Toyota Motor North America Reports U.S. September and Third Quarter 2024 Sales Results
Rhea-AI Summary
Toyota Motor North America (TMNA) reported U.S. September sales of 162,595 vehicles, down 20.3% on a volume basis compared to September 2023. Electrified vehicle sales accounted for 48.4% of total sales volume, totaling 78,683 units, up 22.4% on a volume basis. For the third quarter, TMNA sales totaled 542,872 vehicles, down 8.0% on a volume basis. Year-to-date U.S. sales reached 1,729,519 vehicles, up 6.2%. Notably, Lexus achieved its best-ever sales result in its 35-year history through the third quarter. Toyota remains the industry's number one retail brand through the nine-month period. The company offers 30 electrified Toyota and Lexus vehicle options at dealerships, the most among any automaker.
Positive
- Electrified vehicle sales increased 22.4% in September, representing 48.4% of total sales volume
- Year-to-date U.S. sales up 6.2% to 1,729,519 vehicles
- Lexus achieved its best-ever sales result in its 35-year history through the third quarter
- Toyota remains the industry's number one retail brand through the nine-month period
- 30 electrified Toyota and Lexus vehicle options available, the most among any automaker
Negative
- September total sales down 20.3% on a volume basis compared to September 2023
- Third quarter sales down 8.0% on a volume basis
News Market Reaction
On the day this news was published, TM declined 0.29%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
- September electrified vehicle sales consisting of hybrids, plug-in hybrids, pure electrics and fuel cells exceeds 48 percent of total sales volume
- More than 710,000 electrified vehicles sold through the third quarter, representing more than 41 percent of total sales volume
- 30 electrified Toyota and Lexus vehicle options available at dealerships, the most among any automaker
- Lexus records its best-ever sales result in its 35-year history through the third quarter
- Toyota remains the industry's number one retail brand through the nine month period
TMNA third quarter
Year-to-date
Toyota division posted September sales of 140,152 vehicles, down 21.1 percent on a volume basis and down 10.8 percent on a DSR basis. For the third quarter, the division sold 461,883 vehicles, down 10.4 percent on a volume basis and down 8.0 percent on a DSR basis. Year-to-date, the division sold 1,481,319 vehicles, up 5.5 percent on a volume and DSR basis.
Lexus division posted September sales of 22,443 vehicles, down 14.5 percent on a volume basis and down 3.4 percent on a DSR basis. For the third quarter, the division sold 80,989 vehicles, up 8.1 percent on a volume basis and up 11.0 percent on a DSR basis. Year-to-date, the division sold 248,200 vehicles, up 10.7 percent on a volume and DSR basis.
"In September, nearly 50 percent of our total sales volume was an electrified model, an achievement made possible by our outstanding team and dealers," said Jack Hollis, executive vice president, Sales, TMNA. "We believe that our portfolio approach to electrification is the best pathway to carbon neutrality while giving customers a variety of powertrain options that fits their lifestyle. With 30 electrified vehicles now at Toyota and Lexus dealerships, Lexus sales recording its best-ever year-to-date result in its 35-year history, the all-new all-hybrid Toyota Camry a hit with customers, and Toyota remaining the number one retail brand in the industry, we are preparing to close out 2024 on a high note while continuing to focus on our customers."
