Toyota's All-New 2025 4Runner Campaign Ventures 'Into the Wild'
Toyota has launched a new marketing campaign titled 'Your Window to the Wild' for its all-new 2025 4Runner. The campaign, created by Saatchi & Saatchi, features multiple video spots showcasing the vehicle's blend of rugged capability and modern innovation.
The main spot 'Into the Wild' depicts a father-daughter adventure in the mountains, set to Lord Huron's La Belle Fleur Sauvage. Additional feature-focused content highlights the 4Runner's power rear window and JBL FLEX portable Bluetooth speaker.
A separate Hispanic campaign, '4Runner Landia,' includes a contest running from April 14 to May 26, offering a chance to win a 2025 4Runner and land. The integrated campaign extends across multiple platforms including CTV, digital content, paid social, and streaming audio, partnering with major platforms like Amazon Music Live, Netflix, NBA, and National Geographic.
Toyota ha lanciato una nuova campagna di marketing intitolata 'La tua finestra sulla natura' per il suo nuovissimo 2025 4Runner. La campagna, creata da Saatchi & Saatchi, presenta diversi spot video che mostrano la combinazione di robustezza e innovazione moderna del veicolo.
Lo spot principale 'Into the Wild' ritrae un'avventura tra padre e figlia in montagna, accompagnata dalla canzone La Belle Fleur Sauvage di Lord Huron. Ulteriori contenuti focalizzati sulle caratteristiche evidenziano il potente lunotto posteriore del 4Runner e l'altoparlante portatile Bluetooth JBL FLEX.
Una campagna separata per il pubblico ispanico, '4Runner Landia', include un concorso che si svolgerà dal 14 aprile al 26 maggio, offrendo la possibilità di vincere un 2025 4Runner e un terreno. La campagna integrata si estende su più piattaforme, tra cui CTV, contenuti digitali, social a pagamento e audio in streaming, collaborando con importanti piattaforme come Amazon Music Live, Netflix, NBA e National Geographic.
Toyota ha lanzado una nueva campaña de marketing titulada 'Tu Ventana a la Naturaleza' para su nuevo 2025 4Runner. La campaña, creada por Saatchi & Saatchi, presenta varios anuncios en video que muestran la combinación de capacidad robusta e innovación moderna del vehículo.
El anuncio principal 'Into the Wild' retrata una aventura entre padre e hija en las montañas, con la canción La Belle Fleur Sauvage de Lord Huron como fondo. Contenidos adicionales centrados en las características destacan la potente ventana trasera del 4Runner y el altavoz Bluetooth portátil JBL FLEX.
Una campaña separada para el público hispano, '4Runner Landia', incluye un concurso que se llevará a cabo del 14 de abril al 26 de mayo, ofreciendo la oportunidad de ganar un 2025 4Runner y un terreno. La campaña integrada se extiende a través de múltiples plataformas, incluyendo CTV, contenido digital, redes sociales pagadas y audio en streaming, colaborando con plataformas importantes como Amazon Music Live, Netflix, NBA y National Geographic.
토요타는 2025년형 4Runner를 위한 새로운 마케팅 캠페인 '자연으로 가는 창'을 시작했습니다. Saatchi & Saatchi가 제작한 이 캠페인은 차량의 강력한 성능과 현대적 혁신의 조화를 보여주는 여러 비디오 광고를 포함합니다.
주요 광고 'Into the Wild'는 아버지와 딸의 산속 모험을 그리며, Lord Huron의 La Belle Fleur Sauvage가 배경 음악으로 사용됩니다. 추가적인 특성 중심의 콘텐츠는 4Runner의 강력한 후면 창과 JBL FLEX 포터블 블루투스 스피커를 강조합니다.
히스패닉 대상의 별도 캠페인 '4Runner Landia'는 4월 14일부터 5월 26일까지 진행되는 콘테스트를 포함하며, 2025년형 4Runner와 땅을 받을 기회를 제공합니다. 이 통합 캠페인은 CTV, 디지털 콘텐츠, 유료 소셜 미디어 및 스트리밍 오디오를 포함한 여러 플랫폼에 걸쳐 확장되며, Amazon Music Live, Netflix, NBA 및 National Geographic과 같은 주요 플랫폼과 협력합니다.
