Yoshitsu Co., Ltd Announces Plan to Adopt New Corporate Name “Tokyo Lifestyle Co., Ltd.”
Yoshitsu Co., (Nasdaq: TKLF), a retailer and wholesaler of Japanese products, has announced plans to change its corporate name to Tokyo Lifestyle Co., effective October 31, 2024. This rebranding initiative is part of the company's growth strategy to adapt to evolving market conditions and strengthen its brand identity. The English name will change from 'Yoshitsu Co., ' to 'Tokyo Lifestyle Co., ,' while the Japanese name will become '東京生活館株式会社'. The company's ticker symbol TKLF and logo will remain unchanged.
A new company website will be launched at https://www.tokyolifestyle.com. The rebranding will not affect current or future orders. Mr. Mei Kanayama, Principal Executive Officer, stated that this decision aims to broaden operations, enhance brand awareness, and better align with their core proprietary brand, 'Tokyo Lifestyle'. The company believes this change will support its long-term growth strategy.
Yoshitsu Co., (Nasdaq: TKLF), un rivenditore e grossista di prodotti giapponesi, ha annunciato piani per cambiare il suo nome aziendale in Tokyo Lifestyle Co.,, a partire dal 31 ottobre 2024. Questa iniziativa di rebranding fa parte della strategia di crescita dell'azienda per adattarsi alle condizioni di mercato in evoluzione e rafforzare la propria identità di marca. Il nome inglese cambierà da 'Yoshitsu Co.,' a 'Tokyo Lifestyle Co.,' mentre il nome giapponese diventerà '東京生活館株式会社'. Il simbolo di borsa dell'azienda TKLF e il logo rimarranno invariati.
Un nuovo sito web aziendale sarà lanciato all'indirizzo https://www.tokyolifestyle.com. Il rebranding non influenzerà gli ordini attuali o futuri. Il signor Mei Kanayama, Amministratore Delegato, ha dichiarato che questa decisione mira ad ampliare le operazioni, aumentare la consapevolezza del marchio e allinearsi meglio con il loro marchio proprietario principale, 'Tokyo Lifestyle'. L'azienda crede che questo cambiamento supporterà la sua strategia di crescita a lungo termine.
Yoshitsu Co., (Nasdaq: TKLF), un minorista y mayorista de productos japoneses, ha anunciado planes para cambiar su nombre corporativo a Tokyo Lifestyle Co.,, a partir del 31 de octubre de 2024. Esta iniciativa de cambio de marca es parte de la estrategia de crecimiento de la empresa para adaptarse a las condiciones del mercado en evolución y fortalecer su identidad de marca. El nombre en inglés cambiará de 'Yoshitsu Co.,' a 'Tokyo Lifestyle Co.,' mientras que el nombre en japonés se convertirá en '東京生活館株式会社'. El símbolo de la bolsa de la empresa TKLF y el logotipo permanecerán sin cambios.
Un nuevo sitio web de la empresa se lanzará en https://www.tokyolifestyle.com. El cambio de marca no afectará los pedidos actuales o futuros. El Sr. Mei Kanayama, Director Ejecutivo Principal, declaró que esta decisión tiene como objetivo ampliar las operaciones, aumentar la visibilidad de la marca y alinearse mejor con su marca propietaria principal, 'Tokyo Lifestyle'. La empresa cree que este cambio apoyará su estrategia de crecimiento a largo plazo.
요시츠 컴퍼니(Nasdaq: TKLF), 일본 제품의 소매업체이자 도매업체가 2024년 10월 31일부터 회사 이름을 도쿄 라이프스타일 컴퍼니로 변경할 계획이라고 발표했습니다. 이번 이름 변경은 변화하는 시장 상황에 적응하고 브랜드 정체성을 강화하기 위한 회사의 성장 전략의 일환입니다. 영어 이름은 'Yoshitsu Co.,'에서 'Tokyo Lifestyle Co.,'로 변경되며, 일본어 이름은 '東京生活館株式会社'로 바뀝니다. 회사의 주식 기호 TKLF와 로고는 변경되지 않습니다.
새로운 회사 웹사이트가 https://www.tokyolifestyle.com에서 론칭될 예정입니다. 브랜드 변경은 현재 및 향후 주문에 영향을 미치지 않습니다. 메이 카나야마 최고 경영자는 이 결정이 운영을 확대하고, 브랜드 인지도를 높이며, 'Tokyo Lifestyle'라는 자사의 핵심 브랜드와 더 잘 일치하도록 하기 위한 것이라고 밝혔습니다. 회사는 이 변화가 장기적인 성장 전략을 지원할 것이라고 믿고 있습니다.
