TOYOTA JOINS LATIN MUSIC RISING STAR, DANNY OCEAN, ON LONG-AWAITED NORTH AMERICAN MUSIC TOUR
Toyota has partnered with Venezuelan singer Danny Ocean as the presenting sponsor for his 'Reflexa' North American tour. The tour, which began last week, covers major U.S. and Canadian cities, featuring Ocean's new tracks and popular hits. Toyota's involvement includes the Toyota Music Den, an interactive fan zone at select concerts offering vehicle activations and giveaways. The GR86 is highlighted as the tour's featured vehicle.
Steve Appelbaum, Sr. Manager of Sponsorship Integration at Toyota, expressed excitement about the partnership, emphasizing Toyota's commitment to music discovery and authentic guest connections. The collaboration aims to enhance the fan experience through behind-the-scenes content and opportunities to discover new music via Toyota Latino social media channels. The tour also showcases performances by other emerging Latin artists at select venues.
Toyota ha collaborato con il cantante venezuelano Danny Ocean come sponsor principale per il suo tour nordamericano 'Reflexa'. Il tour, che è iniziato la scorsa settimana, copre le principali città degli Stati Uniti e del Canada, presentando i nuovi brani di Ocean e i suoi successi più popolari. Il coinvolgimento di Toyota include il Toyota Music Den, un'area interattiva per i fan selezionata in alcuni concerti, con attivazioni di veicoli e omaggi. La GR86 è evidenziata come veicolo principale del tour.
Steve Appelbaum, Senior Manager dell'Integrazione Sponsorship in Toyota, ha espresso entusiasmo per questa collaborazione, sottolineando l'impegno di Toyota nella scoperta musicale e nelle connessioni autentiche con gli ospiti. La collaborazione mira a migliorare l'esperienza dei fan attraverso contenuti esclusivi e opportunità di scoprire nuova musica tramite i canali social media di Toyota Latino. Il tour mette anche in mostra performance di altri artisti latini emergenti in location selezionate.
Toyota se ha asociado con el cantante venezolano Danny Ocean como patrocinador principal de su gira norteamericana 'Reflexa'. La gira, que comenzó la semana pasada, abarca las principales ciudades de EE. UU. y Canadá, presentando las nuevas canciones de Ocean y sus éxitos más populares. La participación de Toyota incluye el Toyota Music Den, una zona interactiva para los fanáticos en conciertos selectos que ofrece activaciones de vehículos y obsequios. El GR86 se destaca como el vehículo principal de la gira.
Steve Appelbaum, Gerente Senior de Integración de Patrocinios en Toyota, expresó su entusiasmo por la asociación, enfatizando el compromiso de Toyota con el descubrimiento musical y las conexiones auténticas con los invitados. La colaboración tiene como objetivo mejorar la experiencia del fan a través de contenidos detrás de escena y oportunidades para descubrir nueva música a través de los canales de redes sociales de Toyota Latino. La gira también presenta actuaciones de otros artistas latinos emergentes en lugares selectos.
토요타가 베네수엘라 가수 대니 오션과 그의 북미 투어 'Reflexa'의 주요 후원자로 협력하게 되었습니다. 지난 주 시작된 이 투어는 미국과 캐나다의 주요 도시를 여행하며, 오션의 새로운 트랙과 인기 히트곡을 소개합니다. 토요타의 참여에는 일부 콘서트에서 차량 체험과 경품을 제공하는 인터랙티브 팬 존인 Toyota Music Den이 포함되어 있습니다. GR86는 투어의 대표 차량으로 강조됩니다.
토요타의 후원 통합 수석 관리자 스티브 아펠바움은 이번 파트너십에 대한 기대감을 표명하며, 음악 발견과 고객과의 진정한 연결에 대한 토요타의 헌신을 강조했습니다. 이 협업은 비하인드 콘텐츠와 함께 토요타 라티노 소셜 미디어 채널을 통해 새로운 음악을 발견할 기회를 제공하여 팬 경험을 향상하는 것을 목표로 하고 있습니다. 또한 이 투어는 선택된 장소에서 다른 신진 라틴 아티스트들의 공연도 선보입니다.