Toyota a lancé une nouvelle campagne de marketing intitulée 'Votre fenêtre sur la nature' pour son tout nouveau 2025 4Runner. La campagne, créée par Saatchi & Saatchi, présente plusieurs spots vidéo mettant en avant le mélange de robustesse et d'innovation moderne du véhicule.
Le spot principal 'Into the Wild' dépeint une aventure entre un père et sa fille dans les montagnes, sur fond de La Belle Fleur Sauvage de Lord Huron. D'autres contenus axés sur les caractéristiques mettent en avant la fenêtre arrière puissante du 4Runner et le haut-parleur Bluetooth portable JBL FLEX.
Une campagne distincte à destination du public hispanique, '4Runner Landia', comprend un concours qui se déroulera du 14 avril au 26 mai, offrant une chance de gagner un 2025 4Runner et un terrain. La campagne intégrée s'étend sur plusieurs plateformes, y compris CTV, contenu numérique, réseaux sociaux payants et audio en streaming, en partenariat avec des plateformes majeures telles qu'Amazon Music Live, Netflix, NBA et National Geographic.
Toyota hat eine neue Marketingkampagne mit dem Titel 'Ihr Fenster zur Wildnis' für den neu gestalteten 2025 4Runner gestartet. Die Kampagne, die von Saatchi & Saatchi erstellt wurde, umfasst mehrere Video-Spots, die die Kombination aus robuster Leistungsfähigkeit und moderner Innovation des Fahrzeugs zeigen.
Der Hauptspot 'Into the Wild' zeigt ein Abenteuer zwischen Vater und Tochter in den Bergen, untermalt von Lord Hurons La Belle Fleur Sauvage. Zusätzliche Inhalte, die sich auf die Funktionen konzentrieren, heben das kraftvolle Heckfenster des 4Runner und den tragbaren Bluetooth-Lautsprecher JBL FLEX hervor.
Eine separate Kampagne für die hispanische Zielgruppe, '4Runner Landia', umfasst einen Wettbewerb, der vom 14. April bis 26. Mai läuft und die Möglichkeit bietet, einen 2025 4Runner und ein Grundstück zu gewinnen. Die integrierte Kampagne erstreckt sich über mehrere Plattformen, darunter CTV, digitale Inhalte, bezahlte soziale Medien und Streaming-Audio, in Zusammenarbeit mit großen Plattformen wie Amazon Music Live, Netflix, NBA und National Geographic.
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A Magical Journey Inspired by an Awe-Filled Adventure
Experience the full interactive Multichannel News Release here: https://www.multivu.com/toyota/9326251-en-toyota-your-window-to-the-wild-all-new-2025-4runner-campaign
"This campaign captures the essence of adventure that has defined the Toyota 4Runner for over 40 years," said Mike Tripp, Group Vice President of Toyota Marketing. "The 2025 4Runner blends rugged capability with modern innovation, inspiring drivers to embrace the magic of the outdoors."
Created by Saatchi & Saatchi, the campaign features a 30-second and 15-second CTV spot "Into the Wild," as well as a variety of 6-second and 15-second NLV spots including "Full Screen," "Jam Session," and "Unsteady Ground," directed by Peter Thwaites. Each spot captures the spirit of the 4Runner, showcasing its ability to inspire confidence and find adventure at every turn.
In "Into the Wild," a father and daughter explore the mountains in their all-new 2025 Toyota 4Runner set to the tune of Lord Huron's La Belle Fleur Sauvage. Noticing his daughter glued to her tablet, the father decides to change direction, igniting her sense of awe-filled adventure. As the 4Runner conquers rugged terrain, playful forest creatures mirror its spirit of exploration. The daughter is captivated with wide-eyes and engaged with the world around her. The spot closes with them setting up camp under the open sky, fully present and immersed in the wild.
