Toyota GR Cup Leverages Cutting-Edge Digital Trophies to Enhance Driver and Fan Engagement
"With the GR Cup Series, we see an opportunity to introduce technologies that will enhance the experience for our drivers and allow them to better engage with racing fans," said Jack Irving, executive commercial director, TRD. "Blockchain helps us keep a permanent digital record of drivers' achievements that they can share with their friends, family and fans. It also allows us to develop new opportunities to introduce race fans to our partners."
The benefit of blockchain records is that they are non-fungible; they are a permanent source of truth for how drivers perform after each race weekend. As drivers head into this weekend's Big Machine Music City Grand Prix in
"We wanted to push the boundaries of what the driver experience means with the GR Cup Series, and the digital trophy program allows us to do that," said TCNA technical program manager Tim Muttitt. "Blockchain technology allows us to do that and keep it authentic, with the GR Cup Series designed to focus on the talent behind the wheel. We're enabling greater visibility to the drivers through this unique technology."
Currently in its inaugural season, the GR Cup Series is sanctioned through SRO and provides drivers and teams the opportunity to compete at some of the most iconic racing venues in
All GR86 Cup race cars start as stock vehicles that then go to GR Garage, TRD's (Toyota Racing Development) new, state-of-the-art facility in
More information about the GR Cup can be found at GR Cup | Toyota.com.
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MEDIA CONTACTS
Jacob Brown, Connected Communications
Toyota Motor North America
469-486-4042
jacob.brown@toyota.com
Sam Mahoney, Corporate Communications
Toyota Motor North America
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samuel.mahoney@toyota.com
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SOURCE Toyota Connected North America; Toyota Gazoo Racing North America