September, third quarter and year-to-date 2024 highlights (volume basis)
TMNA:
- YTD sales up 6.2 percent
- September electrified vehicle sales up 22.4 percent; represents 48.4 percent of total sales volume
- YTD electrified vehicle sales up 56.0 percent; represents 41.1 percent of total sales volume
- 30 electrified Toyota and Lexus vehicle options available at dealerships
- YTD passenger car sales up 4.8 percent
- YTD truck sales (SUVs and Trucks) up 6.8 percent
Toyota Division:
- YTD sales up 5.5 percent
- September electrified vehicle sales up 24.5 percent
- YTD electrified vehicle sales up 58.0 percent
- YTD passenger car sales up 5.7 percent
- YTD SUV sales up 11.9 percent
- YTD truck sales up 5.4 percent
- Best-ever September sales:
- Total electrified sales
- bZ4X
- Camry HEV
- Crown Signia
- Land Cruiser
- Tacoma HEV
- Tundra HEV
- Best-ever YTD sales:
- GR86
- GR Corolla
- Corolla HEV
- Crown
- Crown Signia
- bZ4X
- Corolla Cross
- Corolla Cross HEV
- Grand Highlander
- Grand Highlander HEV
- Land Cruiser
- RAV4 HEV
- RAV4 Prime
- Sequoia
- Tacoma HEV
- Tundra HEV
Lexus Division:
- Best-ever YTD sales
- Third quarter sales up 8.1 percent
- September electrified vehicle sales up 6.3 percent
- YTD electrified vehicle sales up 43.7 percent
- YTD SUV sales up 14.6 percent
- Best-ever September sales:
- Total electrified vehicles
- RX HEV
- RX PHEV
- RZ
- Best-ever YTD sales:
- Total vehicles
- Total electrified vehicles
- Total luxury utility vehicles
- ES HEV
- Total NX
- NX, NX HEV, NX PHEV
- RX HEV
- RX PHEV
- RZ
- Total TX
- TX, TX HEV
Note:
HEV = Hybrid Electric Vehicle
PHEV = Plug-In Hybrid Electric Vehicle
FCEV = Fuel Cell Electric Vehicle
BEV = Battery Electric Vehicle
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in
Toyota directly employs more than 63,000 people in
Media Contacts:
Victor Vanov
victor.vanov@toyota.com
Media Websites: | |
TOYOTA | ||||||||
September 2024 | ||||||||
-- CURRENT MONTH -- | -- CALENDAR YEAR TO DATE -- | |||||||
2024 | 2023 | DSR % | VOL % | 2024 | 2023 | DSR % | VOL % | |
TOTAL TMNA | 162,595 | 203,904 | -9.9 | -20.3 | 1,729,519 | 1,628,816 | 6.2 | 6.2 |
TOTAL TOYOTA DIV. | 140,152 | 177,654 | -10.8 | -21.1 | 1,481,319 | 1,404,508 | 5.5 | 5.5 |
TOTAL LEXUS DIV. | 22,443 | 26,250 | -3.4 | -14.5 | 248,200 | 224,308 | 10.7 | 10.7 |
COROLLA | 15,761 | 22,679 | -21.4 | -30.5 | 177,092 | 165,693 | 6.9 | 6.9 |
SUPRA | 217 | 185 | 32.6 | 17.3 | 2,329 | 2,097 | 11.1 | 11.1 |
GR86 (INCL FR-S) | 498 | 960 | -41.4 | -48.1 | 9,643 | 8,737 | 10.4 | 10.4 |
MIRAI | 30 | 132 | -74.3 | -77.3 | 346 | 2,604 | -86.7 | -86.7 |
CROWN | 819 | 2,421 | -61.8 | -66.2 | 17,434 | 13,054 | 33.6 | 33.6 |
PRIUS | 5,255 | 4,342 | 36.8 | 21.0 | 28,642 | 27,890 | 2.7 | 2.7 |
CAMRY | 22,934 | 25,485 | 1.7 | -10.0 | 227,576 | 217,975 | 4.4 | 4.4 |
