium interior, and stylish color choices, the Crown Signia is an impeccable package that's sure to turn heads. Available in a choice of XLE and Limited grades, it also brings capable, efficient performance with standard electronic on-demand All Wheel Drive and the Toyota HEV system. Earning an EPA-estimated combined 38 MPG rating and delivering 240 net system horsepower, the Crown Signia makes an all-new statement for the modern crossover.
The Toyota Crown Signia comes well-equipped at a Manufacturers Suggested Retail Price (MSRP) that starts at
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in
Toyota directly employs more than 63,000 people in
For more information about Toyota, visit www.ToyotaNewsroom.com
Media Contacts:
Breanne McCallop
Toyota Motor North America
469-292-3326
Breanne.mccallop@toyota.com
Kimberly Harms
Saatchi for Toyota
Kimberly.harms@saatchi.com
View original content:https://www.prnewswire.com/news-releases/toyota-stands-out-in-every-sense-in-new-crown-family-campaign-302260640.html
SOURCE Toyota Motor North America
FAQ
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