Toyota s’est associé au chanteur vénézuélien Danny Ocean en tant que sponsor principal de sa tournée nord-américaine 'Reflexa'. La tournée, qui a commencé la semaine dernière, couvre les grandes villes des États-Unis et du Canada, présentant les nouveaux morceaux d'Ocean ainsi que ses succès populaires. L'implication de Toyota comprend le Toyota Music Den, une zone interactive pour les fans lors de concerts sélectionnés, offrant des activations de véhicules et des cadeaux. La GR86 est mise en avant comme véhicule phare de la tournée.
Steve Appelbaum, Responsable Senior de l'Intégration de Sponsoring chez Toyota, a exprimé son enthousiasme pour ce partenariat, soulignant l’engagement de Toyota envers la découverte musicale et les connexions authentiques avec les invités. La collaboration vise à améliorer l'expérience des fans grâce à du contenu en coulisses et des opportunités de découvrir de la nouvelle musique via les réseaux sociaux de Toyota Latino. La tournée propose également des performances d'autres artistes latins émergents dans des lieux sélectionnés.
Toyota hat sich mit dem venezolanischen Sänger Danny Ocean als Hauptsponsor seiner nordamerikanischen Tour 'Reflexa' zusammengetan. Die Tour, die letzte Woche begann, umfasst große Städte in den USA und Kanada und präsentiert Oceans neue Tracks sowie beliebte Hits. Die Teilnahme von Toyota umfasst den Toyota Music Den, eine interaktive Fanzone bei ausgewählten Konzerten, die Fahrzeugaktivierungen und Werbegeschenke anbietet. Das GR86 wird als das Hauptfahrzeug der Tour hervorgehoben.
Steve Appelbaum, Senior Manager der Sponsoring-Integration bei Toyota, drückte seine Begeisterung über die Partnerschaft aus und betonte Toyotas Engagement für die musikalische Entdeckung und authentische Verbindungen zu den Gästen. Die Zusammenarbeit zielt darauf ab, das Fan-Erlebnis durch Hinter-den-Kulissen-Inhalte und Möglichkeiten zur Entdeckung neuer Musik über die sozialen Medien von Toyota Latino zu verbessern. Die Tour zeigt auch Auftritte anderer aufstrebender lateinamerikanischer Künstler an ausgewählten Orten.
- Partnership with popular Latin music artist Danny Ocean may enhance Toyota's brand visibility among younger demographics
- Interactive fan zone (Toyota Music Den) at select concerts could increase engagement with potential customers
- Sponsorship aligns with Toyota's strategy to connect with guests through live performances and music discovery
- None.
Experience the full interactive Multichannel News Release here:
https://www2.multivu.com/conill_toyota/9291151-en-toyota-latin-music-star-danny-ocean-tour
Toyota has proudly teamed up as the presenting sponsor of the tour, giving fans a unique chance to experience their favorite artist up close. The collaboration brings the vibrant energy of Danny's performances to life, ensuring an unforgettable experience that goes beyond the music. The tour represents a defining chapter in Danny Ocean's career, offering fans a front-row seat to witness his artistic evolution.
"Toyota is a champion of music discovery and always looking for authentic ways to connect with guests through live performances," said Steve Appelbaum, Sr. Manager, Sponsorship Integration, Toyota. "We are genuinely excited to partner with a gifted artist like Danny Ocean, who brings his talent and passion to every performance, along with his genuine appreciation for the brand."
A unique feature of the tour is the Toyota Music Den – an interactive fan zone open before select concerts, offering vehicle activations, exclusive giveaways, and an exciting atmosphere that brings music and Toyota to life. The dynamic and sporty GR86 is the tour's featured vehicle. Fans can also enjoy performances from other emerging Latin artists, with special announcements of the lineup leading up to shows in
Toyota will further enhance the tour experience for all fans with exclusive behind-the-scenes content and unique opportunities to discover new music through Toyota Latino social media channels including Instagram and Facebook. The tour kicked off with a video highlighting Danny Ocean's most recent album, "Reflexa" that can be viewed here: www.toyota.com/espanol/music.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in
Toyota directly employs more than 63,000 people in
For more information about Toyota, visit www.ToyotaNewsroom.com.
About Danny Ocean
Danny Ocean was born in
Media Contacts:
Sam Mahoney, Toyota Motor North America
980-900-8573
samuel.mahoney@toyota.com
Delia López, Conill for Toyota
424-239-4078
delia.lopez@conill.com
View original content:https://www.prnewswire.com/news-releases/toyota-joins-latin-music-rising-star-danny-ocean-on-long-awaited-north-american-music-tour-302253130.html
SOURCE Toyota Motor North America
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