TOTAL TOYOTA DIV. CAR | 45,515 | 56,205 | -8.5 | -19.0 | 463,074 | 438,102 | 5.7 | 5.7 |
IS | 1,168 | 1,888 | -30.1 | -38.1 | 14,391 | 17,168 | -16.2 | -16.2 |
RC | 112 | 169 | -25.1 | -33.7 | 1,370 | 1,314 | 4.3 | 4.3 |
ES | 2,873 | 3,394 | -4.3 | -15.4 | 30,284 | 28,941 | 4.6 | 4.6 |
LS | 150 | 153 | 10.8 | -2.0 | 1,706 | 1,725 | -1.1 | -1.1 |
LC | 102 | 178 | -35.2 | -42.7 | 1,294 | 1,331 | -2.8 | -2.8 |
TOTAL LEXUS DIV. CAR | 4,405 | 5,782 | -13.9 | -23.8 | 49,049 | 50,481 | -2.8 | -2.8 |
TOTAL TMNA CAR | 49,920 | 61,987 | -9.0 | -19.5 | 512,123 | 488,583 | 4.8 | 4.8 |
BZ4X | 1,324 | 1,182 | 26.6 | 12.0 | 13,577 | 6,486 | 109.3 | 109.3 |
RAV4 | 31,296 | 38,098 | -7.1 | -17.9 | 350,331 | 302,831 | 15.7 | 15.7 |
COROLLA CROSS | 6,282 | 7,030 | 1.0 | -10.6 | 67,674 | 49,160 | 37.7 | 37.7 |
CROWN SIGNIA | 1,711 | 0 | 0 | 0 | 2,281 | 0 | 0 | 0 |
VENZA | 1,748 | 3,190 | -38.1 | -45.2 | 29,790 | 22,087 | 34.9 | 34.9 |
HIGHLANDER | 5,060 | 9,407 | -39.2 | -46.2 | 77,287 | 138,178 | -44.1 | -44.1 |
GRAND HIGHLANDER | 0 | 10,177 | -100 | -100 | 55,410 | 24,376 | 127.3 | 127.3 |
4RUNNER | 5,745 | 12,083 | -46.3 | -52.5 | 89,191 | 86,594 | 3.0 | 3.0 |
SEQUOIA | 1,854 | 2,129 | -1.6 | -12.9 | 19,290 | 15,790 | 22.2 | 22.2 |
LAND CRUISER | 3,059 | 1 | 346,000.0 | 306,000.0 | 18,296 | 6 | 304,833.3 | 304,833.3 |
TOTAL TOYOTA DIV. SUV | 58,089 | 83,298 | -21.2 | -30.3 | 723,128 | 646,284 | 11.9 | 11.9 |
SIENNA | 6,665 | 6,311 | 19.4 | 5.6 | 50,789 | 47,753 | 6.4 | 6.4 |
TACOMA | 18,027 | 20,579 | -1 | -12.4 | 126,805 | 179,681 | -29.4 | -29.4 |
TUNDRA | 11,856 | 11,261 | 19 | 5.3 | 117,523 | 92,688 | 26.8 | 26.8 |
TOTAL TOYOTA DIV. PICKUP | 29,883 | 31,840 | 6.1 | -6.1 | 244,328 | 272,369 | -10.3 | -10.3 |
TOTAL TOYOTA DIV. TRUCK | 94,637 | 121,449 | -11.9 | -22.1 | 1,018,245 | 966,406 | 5.4 | 5.4 |
UX | 402 | 826 | -45 | -51.3 | 6,881 | 9,374 | -26.6 | -26.6 |
NX | 5,034 | 6,131 | -7.2 | -17.9 | 53,515 | 51,685 | 3.5 | 3.5 |
RZ | 523 | 443 | 33.5 | 18.1 | 8,381 | 2,511 | 233.8 | 233.8 |
RX | 8,590 | 9,405 | 3.2 | -8.7 | 83,341 | 83,491 | -0.2 | -0.2 |
TX | 0 | 0 | 0 | 0 | 21,315 | 0 | 0 | 0 |
GX | 3,022 | 2,932 | 16.5 | 3.1 | 20,906 | 21,492 | -2.7 | -2.7 |
LX | 466 | 731 | -27.9 | -36.3 | 4,812 | 5,274 | -8.8 | -8.8 |
TOTAL LEXUS DIV. TRUCK | 18,038 | 20,468 | -0.4 | -11.9 | 199,151 | 173,827 | 14.6 | 14.6 |
TOTAL TMNA TRUCK | 112,675 | 141,917 | -10.2 | -20.6 | 1,217,396 | 1,140,233 | 6.8 | 6.8 |
Selling Days | 23 | 26 | 230 | 230 | ||||
DSR = Daily Selling Rate | ||||||||
TOYOTA U.S. ELECTRIFIED VEHICLE SALES SUMMARY | ||||||||
September 2024 | ||||||||
-- CURRENT MONTH -- | -- CALENDAR YEAR TO DATE -- | |||||||
2024 | 2023 | DSR % | VOL% | 2024 | 2023 | DSR % | VOL% | |
TOYOTA PRIUS HYBRID | 3,832 | 2,999 | 44.4 | 27.8 | 20,331 | 21,932 | -7.3 | -7.3 |
