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Future Stars, Now on the Clock: Toyota and Jordan Love Spotlight the Next Generation's Grand Entrance at 2025 NFL Draft

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Toyota Motor North America (TM) announces its prominent role as the Official Automotive Partner of the 2025 NFL Draft in Green Bay. The company will sponsor the NFL Draft Red Carpet and create a fan experience area, featuring the new 2025 Grand Highlander. The initiative includes partnerships with Green Bay quarterback Jordan Love and NFL FLAG, with Toyota covering registration fees for youth teams within 25 miles of Green Bay.

Key elements include fourteen-year-old Jazlyn 'Jazzy' Guerra anchoring red carpet coverage, a fan interaction space featuring Toyota vehicles, and NFL FLAG players announcing draft selections live. Toyota will debut a new Grand Highlander commercial on 4/21, showcasing young flag football players.

The company highlights its North American presence with 64,000 direct employees, 14 manufacturing plants, and production of nearly 49 million vehicles. Toyota's portfolio includes 32 electrified options, with a new battery manufacturing plant opening in North Carolina in spring 2025.

Toyota Motor North America (TM) annuncia il suo ruolo di partner ufficiale automobilistico del Draft NFL 2025 a Green Bay. L'azienda sponsorizzerà il tappeto rosso del Draft NFL e creerà un'area dedicata ai fan, con protagonista il nuovo Grand Highlander 2025. L'iniziativa prevede collaborazioni con il quarterback di Green Bay Jordan Love e NFL FLAG, con Toyota che coprirà le quote di iscrizione per le squadre giovanili entro 25 miglia da Green Bay.

Tra gli elementi principali, la quattordicenne Jazlyn 'Jazzy' Guerra sarà la conduttrice della copertura del tappeto rosso, sarà allestita un’area interattiva con veicoli Toyota e i giocatori NFL FLAG annunceranno in diretta le scelte del draft. Toyota presenterà un nuovo spot del Grand Highlander il 21 aprile, con protagonisti giovani giocatori di flag football.

L'azienda sottolinea la sua presenza in Nord America con 64.000 dipendenti diretti, 14 stabilimenti produttivi e quasi 49 milioni di veicoli prodotti. Il portfolio Toyota include 32 modelli elettrificati, con una nuova fabbrica di batterie che aprirà in North Carolina nella primavera 2025.

Toyota Motor North America (TM) anuncia su destacado papel como Socio Oficial Automotriz del Draft de la NFL 2025 en Green Bay. La compañía patrocinará la alfombra roja del Draft de la NFL y creará un área de experiencia para los fanáticos, presentando el nuevo Grand Highlander 2025. La iniciativa incluye colaboraciones con el mariscal de campo de Green Bay, Jordan Love, y NFL FLAG, con Toyota cubriendo las tarifas de inscripción para equipos juveniles dentro de un radio de 25 millas de Green Bay.

Los elementos clave incluyen a la joven de catorce años Jazlyn 'Jazzy' Guerra como presentadora de la cobertura de la alfombra roja, un espacio interactivo con vehículos Toyota y jugadores de NFL FLAG anunciando en vivo las selecciones del draft. Toyota estrenará un nuevo comercial del Grand Highlander el 21 de abril, mostrando a jóvenes jugadores de flag football.

La compañía destaca su presencia en Norteamérica con 64,000 empleados directos, 14 plantas de manufactura y la producción de casi 49 millones de vehículos. El portafolio de Toyota incluye 32 opciones electrificadas, con una nueva planta de baterías que abrirá en Carolina del Norte en la primavera de 2025.

Toyota Motor North America (TM)가 2025년 그린베이 NFL 드래프트의 공식 자동차 파트너로서 중요한 역할을 맡았음을 발표했습니다. 회사는 NFL 드래프트 레드카펫을 후원하고, 신형 2025 그랜드 하이랜더를 선보이는 팬 체험 공간을 조성할 예정입니다. 이 프로젝트에는 그린베이 쿼터백 조던 러브와 NFL FLAG와의 협력이 포함되며, 토요타는 그린베이에서 25마일 이내 청소년 팀의 등록비를 지원합니다.

