Telesign sponsored a study revealing that 92% of organizations view fraud management as crucial for their business strategy. Despite the emphasis, 53% of executives admit their companies have significant gaps in fraud mitigation efforts. The study shows that account takeover (50%) and phishing (45%) are top concerns, while nearly 65% of organizations report consistent or increasing fraud attempts. Additionally, fraud costs globally exceed $5 trillion annually. Notably, 43% have not increased their fraud prevention budgets, despite rising challenges.
Telesign announces that Kristi Melani, its Chief Marketing Officer, has been accepted into the Fast Company Executive Board, an exclusive organization for business leaders. Melani's selection highlights her expertise in high-tech marketing and her potential to foster collaboration among industry peers. She will engage in discussions on various topics, including innovation and social impact, and will have access to resources aimed at addressing business challenges. This recognition could enhance Telesign's visibility and credibility in the market.
Telesign has announced a comprehensive rebranding to reflect its corporate transformation and renewed business strategy. The new brand emphasizes continuous trust, connecting and protecting businesses and their customers in the digital space. Key elements of the rebrand include a new logo symbolizing identity, continuity, and trust; a harmonious color palette promoting feelings of trustworthiness; and humanistic iconography to enhance digital experiences. Telesign's mission is to empower customers to create safer digital interactions.
TeleSign has launched Silent Verification, a secure mobile authentication solution designed to improve user verification. This innovative service matches users' phone numbers with Mobile Network Operator data for instant verification. Silent Verification ensures a frictionless experience by completing multifactor authentication with minimal user interaction, effectively reducing latency. As businesses grapple with rising fraud rates, this solution offers enhanced protection against account takeovers while simplifying user authentication. Silent Verification is now available in the US, Canada, and India.