TOYOTA PRIUS PRIME | 1,423 | 1,343 | 19.8 | 6.0 | 8,311 | 5,958 | 39.5 | 39.5 |
TOYOTA COROLLA HYBRID | 3,048 | 4,645 | -25.8 | -34.4 | 40,152 | 36,739 | 9.3 | 9.3 |
TOYOTA CAMRY HYBRID | 22,905 | 3,779 | 585.2 | 506.1 | 122,989 | 22,078 | 457.1 | 457.1 |
TOYOTA MIRAI | 30 | 132 | -74.3 | -77.3 | 346 | 2,604 | -86.7 | -86.7 |
TOYOTA CROWN | 819 | 2,421 | -61.8 | -66.2 | 17,434 | 13,054 | 33.6 | 33.6 |
TOYOTA SIENNA HYBRID | 6,663 | 6,307 | 19.4 | 5.6 | 50,769 | 47,745 | 6.3 | 6.3 |
TOYOTA HIGHLANDER HYBRID | 2,424 | 2,714 | 1.0 | -10.7 | 15,992 | 41,417 | -61.4 | -61.4 |
TOYOTA GRAND HIGHLANDER HYBRID | 0 | 2,585 | -100 | -100 | 20,592 | 6,201 | 232.1 | 232.1 |
TOYOTA SEQUOIA HYBRID | 1,853 | 2,126 | -1.5 | -12.8 | 19,286 | 15,760 | 22.4 | 22.4 |
TOYOTA LAND CRUISER HYBRID | 3,059 | 1 | 346,000.0 | 306,000.0 | 18,296 | 6 | 305,000.0 | 305,000.0 |
TOYOTA BZ4X BEV | 1,324 | 1,182 | 26.6 | 12.0 | 13,577 | 6,486 | 109.3 | 109.3 |
TOYOTA RAV4 HYBRID | 12,761 | 15,279 | -5.6 | -16.5 | 152,328 | 103,329 | 47.4 | 47.4 |
TOYOTA RAV4 PRIME | 2,081 | 3,051 | -22.9 | -31.8 | 24,580 | 18,851 | 30.4 | 30.4 |
TOYOTA COROLLA CROSS HYBRID | 2,112 | 2,425 | -1.5 | -12.9 | 25,259 | 7,322 | 245.0 | 245.0 |
TOYOTA CROWN SIGNIA | 1,711 | 0 | 0 | 0 | 2,281 | 0 | 0 | 0 |
TOYOTA VENZA HYBRID | 1,748 | 3,190 | -38.1 | -45.2 | 29,790 | 22,087 | 34.9 | 34.9 |
TOYOTA TACOMA HYBRID | 1,506 | 0 | 0 | 0 | 4,526 | 0 | 0 | 0 |
TOYOTA TUNDRA HYBRID | 1,374 | 2,592 | -40.1 | -47.0 | 33,679 | 21,251 | 58.5 | 58.5 |
LEXUS ES HYBRID | 1,394 | 1,315 | 19.8 | 6.0 | 12,979 | 9,285 | 39.8 | 39.8 |
LEXUS UX HYBRID | 402 | 826 | -45.0 | -51.3 | 6,881 | 9,372 | -26.6 | -26.6 |
LEXUS NX HYBRID | 1,786 | 2,088 | -3.3 | -14.5 | 19,485 | 12,360 | 57.6 | 57.6 |
LEXUS NX PLUG-IN HYBRID | 384 | 476 | -8.8 | -19.3 | 4,866 | 3,803 | 28.0 | 28.0 |
LEXUS RZ BEV | 523 | 443 | 33.5 | 18.1 | 8,381 | 2,511 | 233.8 | 233.8 |
LEXUS RX HYBRID | 3,130 | 2,331 | 51.8 | 34.3 | 30,105 | 24,840 | 21.2 | 21.2 |
LEXUS RX PLUG-IN HYBRID | 372 | 41 | 925.7 | 807.3 | 2,819 | 41 | 6,776.0 | 6,776.0 |
LEXUS TX HYBRID | 0 | 0 | 0 | 0 | 3,549 | 0 | 0 | 0 |
LEXUS TX PLUG-IN HYBRID | 0 | 0 | 0 | 0 | 383 | 0 | 0 | 0 |
LEXUS LS HYBRID | 3 | 6 | -43.5 | -50.0 | 77 | 84 | -8.3 | -8.3 |
LEXUS LC HYBRID | 1 | 2 | -43.5 | -50.0 | 14 | 24 | -41.7 | -41.7 |
TOTAL TMNA Electrified Vehicles | 78,683 | 64,299 | 38.3 | 22.4 | 710,060 | 455,148 | 56.0 | 56.0 |
TOTAL TOYOTA Electrified Vehicles | 70,683 | 56,771 | 40.7 | 24.5 | 620,521 | 392,828 | 58.0 | 58.0 |
TOTAL LEXUS Electrified Vehicles | 8,000 | 7,528 | 20.1 | 6.3 | 89,539 | 62,320 | 43.7 | 43.7 |
TOTAL TMNA SALES RATIO | 48.4 % | 31.5 % | 41.1 % | 27.9 % | ||||
Selling Days | 23 | 26 | 230 | 230 | ||||
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SOURCE Toyota Motor North America
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