UFC® and Monster Energy® Announce Historic Renewal of Their Global Partnership
UFC and Monster Energy have announced a historic multiyear renewal of their global partnership, marking the largest sponsorship deal ever for both companies. Monster Energy will continue as the exclusive global Official Energy Drink of UFC, building on their relationship that began in 2015.
Under the renewal terms, Monster Energy will maintain center canvas placement in the Octagon at UFC's major events, including Pay-Per-Views and Fight Nights, as well as presence in Dana White's Contender Series, The Ultimate Fighter, and Road to UFC. The brand will reach an estimated 975 million households in 170 countries through UFC's broadcasts. Monster-sponsored UFC athletes will continue displaying Monster Energy drinks during press conferences and post-fight decisions.
UFC e Monster Energy hanno annunciato un storico rinnovo pluriennale della loro partnership globale, segnando il più grande accordo di sponsorizzazione mai realizzato per entrambe le aziende. Monster Energy continuerà a essere la bevanda energetica ufficiale esclusiva a livello globale dell'UFC, rafforzando la loro relazione che è iniziata nel 2015.
Secondo i termini del rinnovo, Monster Energy manterrà il posizionamento centrale nel ring dell'Ottagono durante i principali eventi dell'UFC, inclusi Pay-Per-Views e Fight Nights, oltre a essere presente nella Dana White's Contender Series, The Ultimate Fighter e Road to UFC. Il marchio raggiungerà circa 975 milioni di famiglie in 170 paesi attraverso le trasmissioni dell'UFC. Gli atleti sponsorizzati da Monster continueranno a mostrare le bevande Monster Energy durante le conferenze stampa e le decisioni post-combattimento.
UFC y Monster Energy han anunciado una histórica renovación multianual de su asociación global, marcando el mayor acuerdo de patrocinio jamás realizado por ambas compañías. Monster Energy seguirá siendo la bebida energética oficial exclusiva a nivel mundial de UFC, consolidando su relación que comenzó en 2015.
Bajo los términos de la renovación, Monster Energy mantendrá el posicionamiento central en el Octágono durante los principales eventos de UFC, incluyendo Pay-Per-Views y Fight Nights, así como presencia en la Dana White's Contender Series, The Ultimate Fighter y Road to UFC. La marca alcanzará aproximadamente 975 millones de hogares en 170 países a través de las transmisiones de UFC. Los atletas patrocinados por Monster continuarán mostrando las bebidas Monster Energy durante las conferencias de prensa y las decisiones posteriores a las peleas.
UFC와 Monster Energy는 역사적인 다년간의 글로벌 파트너십 갱신을 발표하며, 두 회사 모두에게 가장 큰 스폰서십 계약을 체결했습니다. Monster Energy는 2015년에 시작된 관계를 기반으로 UFC의 독점 글로벌 공식 에너지 음료로 계속 활동하게 됩니다.
갱신 조건에 따라 Monster Energy는 UFC의 주요 이벤트인 Pay-Per-Views 및 Fight Nights에서 옥타곤의 중앙 캔버스 배치를 유지하며, Dana White의 Contender Series, The Ultimate Fighter 및 Road to UFC에서도 존재감을 유지합니다. 이 브랜드는 UFC의 방송을 통해 170개국에서 9억 7500만 가구에 도달할 것입니다. Monster가 후원하는 UFC 선수들은 기자 회견 및 경기 후 결정에서 Monster Energy 음료를 계속 보여줄 것입니다.
UFC et Monster Energy ont annoncé un renouvellement historique de leur partenariat mondial sur plusieurs années, marquant le plus grand contrat de sponsoring jamais réalisé pour les deux entreprises. Monster Energy continuera d'être la boisson énergétique officielle exclusive à l'échelle mondiale de l'UFC, renforçant leur relation qui a débuté en 2015.
Dans le cadre des termes du renouvellement, Monster Energy maintiendra le placement central dans l'Octogone lors des principaux événements de l'UFC, y compris les Pay-Per-Views et les Fight Nights, ainsi qu'une présence dans la Dana White's Contender Series, The Ultimate Fighter et Road to UFC. La marque atteindra environ 975 millions de foyers dans 170 pays grâce aux diffusions de l'UFC. Les athlètes sponsorisés par Monster continueront à afficher les boissons Monster Energy lors des conférences de presse et des décisions après les combats.
UFC und Monster Energy haben eine historische mehrjährige Verlängerung ihrer globalen Partnerschaft angekündigt, die das größte Sponsoring-Arrangement für beide Unternehmen darstellt. Monster Energy wird weiterhin exklusive globale offizielle Energiedrink der UFC sein und damit die Beziehung fortsetzen, die 2015 begann.