주요 내용으로는 14세 재즐린 '재지' 게라가 레드카펫 방송을 진행하고, 토요타 차량이 전시된 팬 인터랙션 공간, NFL FLAG 선수들이 드래프트 지명을 생중계로 발표하는 이벤트가 있습니다. 토요타는 4월 21일 신형 그랜드 하이랜더 광고를 공개하며, 젊은 플래그 풋볼 선수들이 등장합니다.

회사는 북미 내 64,000명의 직접 고용 직원, 14개의 제조 공장, 약 4,900만 대의 차량 생산을 강조합니다. 또한 토요타의 포트폴리오에는 32종의 전동화 모델이 포함되어 있으며, 2025년 봄 노스캐롤라이나에 새로운 배터리 공장이 설립될 예정입니다.

Toyota Motor North America (TM) annonce son rôle majeur en tant que Partenaire Automobile Officiel du NFL Draft 2025 à Green Bay. L'entreprise sponsorisera le tapis rouge du NFL Draft et créera un espace d'expérience pour les fans, mettant en vedette le nouveau Grand Highlander 2025. L’initiative inclut des partenariats avec le quarterback de Green Bay Jordan Love et NFL FLAG, Toyota prenant en charge les frais d’inscription des équipes de jeunes situées dans un rayon de 25 miles autour de Green Bay.

Les points clés comprennent Jazlyn 'Jazzy' Guerra, âgée de quatorze ans, qui animera la couverture du tapis rouge, un espace interactif avec des véhicules Toyota, et des joueurs NFL FLAG annonçant en direct les sélections du draft. Toyota dévoilera une nouvelle publicité pour le Grand Highlander le 21 avril, mettant en scène de jeunes joueurs de flag football.

L’entreprise souligne sa présence en Amérique du Nord avec 64 000 employés directs, 14 usines de fabrication et la production de près de 49 millions de véhicules. Le portefeuille Toyota comprend 32 modèles électrifiés, avec une nouvelle usine de batteries qui ouvrira en Caroline du Nord au printemps 2025.

Toyota Motor North America (TM) gibt seine bedeutende Rolle als offizieller Automobilpartner des NFL Draft 2025 in Green Bay bekannt. Das Unternehmen wird den NFL Draft Red Carpet sponsern und eine Fan-Erlebniszone mit dem neuen Grand Highlander 2025 einrichten. Die Initiative umfasst Partnerschaften mit dem Green Bay Quarterback Jordan Love und NFL FLAG, wobei Toyota die Anmeldegebühren für Jugendteams im Umkreis von 25 Meilen um Green Bay übernimmt.

Wichtige Bestandteile sind die 14-jährige Jazlyn 'Jazzy' Guerra, die die Red-Carpet-Berichterstattung moderiert, ein Interaktionsbereich mit Toyota-Fahrzeugen und NFL FLAG-Spieler, die die Draft-Auswahlen live ankündigen. Toyota wird am 21. April einen neuen Werbespot für den Grand Highlander vorstellen, in dem junge Flag-Football-Spieler zu sehen sind.

Das Unternehmen hebt seine Präsenz in Nordamerika mit 64.000 direkten Mitarbeitern, 14 Produktionsstätten und der Herstellung von fast 49 Millionen Fahrzeugen hervor. Toyotas Portfolio umfasst 32 elektrifizierte Modelle, und im Frühjahr 2025 wird ein neues Batteriewerk in North Carolina eröffnet.

Positive
  • Expansion of manufacturing capabilities with new battery plant opening in North Carolina
  • Strong market presence with 32 electrified vehicle options
  • Extensive North American operations with 64,000 employees and 14 manufacturing plants
  • Strategic marketing partnership with NFL enhancing brand visibility
Negative
  • None.

Toyota's 2025 Grand Highlander Spotlighted in Brand's Star-Packed Content Series

PLANO, Texas, April 17, 2025 /PRNewswire/ -- As the Official Automotive Partner of the NFL, Toyota Motor North America celebrates the NFL Draft by saluting future superstars and widening the spotlight to include those that support their path to greatness. Toyota showcases its partnerships with NFL FLAG and Green Bay quarterback Jordan Love through exclusive content and live experiences, while also showing the all-new 2025 Grand Highlander.

Toyota will sponsor the NFL Draft Red Carpet and create a fan fest area inside the NFL Draft Experience, each centered on the thrill of a grand entrance into stardom. In partnership with NFL Media, Toyota's red carpet coverage will spotlight top Draft prospects as they celebrate those who shaped their journey. At the 2025 NFL Draft Experience in Green Bay, set against the legendary backdrop of Lambeau Field, fans will get their own chance to make a grand entrance—just like the future stars of the game.

