Tilray’s Sweetwater Brand Enters Spirits Category Through New Ready-To-Drink Cocktail Now Available in the United States
Tilray has launched SweetWater RIFF, an exclusive ready-to-drink cocktail in a can, marking SweetWater's entry into the spirits category. The new product features two flavors: SweetWater RIFF Citrus and SweetWater RIFF Strawberry Mule, both crafted with vodka and real fruit juices. Each drink contains only 105 calories and is being rolled out in select U.S. grocery and liquor stores. This collaboration showcases the innovative spirit of both SweetWater and RIFF, aiming to provide a premium alternative to traditional cocktails.
- Launch of SweetWater RIFF enhances brand portfolio and opens entry into the spirits market.
- Innovative flavors crafted using vodka and real fruit juices cater to growing demand for RTD cocktails.
- None.
-- SweetWater and RIFF Cannabis, a Leading Tilray Cannabis Brand, Launch the Ultimate Joint Effort with Sweetwater RIFF, New Vodka Cocktail in a Can –
ATLANTA and TORONTO, Nov. 04, 2021 (GLOBE NEWSWIRE) -- Tilray, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), today announced that two of its leading brands, SweetWater Brewing Company (“SweetWater”) and RIFF Cannabis (“RIFF”), have collaborated for the exclusive U.S. launch of SweetWater RIFF -- SweetWater’s first ready-to-drink (RTD) cocktail and its inaugural entry into the spirits category. SweetWater RIFF brings a unique twist on RTD vodka sodas in two offerings: SweetWater RIFF Citrus and SweetWater RIFF Strawberry Mule.
“SweetWater’s entry into the spirits category reflects the essence of the SweetWater brand: original, compelling and enticing,” said Brian Miesieski, SweetWater’s Chief Marketing Officer. “SweetWater RIFF delivers a great-tasting ready-to-drink cocktail with a premium taste developed in partnership with RIFF’s own highly curated, expertly made approach. We are incredibly excited to expand and create something that is a great alternative to our incredible selection of beers and seltzers – and believe consumers will love it.”
“From day one, RIFF has been built on collaborations and creative product innovation,” added Bernie Yeung, Tilray’s SVP of Sales & Marketing. “Consistent with this approach, we are thrilled to harness the power of Sweetwater and RIFF, two of our leading brands, to launch Sweetwater RIFF. We are equally thrilled that the launch itself introduces U.S. consumers to RIFF, our creatively crafted cannabis brand that loves a joint effort. The SweetWater RIFF drinks are a true ‘RIFF’ on the classics and an elevated spin on consumer expectations.”
For those craving a premium, compelling, and authentic ready-to-drink cocktail, SweetWater RIFF drinks are crafted with vodka and real fruit juices. SweetWater RIFF Citrus is made with orange and lime juices and cut with coriander and sea salt for a unique and tasty twist, and SweetWater RIFF Strawberry Mule is tuned up with strawberry and lime juice with a hit of ginger for an extra flavor kick -- innovative flavor combinations that deliver a refreshing and great tasting drink for any occasion. SweetWater RIFF ready-to-drink cocktails are low calorie with only 105 calories each, 1 gram of carbs, 0.5 grams of natural sugar derived from fruit, and no added sugar or any cannabis or THC.
Now available in 6-pack 12 oz. slim cans – a first for SweetWater – SweetWater RIFF drinks are now rolling out across the U.S. in select grocery and liquor stores, as well as on-premise bars and restaurants. Stay tuned for more spirits-based cocktail launches coming soon!
About SweetWater Brewing Company:
SweetWater Brewing Company is an Atlanta-based craft brewery living by the motto “Don’t Float the Mainstream!” In 2020, SweetWater was acquired by Aphria Inc., now Tilray (TSX: TLRY and Nasdaq: TLRY), a leading global cannabis company inspiring and empowering the worldwide community to live their very best life. SweetWater Brewing Company celebrated 24 years of heady brews in 2021 and is the 11th largest craft brewery in the nation, according to Brewers Association. The award-winning lineup of year-round beers includes 420 Extra Pale Ale, HAZY IPA, 420 Imperial I.P.A., G13 IPA, High Light Lo-Cal Easy IPA, Goin' Coastal IPA, Broken Coast Lager, SweetWater Oasis Premium Hard Seltzer, and Golden Isles Hard Iced Tea. Additionally, seasonal releases offer palate-pleasing variety, along with an experimental, one-time-only Dank Tank series, 420 Strain Series, and progressive barrel-aged styles in The Woodlands Project series.
SweetWater is passionate about protecting natural resources and habitats and is recognized for its contributions to environmental initiatives throughout its distribution footprint. Supporting the conservation of some of the nation’s most threatened rivers, streams and coastlines is a cause near and dear to the brewery, as clean water is also vital to the creation of their tasty brews.
SweetWater Brewing Company has two locations, with its flagship brewery and taphouse at 195 Ottley Drive in the heart of Atlanta, and its second location is opening in Fort Collins, Colorado at 1020 E Lincoln Ave. For more information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com, follow SweetWater on Twitter/Instagram @sweetwaterbrew, and become a fan at facebook.com/sweetwaterbrew.
About RIFF Cannabis:
RIFF is a creatively crafted cannabis brand.
We strive to elevate the standard for cannabis in Canada. Highly curated, expertly made. This is our commitment to our community. All RIFF strains and products are carefully curated because we believe that if it's not grown, crafted, and expertly made to the highest standards — it's not worth being on the shelf. At Riff, we like to do things a little differently. New ideas drive us, and we love a good joint effort. They say collaboration is the best way to help ideas grow. So we're here to push creativity further and higher – together. For more information on RIFF, follow @whatisriff and www.whatisriff.ca.
About Tilray:
Tilray, Inc. (Nasdaq: TLRY; TSX: TLRY) is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray's mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and wellbeing through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray's unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, "forward-looking statements") under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the "safe harbor" created by those sections and other applicable laws. Forward-looking statements can be identified by words such as "forecast," "future," "should," "could," "enable," "potential," "contemplate," "believe," "anticipate," "estimate," "plan," "expect," "intend," "may," "project," "will," "would" and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Many factors could cause actual results, performance or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with applicable securities regulatory authorities and available on SEDAR and EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws.
For further information:
Media:
Berrin Noorata, news@tilray.com
Investors:
Raphael Gross, +1-203-682-8253, Raphael.Gross@icrinc.com
For SweetWater media inquiries, please contact:
pr@sweetwaterbrew.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/1adf6fdb-9601-4f81-8741-a01764f9a7f5
https://www.globenewswire.com/NewsRoom/AttachmentNg/d376f542-4e25-4b3f-ad34-d412a1a16717
FAQ
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