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Solei Brand Introduces New Cannabis-Infused ‘Warming Deep Tissue Stick’

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Tilray Brands announced the launch of its Solei Warming Deep Tissue Stick, a new cannabis-infused topical solution catering to active lifestyle enthusiasts. Featuring a balanced blend of 300mg THC and 300mg CBD, the stick combines shea butter, coconut, and jojoba oil for smooth application and non-greasy residue. The product provides a dual-action experience of warming and cooling sensations, enhanced with a refreshing minty scent. Available in Ontario and select retailers starting next month, Tilray plans to release a higher potency version later this summer.

Positive
  • Introduction of an innovative product catering to active lifestyle enthusiasts.
  • Balanced blend of 300mg THC and 300mg CBD.
  • Combines shea butter, coconut, and jojoba oil for smooth application.
  • Provides dual-action warming and cooling sensations.
  • Minty scent enhances user experience.
  • Availability starting next month in Ontario and select retailers nationwide.
  • Plans to release a higher potency version later this summer.
Negative
  • Potential market saturation with numerous cannabis-infused products.
  • Product is for adult use only, limiting target market.
  • Need to adhere to varying local laws and regulations regarding cannabis products.
  • No revenue projections or financial impact disclosed in the PR.

Solei’s New Cannabis-Infused Topical Solution is Made for Active Lifestyle Enthusiasts

TORONTO, May 23, 2024 (GLOBE NEWSWIRE) -- May 23, 2024 – Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global lifestyle and consumer packaged goods company today announces the latest addition to its Solei cannabis wellness brand, the Warming Deep Tissue Stick. This new innovative cannabis-infused roll-on is designed to elevate your wellness rituals and provide targeted warmth.

With a balanced blend of 300mg THC and 300mg CBD, the Warming Deep Tissue Stick is Solei's first roll-on topical that combines nourishing shea butter, coconut, and jojoba oil to glide on smoothly and leave a non-greasy residue. The stick is designed to offer a cooling sensation while it warms, to help you take on whatever comes next. Infused with a refreshing minty scent, this roll-on offers a dual-action experience.

Solei's Warming Deep Tissue Stick is the perfect go-to product for those looking for a more functional, convenient, and longer-term use-cases for the avid cannabis-infused topical aficionados in the wellness and active cannabis lifestyle space.

Consumers can find Solei's Warming Deep Tissue Stick available in Ontario and select retailers nationwide starting next month. Later this summer, Solei will also be expanding its topical roll-on line with an additional release featuring higher potency.

Disclaimer: This product is intended for adult use only and should be kept out of reach of children. Use responsibly and in accordance with local laws and regulations.

About Solei

Solei is a leading cannabis wellness and lifestyle brand with thoughtfully designed products for curating sensorial experiences based on what you need, when you need it, entirely on your terms. Beloved by consumers for its carefully formulated products and innovative formats, Solei products feature varied and rare cannabinoids that allow you to fine-tune your routines with ease. Explore a true sense of well-being with a wide range of formats including Solei’s best-selling CBD oils, ready-to-go pre-roll multi-packs, blended topicals, and new beverages, along with more exciting future launches coming later this year.

For more information on Solei, visit http://www.Solei.ca and follow along our journey @soleicanada on Instagram.

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY and TSX: TLRY) is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and well-being through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.

For more information on Tilray, visit Tilray Brands, Inc. and follow @tilray on Instagram, Twitter, Facebook, and LinkedIn.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Contacts:
Media:
Kaitlin Macapagal
news@tilray.com

Investors: Investors@tilray.com


FAQ

What is Tilray Brands' latest product announcement?

Tilray Brands announced the Solei Warming Deep Tissue Stick, a cannabis-infused topical solution.

What are the key ingredients in Solei's Warming Deep Tissue Stick?

The stick combines 300mg THC, 300mg CBD, shea butter, coconut, and jojoba oil.

When will Solei's Warming Deep Tissue Stick be available?

The product will be available starting next month in Ontario and select retailers nationwide.

Is there a plan for a higher potency version of Solei's Warming Deep Tissue Stick?

Yes, Tilray plans to release a higher potency version later this summer.

What sensations does Solei's Warming Deep Tissue Stick provide?

The stick offers dual-action warming and cooling sensations enhanced with a minty scent.

Tilray Brands, Inc.

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