"Toyota knows greatness doesn't drive solo. Our NFL Draft campaign rolls out the red carpet, giving future superstars a grand entrance alongside those who helped set them on a path to success," said Dedra DeLilli, vice president of marketing communications, Toyota Motor North America.

Red Carpet: Fourteen-year-old phenom Jazlyn "Jazzy" Guerra returns to anchor Toyota's coverage as the NFL's future superstars step into pro stardom. This marks Toyota's second consecutive year sponsoring the NFL Draft Red Carpet. Joining Toyota's content campaign spanning Green Bay are football content creator Annie Agar and NFL insider Ian Rapoport.

Draft Experience: Fans can step onto the red carpet for a shareable video moment at the "Toyota NFL Grand Entrance" space while surrounded by Toyota vehicles like the 2025 Grand Highlander, 2025 4Runner, and the custom-built Ultimate Tailgate Tundra. Entry is free from April 24-26 and NFL Draft Experience details can be found on NFL.com and the NFL OnePass app.

NFL Draft Theater: Team Toyota athlete Jordan Love will join efforts with Toyota in illuminating rising talent during the Draft's biggest moments in Green Bay. Toyota will elevate NFL FLAG players to the Draft Theatre stage in Green Bay to announce a draft selection live.

Building on this excitement, young athletes joining Green Bay NFL FLAG this season will receive a superstar welcome into their next season, courtesy of Jordan Love and Toyota. To grow the game, Toyota will cover NFL FLAG Fall registration kit fees for teams within 25 miles of the Green Bay area. This effort builds on the more than 182,000 players that Toyota dealers have supported nationwide in local league play.

"These FLAG athletes are at a key point where visualizing their future success is critical, so I think it's really cool that Toyota and I can help put them on a path to walk the red carpet, get an insider's look at the Draft and then actually select a live pick on the Draft stage," said Green Bay quarterback and Team Toyota athlete Jordan Love. "Joining Toyota in covering next season's registration fees for leagues in the Green Bay area furthers young people playing this great game."

The 2025 Grand Highlander will be featured on the Red Carpet in Green Bay alongside Draft prospects. And just in time for the NFL draft, the 2025 Toyota Grand Highlander will make its grand entrance on 4/21 in a brand-new commercial. Playing off the cultural phenomenon of "game day drip," the latest work from Toyota shows a group of young flag football players arriving at the field in style and stepping out of the stylish Grand Highlander in a cinematic, slow-motion walkup. The commercial will be featured across linear, digital and social channels.

Whether you're rolling up to the NFL Draft red carpet or a neighborhood flag football game, the Grand Highlander is a stylish SUV that turns heads for a grand entrance.

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 49 million cars and trucks at our 14 manufacturing plants. In spring 2025, Toyota's plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 32 electrified options.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Media Contacts

Sam Mahoney
980-900-8573
samuel.mahoney@toyota.com 

Shaun Clair, Gray Wolf for Toyota
585-314-7639
shaun@graywolfagency.com 

Layton Lassiter, Gray Wolf for Toyota
973-295-0732
layton@graywolfagency.com 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/future-stars-now-on-the-clock-toyota-and-jordan-love-spotlight-the-next-generations-grand-entrance-at-2025-nfl-draft-302430975.html

SOURCE Toyota Motor North America

FAQ

What role will Toyota (TM) play in the 2025 NFL Draft?

Toyota will be the Official Automotive Partner, sponsoring the NFL Draft Red Carpet and creating a fan fest area at the NFL Draft Experience in Green Bay, featuring the 2025 Grand Highlander.

How is Toyota (TM) supporting youth football in Green Bay?

Toyota will cover NFL FLAG Fall registration kit fees for teams within 25 miles of the Green Bay area, building on their support of 182,000 players nationwide.

When will Toyota's (TM) new battery manufacturing plant open?

Toyota's new automotive battery manufacturing plant in North Carolina will begin operations in spring 2025.

What is Toyota's (TM) current electrified vehicle portfolio?

Toyota currently offers 32 electrified vehicle options, leading all other automakers in electrified vehicles on the road.
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