Im Rahmen der Verlängerung wird Monster Energy die zentralen Platzierung im Oktagon bei den Hauptveranstaltungen der UFC, einschließlich Pay-Per-Views und Fight Nights, beibehalten sowie in der Dana White's Contender Series, The Ultimate Fighter und Road to UFC präsent sein. Die Marke wird schätzungsweise 975 Millionen Haushalte in 170 Ländern durch die Übertragungen der UFC erreichen. Von Monster gesponserte UFC-Athleten werden weiterhin Monster Energy-Getränke während Pressekonferenzen und nach dem Kampfentscheid zeigen.
- Largest sponsorship deal in history for both UFC and Monster Energy
- Renewal extends successful partnership running since 2015
- Extensive brand exposure reaching 975 million households across 170 countries
- Premium placement in all major UFC events and content platforms
- None.
Insights
This landmark sponsorship renewal between UFC and Monster Energy carries substantial strategic and financial implications for TKO Group Holdings. The deal's significance extends beyond its record-breaking status, representing a important element of UFC's revenue diversification strategy. Sponsorship revenues typically offer higher margins compared to traditional revenue streams, contributing directly to improved profitability metrics.
The partnership's global reach of 975 million households across 170 countries provides TKO with a robust platform for international market penetration. This extensive visibility creates a multiplier effect, potentially enhancing the value of future sponsorship deals and strengthening UFC's negotiating position with other partners.
The renewal's strategic timing is particularly noteworthy, coming after TKO's formation through the UFC-WWE merger. This demonstrates the company's continued ability to execute high-value partnerships independently while potentially leveraging the broader TKO platform for future opportunities. The deal's multiyear nature provides predictable revenue streams and operational stability, important factors for investor confidence.
The partnership's integration across multiple UFC properties - including Pay-Per-Views, Fight Nights, and various series - creates multiple monetization touchpoints. This comprehensive approach maximizes the sponsorship's value while creating barriers to entry for competitors in the energy drink category, effectively locking out potential rivals from one of combat sports' most valuable marketing platforms.
Monster Energy to Continue as Exclusive Official Energy Drink of UFC
Agreement Marks the Largest Sponsorship Deal Ever for Both Companies
The agreement, the third consecutive partnership renewal between UFC and Monster, continues to build upon a relationship that began in 2015 and has become one of the most successful brand partnerships in sports. The agreement also marks the largest sponsorship deal in the history of both companies.
“Monster has been an incredible partner to work with over the years,” said UFC President and CEO Dana White. “The Monster logo has been a fixture in the Octagon for a decade—literally right in the middle of our biggest events. When you think of UFC, you think of Monster. Monster is passionate about this sport, and they love the UFC brand. We appreciate their continued support and look forward to all of the incredible events we’ll put on together in the years ahead.”
“For nearly a decade, Monster Energy and UFC have built one of the most impactful partnerships in sports,” said Monster Energy Co-CEO and Chairman of the Board Rodney Sacks. “This historic renewal marks the biggest sponsorship deal in our history and the largest in UFC history. UFC is the most dynamic combat sports organization in the world, and its athletes embody the aggressive personality, the uncompromising passion, and the relentless drive to succeed–that is Monster’s DNA. Together, we are excited to keep raising the bar and fueling the next generation of UFC champions and fans.”
Under the terms of the renewal, Monster Energy will continue to enjoy center canvas placement inside the world-famous Octagon® at UFC’s biggest events, including Pay-Per-Views and Fight Nights, as well as all episodes of the popular live fight series Dana White’s Contender Series, the groundbreaking reality series The Ultimate Fighter, and Road to UFC, the tournament for
Fans can also expect to continue seeing the iconic Monster Energy® drink can in the hands of Monster Energy-sponsored UFC athletes during pre-and post-event press conferences and post-fight official decisions in the Octagon.
Through UFC’s far-reaching global footprint, Monster Energy will have meaningful brand visibility within an estimated 975 million households in 170 countries that receive UFC’s broadcasts.
About UFC®
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 290 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in
About Monster Energy®
Based in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250211720037/en/
Press Contacts:
UFC
Lenee Breckenridge @ lbreckenridge@ufc.com
Chris Bellitti @ cbellitti@ufc.com
Monster Energy
Ross McDonagh
Director of Public Relations and Communications
C: (951) 317-4130
E: ross.mcdonagh@monsterenergy.com
Kim Dresser
Indie Agency, Inc.
E: kim.dresser@indiepragency.com
C: (949) 300-5546
Source: UFC
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