Yoshitsu Co., (Nasdaq: TKLF), un détaillant et grossiste de produits japonais, a annoncé son intention de changer son nom commercial en Tokyo Lifestyle Co.,, à compter du 31 octobre 2024. Cette initiative de rebranding s'inscrit dans la stratégie de croissance de l'entreprise pour s'adapter aux conditions du marché en évolution et renforcer son identité de marque. Le nom anglais passera de 'Yoshitsu Co.,' à 'Tokyo Lifestyle Co.,' tandis que le nom japonais deviendra '東京生活館株式会社'. Le symbole boursier de l'entreprise TKLF et le logo resteront inchangés.
Un nouveau site Web d'entreprise sera lancé à l'adresse https://www.tokyolifestyle.com. Le rebranding n'affectera pas les commandes en cours ou futures. M. Mei Kanayama, Directeur Exécutif Principal, a déclaré que cette décision vise à élargir les opérations, à améliorer la notoriété de la marque et à mieux s'aligner sur leur principale marque propriétaire, 'Tokyo Lifestyle'. L'entreprise est convaincue que ce changement soutiendra sa stratégie de croissance à long terme.
Yoshitsu Co., (Nasdaq: TKLF), ein Einzelhändler und Großhändler japanischer Produkte, hat Pläne angekündigt, seinen Firmennamen in Tokyo Lifestyle Co., zum 31. Oktober 2024 zu ändern. Diese Umbenennung ist Teil der Wachstumsstrategie des Unternehmens, um sich an die sich verändernden Marktbedingungen anzupassen und die Markenidentität zu stärken. Der englische Name wird von 'Yoshitsu Co.,' in 'Tokyo Lifestyle Co.,' geändert, während der japanische Name zu '東京生活館株式会社' wird. Das Unternehmens-Tickersymbol TKLF und das Logo bleiben unverändert.
Eine neue Unternehmenswebsite wird unter https://www.tokyolifestyle.com gestartet. Das Rebranding hat keine Auswirkungen auf aktuelle oder zukünftige Bestellungen. Herr Mei Kanayama, Hauptgeschäftsführer, erklärte, dass diese Entscheidung darauf abzielt, die Geschäftstätigkeiten auszudehnen, die Markenbekanntheit zu steigern und besser mit ihrer Hauptmarke, 'Tokyo Lifestyle', in Einklang zu bringen. Das Unternehmen ist überzeugt, dass diese Veränderung seine langfristige Wachstumsstrategie unterstützen wird.
- Rebranding aligns with the company's growth strategy
- Aims to enhance brand awareness and influence globally
- No impact on current or future orders, ensuring business continuity
- None.
TOKYO, Oct. 14, 2024 (GLOBE NEWSWIRE) -- Yoshitsu Co., Ltd (“Yoshitsu” or the “Company”) (Nasdaq: TKLF), a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products and other products in Hong Kong, Japan, North America, and the United Kingdom, today announced plans to change its corporate name to “Tokyo Lifestyle Co., Ltd.” as part of its growth strategy in response to evolving market conditions and to strengthen its brand identity. The change will take effect on October 31, 2024.
The Company’s English name will be changed from “Yoshitsu Co., Ltd” to “Tokyo Lifestyle Co., Ltd.,” and its Japanese name, “吉通貿易株式会社,” will be changed to “東京生活館株式会社,” with no changes to its current logo or existing ticker symbol, TKLF. The Company will launch a new company website at https://www.tokyolifestyle.com. This rebranding will not impact or delay any current or future orders.
Mr. Mei Kanayama, Principal Executive Officer of Yoshitsu, commented, “In light of changing market conditions and the global recognition of our flagship brand, ‘Tokyo Lifestyle,’ we have made this important decision to broaden our operations while enhancing brand awareness and influence. This name change will better align with our core proprietary brand and more clearly reflect our product concept and image. We believe this rebranding will support our long-term growth strategy. Over the coming weeks, we will implement a series of plans to reflect the name change.”
About Yoshitsu Co., Ltd
Headquartered in Tokyo, Japan, Yoshitsu Co., Ltd is a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products and other products in Hong Kong, Japan, North America, and the United Kingdom. The Company offers various beauty products (including cosmetics, skincare, fragrance, and body care products), health products (including over-the-counter drugs, nutritional supplements, and medical supplies and devices), sundry products (including home goods), and other products (including food and alcoholic beverages). The Company currently sells its products through directly-operated physical stores, through online stores, and to franchise stores and wholesale customers. For more information, please visit the Company's website at https://www.ystbek.co.jp/irlibrary/.
Forward-Looking Statements
Certain statements in this press release are forward-looking statements, within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to," or other similar expressions. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and in its other filings with the U.S. Securities and Exchange Commission.
For more information, please contact:
Yoshitsu Co., Ltd
Investor Relations Department
Email: ir@ystbek.co.jp
Ascent Investor Relations LLC
Tina Xiao
President
Phone: +1-646-932-7242
Email: investors@ascent-ir.com
FAQ
When will Yoshitsu Co., (TKLF) change its name to Tokyo Lifestyle Co., ?
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How will Yoshitsu's name change to Tokyo Lifestyle Co., affect current orders?