In more feature focused content, the creative continues in that same world, catching these physical manifestations of the awe experienced in the 4Runner while interacting with the vehicle. From a mischievous group of stick and acorn creatures admiring the legendary power rear window and available JBL FLEX portable Bluetooth speaker, to an ancient rock colossus rising from centuries long slumber to catch a glimpse as the 4Runner makes its way over the rocky terrain.
The Hispanic creative campaign, "4Runner Landia," takes the all-new 2025 4Runner launch to unexpected territory. Blending the excitement of off-road adventure with the dream of land ownership, the campaign invites adventure seeking Latinos to enter a contest for a chance to win an all-new 2025 Toyota 4Runner and a piece of land of their choice to create their ultimate playground. The campaign features a 30-second video, directed by Eric Maldin, starring a charismatic realtor who showcases the stunning views both inside and outside the all-new 4Runner. In addition, a custom real estate listing on realtor.com places the all-new 4Runner in a space where car campaigns rarely venture.
https://www.youtube.com/watch?v=E4l6HnjiTsE
Created by Conill, the campaign includes additional digital and social content promising to inspire those who crave awe-inspiring adventure. The contest runs from April 14 to May 26.
Media Placements
The all-new Toyota 4Runner campaign is a fully integrated campaign extending across CTV, digital content, digital video, paid social, programmatic, streaming audio, and experiential. Digital content/video includes partners such as Amazon Music Live, Canela Media, Discovery Channel en Espanol, Gear Patrol, Google Maps, Google TV, Huckberry, Hulu Latino, National Geographic, NBA, Netflix, NWSL, Outside, Outside TV, Paramount+, Peacock, Preakness, Premier League, Prime Video, ROKU, Sphere, Stagecoach Music Festival, Telemundo, The Dyrt, Univision, ViX, WMBA, Wunderking, YouTube, and more. Partnerships/programming highlights include Magnite, OpenX, Outside TV, Realtor.com, Samba TV, YouTube, among others. Paid Social runs across Meta, Pinterest, Reddit, and Snap.
The campaign spots are available for viewing here. For images and credits, please click here.
About the 2025 4Runner
The 2025 Toyota 4Runner is built for adventure, combining legendary capability with modern innovation in an all-new design that stays true to its rugged heritage.
With a bold, athletic stance and refined details, the all-new 4Runner is ready for any terrain. Its chiseled exterior features the signature power rear window and a reinforced body-on-body frame construction, ensuring durability and versatility for every journey.
Available in a range of grades, including SR5, TRD Pro, TRD Sport, TRD Sport Premium, TRD Off-Road, TRD Off-Road Premium, Limited, all-new Platinum, and the all-new Trailhunter, the 2025 4Runner offers a choice of two powerful and efficient i-FORCE powertrains. The standard i-FORCE engine delivers 278 horsepower and 317 lb-ft of torque, while the i-FORCE MAX hybrid system ups the ante with 326 combined net horsepower and an impressive 465 lb-ft of torque. Both powertrains are paired with an advanced 8-speed automatic transmission for smooth performance on and off the road.
Designed for exploration, the 2025 4Runner offers advanced off-road capabilities, including available Multi-Terrain Select, Crawl Control, and an electronically locking rear differential. The all-new Trailhunter grade is purpose-built for overlanding, featuring suspension enhancements and off-road accessories straight from the factory.
The 2025 Toyota 4Runner has a starting MSRP of
About Toyota
Toyota (NYSE: TM) has been a part of the cultural fabric in
Toyota directly employs more than 64,000 people in
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Media Contacts:
Adam
Toyota Motor North America
469-292-1740
Adam.lovelady@toyota.com
Kimberly Harms
Saatchi for Toyota
Kimberly.harms@saatchi.com
View original content:https://www.prnewswire.com/news-releases/toyotas-all-new-2025-4runner-campaign-ventures-into-the-wild-302421279.html
SOURCE Toyota
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