MEN'S WEARHOUSE, WHP GLOBAL, AND H2H ANNOUNCE COLLABORATION CELEBRATING LEGENDARY FOOTBALL ATHLETES

Rhea-AI Summary

Men's Wearhouse and WHP Global have partnered with H2H to create custom Joseph Abboud blazers for legendary football athletes ahead of Super Bowl LVII. This collaboration honors the members of H2H, who have both won the Heisman Trophy and been inducted into the Pro Football Hall of Fame. The bespoke blazers feature players' names and an H2H logo lining, designed to enhance their appearance during Super Bowl weekend events. The partnership aims to celebrate these athletes' achievements on and off the field, with the story of the H2H legends to be featured in a documentary airing on February 11, 2023.

Positive

• Collaboration with H2H creates brand awareness and strengthens marketing efforts during Super Bowl week.
• Custom blazers enhance Men's Wearhouse's image by associating with high-profile athletes.

Negative

• None.

H2H members include Marcus Allen, Tim Brown, Earl Campbell, Tony Dorsett, Paul Hornung, Barry Sanders, Roger Staubach, Doak Walker, and Charles Woodson

FREMONT, Calif., Feb. 2, 2023 /PRNewswire/ -- Men's Wearhouse, the industry leader in providing quality menswear for over 50 years, and WHP Global, a leading global brand management firm and owner of the Joseph Abboud brand, announce their collaboration with H2H, an organization which represents the only men in the history of college and pro football to win a Heisman Trophy and to have been enshrined into the Pro Football Hall of Fame. Tailored Brands created one-of-a-kind custom Joseph Abboud blazers exclusively for these esteemed athletes to wear during events leading up to Super Bowl LVII, taking place on Sunday, February 12th, in Phoenix, AZ.

MEN'S WEARHOUSE, WHP GLOBAL, AND H2H ANNOUNCE COLLABORATION CELEBRATING LEGENDARY FOOTBALL ATHLETES

"It was an honor to work alongside H2H to create bespoke Joseph Abboud blazers and acknowledge the extraordinary athletic achievements of these football legends," said John Tighe, President of Tailored Brands. "The blazers we produced in our New Bedford, MA, factory are customized with each player's name and feature an H2H logo lining. We're thrilled to have the opportunity to help these men look and feel their best during Super Bowl weekend and beyond."

The H2H Legends, and the newly created H2H Foundation, seek to create a legacy off the field equal to a greater than that of their on-field accomplishments. The H2H members include Marcus Allen, Tim Brown, Earl Campbell, Tony Dorsett, Paul Hornung, Barry Sanders, Roger Staubach, Doak Walker, and Charles Woodson.

Tim Brown, the 1987 Heisman Trophy Winner and 2015 Professional Football Hall of Fame inductee, who serves as the CEO of H2H, said of the partnership, "The H2H Legends community is appreciative and excited to wear the custom Joseph Abboud blazers created for our group by the team at Men's Wearhouse. It will give us a great look during H2H events throughout Super Bowl week and beyond."

The story of the H2H legends will be showcased in the documentary, The Perfect 10 presented by Prudential, from NFL Films and Hall of Fame Village Media. It will air the evening before the Super Bowl, on Saturday, February 11th, at 8 PM on FOX.

ABOUT MEN'S WEARHOUSE:
Founded in 1973 and a subsidiary of Tailored Brands, Men's Wearhouse is the largest specialty retailer of menswear and rental products in the U.S., with more than 630 stores nationwide. Men's Wearhouse carries a full selection of formalwear, tailoring, casualwear, and accessories. We proudly offer merchandise brands such as Joseph Abboud, AWEARNESS Kenneth Cole, BLACK by Vera Wang, Paisley & Gray, and Michael Strahan.

About WHP Global
WHP Global is a leading New York-based firm that acquires global consumer brands and invests in high-growth distribution channels, including digital commerce platforms and global expansion. WHP owns JOSEPH ABBOUD®, ANNE KLEIN®, JOE'S JEANS®, ISAAC MIZRAHI®, WILLIAM RAST®, LOTTO®, TOYS"R"US®, BABIES"R"US®, and a 60% interest in the EXPRESS® brand. Collectively, the brands generate over USD $6.5 billion in global retail sales. The company also owns WHP+, a turnkey direct-to-consumer digital e-commerce platform for brands, with full in-house operations including technology, data analytics, logistics, creative and digital marketing, and WHP SOLUTIONS, a sourcing agency based in Asia. For more information, please visit www.whp-global.com.

ABOUT ELITE TEAM HOLDINGS LLC (H2H):
Elite Team Holdings LLC, based in Dallas, Texas, is a sponsorship and brand management company established to promote the H2H concept for the benefit of the H2H legends and their families by telling the story of this group of athletes who both won a Heisman Trophy and were enshrined into the Pro Football Hall of Fame. Elite will produce original content and pursue sponsorship and branding opportunities around the H2H platform. The founders of Elite have also established The H2H Foundation, a not-for-profit foundation dedicated to positively impacting communities and charitable causes around the country.

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SOURCE Tailored Shared Services, LLC

FAQ

What is the collaboration between Men's Wearhouse, WHP Global, and H2H about?

Men's Wearhouse and WHP Global have collaborated with H2H to create custom Joseph Abboud blazers for legendary football athletes.

When will the documentary about H2H legends air?

The documentary will air on February 11, 2023, at 8 PM on FOX.

What event are the custom blazers being created for?

The custom blazers are created for events leading up to Super Bowl LVII.

Who are the members of H2H?

The H2H members include Marcus Allen, Tim Brown, Earl Campbell, Tony Dorsett, Paul Hornung, Barry Sanders, Roger Staubach, Doak Walker, and Charles Woodson.

What features do the custom blazers have?

The blazers are customized with each player's name and feature an H2H logo lining.