TOYOTA JOINS LATIN MUSIC RISING STAR, DANNY OCEAN, ON LONG-AWAITED NORTH AMERICAN MUSIC TOUR

Rhea-AI Summary

Toyota has partnered with Venezuelan singer Danny Ocean as the presenting sponsor for his 'Reflexa' North American tour. The tour, which began last week, covers major U.S. and Canadian cities, featuring Ocean's new tracks and popular hits. Toyota's involvement includes the Toyota Music Den, an interactive fan zone at select concerts offering vehicle activations and giveaways. The GR86 is highlighted as the tour's featured vehicle.

Steve Appelbaum, Sr. Manager of Sponsorship Integration at Toyota, expressed excitement about the partnership, emphasizing Toyota's commitment to music discovery and authentic guest connections. The collaboration aims to enhance the fan experience through behind-the-scenes content and opportunities to discover new music via Toyota Latino social media channels. The tour also showcases performances by other emerging Latin artists at select venues.

Positive

• Partnership with popular Latin music artist Danny Ocean may enhance Toyota's brand visibility among younger demographics
• Interactive fan zone (Toyota Music Den) at select concerts could increase engagement with potential customers
• Sponsorship aligns with Toyota's strategy to connect with guests through live performances and music discovery

Negative

• None.

News Market Reaction – TM

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+3.83% News Effect

On the day this news was published, TM gained 3.83%, reflecting a moderate positive market reaction.

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PLANO, Texas, Sept. 19, 2024 /PRNewswire/ -- Venezuelan singer and songwriter Danny Ocean has launched his highly anticipated "Reflexa" tour across the United States and Canada, electrifying audiences with his signature energy. The tour, which kicked off last week, features stops in major U.S. and Canadian cities, offering fans a mix of fresh, innovative tracks and the beloved hits that have earned him a global following.

Experience the full interactive Multichannel News Release here:
https://www2.multivu.com/conill_toyota/9291151-en-toyota-latin-music-star-danny-ocean-tour 

Toyota has proudly teamed up as the presenting sponsor of the tour, giving fans a unique chance to experience their favorite artist up close. The collaboration brings the vibrant energy of Danny's performances to life, ensuring an unforgettable experience that goes beyond the music. The tour represents a defining chapter in Danny Ocean's career, offering fans a front-row seat to witness his artistic evolution.

"Toyota is a champion of music discovery and always looking for authentic ways to connect with guests through live performances," said Steve Appelbaum, Sr. Manager, Sponsorship Integration, Toyota.  "We are genuinely excited to partner with a gifted artist like Danny Ocean, who brings his talent and passion to every performance, along with his genuine appreciation for the brand."

A unique feature of the tour is the Toyota Music Den – an interactive fan zone open before select concerts, offering vehicle activations, exclusive giveaways, and an exciting atmosphere that brings music and Toyota to life. The dynamic and sporty GR86 is the tour's featured vehicle. Fans can also enjoy performances from other emerging Latin artists, with special announcements of the lineup leading up to shows in Los Angeles, Phoenix, Wallingford, Conn., Washington D.C., and Miami.

Toyota will further enhance the tour experience for all fans with exclusive behind-the-scenes content and unique opportunities to discover new music through Toyota Latino social media channels including Instagram and Facebook. The tour kicked off with a video highlighting Danny Ocean's most recent album, "Reflexa" that can be viewed here: www.toyota.com/espanol/music.

About Toyota 

Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships. 

Toyota directly employs more than 63,000 people in North America who have contributed to the design, engineering, and assembly of nearly 47 million cars and trucks at our 12 manufacturing plants. By 2025, Toyota's 13^th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 29 electrified options.

For more information about Toyota, visit www.ToyotaNewsroom.com.

About Danny Ocean

Danny Ocean was born in Caracas, Venezuela, where he developed a passion for music, particularly electronic sounds and hip-hop beats. After relocating to Miami, Danny found his voice and wrote the viral hit "Me Rehúso," a track that skyrocketed to worldwide success, as the Latin song with the most weeks on Spotify's Top 50 Global chart. Two acclaimed albums with multi-platinum hits followed, and powered Danny to surpass over ten billion career streams. 2024 has seen Danny develop his signature "pop of the future' sound even further. With the #1 single Amor, sold-out shows throughout the world, and now additional Latin Grammy nominations - it's clear that Danny's widely praised REFLEXA album and heartfelt VENEQUIA EP are destined to be among most profound and embraced Latin music releases of the year.

Media Contacts:
Sam Mahoney, Toyota Motor North America
980-900-8573
samuel.mahoney@toyota.com 

Delia López, Conill for Toyota
424-239-4078
delia.lopez@conill.com

 

View original content:https://www.prnewswire.com/news-releases/toyota-joins-latin-music-rising-star-danny-ocean-on-long-awaited-north-american-music-tour-302253130.html

SOURCE Toyota Motor North America

FAQ

What is Toyota's role in Danny Ocean's 'Reflexa' tour?

Toyota is the presenting sponsor of Danny Ocean's 'Reflexa' North American tour, offering interactive fan experiences and featuring the GR86 as the tour's highlighted vehicle.

How is Toyota enhancing the fan experience during the 'Reflexa' tour?

Toyota is providing a Toyota Music Den at select concerts, offering vehicle activations, exclusive giveaways, and performances by emerging Latin artists. They're also sharing behind-the-scenes content through Toyota Latino social media channels.

Which Toyota vehicle is featured in Danny Ocean's 'Reflexa' tour?

The dynamic and sporty GR86 is the featured vehicle for Danny Ocean's 'Reflexa' tour sponsored by Toyota.

Where can fans find exclusive content related to Toyota's sponsorship of the 'Reflexa' tour?

Fans can access exclusive behind-the-scenes content and discover new music through Toyota Latino's social media channels on Instagram and Facebook.