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Tokyo Lifestyle Co., Ltd. Launches New Online Platform for Reiwatakiya Brand in Canada, Expanding North American Presence

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Tokyo Lifestyle (Nasdaq: TKLF) has launched a new online sales platform for its Reiwatakiya brand in Canada, accessible at reiwatakiyatoronto.com. The platform serves as a comprehensive online destination for North American customers, offering authentic Japanese health, beauty, and lifestyle products with local shipping options across North America. This initiative marks a significant milestone in the company's regional expansion strategy, aiming to strengthen the brand's influence and establish a foundation for growth in the North American market.

Tokyo Lifestyle (Nasdaq: TKLF) ha lanciato una nuova piattaforma di vendita online per il suo marchio Reiwatakiya in Canada, accessibile su reiwatakiyatoronto.com. La piattaforma funge da destinazione online completa per i clienti nordamericani, offrendo prodotti autentici giapponesi per la salute, la bellezza e lo stile di vita, con opzioni di spedizione locali in tutto il Nord America. Questa iniziativa segna un traguardo significativo nella strategia di espansione regionale dell'azienda, con l'obiettivo di rafforzare l'influenza del marchio e stabilire una base per la crescita nel mercato nordamericano.

Tokyo Lifestyle (Nasdaq: TKLF) ha lanzado una nueva plataforma de ventas en línea para su marca Reiwatakiya en Canadá, accesible en reiwatakiyatoronto.com. La plataforma sirve como un destino en línea completo para los clientes de América del Norte, ofreciendo productos auténticos japoneses de salud, belleza y estilo de vida, con opciones de envío local en toda América del Norte. Esta iniciativa marca un hito significativo en la estrategia de expansión regional de la empresa, con el objetivo de fortalecer la influencia de la marca y establecer una base para el crecimiento en el mercado norteamericano.

도쿄 라이프스타일 (Nasdaq: TKLF)가 캐나다에서 레이와타키야 브랜드를 위한 새로운 온라인 판매 플랫폼을 런칭했습니다. 이 플랫폼은 reiwatakiyatoronto.com에서 접근할 수 있습니다. 이 플랫폼은 북미 고객을 위한 종합 온라인 목적지 역할을 하며, 일본의 건강, 미용 및 라이프스타일 제품을 진정성 있게 제공하고 북미 전역에서 지역 배송 옵션을 제공합니다. 이 이니셔티브는 회사의 지역 확장 전략에서 중요한 이정표를 나타내며, 브랜드의 영향력을 강화하고 북미 시장에서의 성장을 위한 기반을 마련하는 것을 목표로 하고 있습니다.

Tokyo Lifestyle (Nasdaq: TKLF) a lancé une nouvelle plateforme de vente en ligne pour sa marque Reiwatakiya au Canada, accessible sur reiwatakiyatoronto.com. La plateforme sert de destination en ligne complète pour les clients nord-américains, offrant des produits authentiques japonais de santé, de beauté et de style de vie, avec des options de livraison locale dans toute l'Amérique du Nord. Cette initiative représente une étape importante dans la stratégie d'expansion régionale de l'entreprise, visant à renforcer l'influence de la marque et à établir une base pour la croissance sur le marché nord-américain.

Tokyo Lifestyle (Nasdaq: TKLF) hat eine neue Online-Verkaufsplattform für seine Reiwatakiya-Marke in Kanada gestartet, die unter reiwatakiyatoronto.com zugänglich ist. Die Plattform dient als umfassendes Online-Ziel für nordamerikanische Kunden und bietet authentische japanische Gesundheits-, Schönheits- und Lifestyle-Produkte mit lokalen Versandmöglichkeiten in ganz Nordamerika. Diese Initiative markiert einen bedeutenden Meilenstein in der Regionalexpansionsstrategie des Unternehmens, mit dem Ziel, den Einfluss der Marke zu stärken und eine Basis für das Wachstum im nordamerikanischen Markt zu schaffen.

Positive
  • Expansion into Canadian market through new e-commerce platform
  • Enhanced market reach through North American shipping capabilities
  • Strategic advancement in key North American market
Negative
  • None.

Insights

The launch of Reiwatakiya's online platform in Canada represents a strategic but modest expansion of TKLF's North American presence. While this move opens up new revenue opportunities in the $16.2 billion Canadian beauty and personal care market, several factors warrant cautious expectations:

The platform enters a highly competitive e-commerce landscape dominated by established players like Sephora and Amazon. Japanese beauty products, while growing in popularity, remain a niche segment in North America. The company's small market cap of $1.7M suggests resources for marketing and customer acquisition in this new market.

The platform's success will largely depend on effective localization, competitive pricing and building brand awareness - all significant challenges for a smaller player. While positive for geographic diversification, this expansion's immediate financial impact is likely to be minimal relative to overall operations.

Tokyo, Nov. 14, 2024 (GLOBE NEWSWIRE) -- Tokyo Lifestyle Co., Ltd. (“Tokyo Lifestyle” or the “Company”) (Nasdaq: TKLF), a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products, as well as other products in Hong Kong, Japan, North America and the United Kingdom, today announced the launch of a new online sales platform for its Reiwatakiya brand in Canada. The platform, available at https://reiwatakiyatoronto.com, will serve as a one-stop online hub for North American customers, offering authentic Japanese health, beauty, and lifestyle products with local shipping options across North America. This launch represents a major milestone in the Company’s regional expansion strategy.

Mr. Mei Kanayama, Principal Executive Officer of Tokyo Lifestyle, commented, “The North American market has been a strategic focus for us, and with this new platform, we are excited to deepen our presence in the region. The Reiwatakiya platform provides fast, convenient shopping and shipping across North America, allowing customers easy access to premium Japanese products and an exceptional shopping experience. This initiative underscores our commitment to strengthening Tokyo Lifestyle’s brand influence and establishing a solid foundation for continued growth in this key market. We believe the Reiwatakiya brand will resonate with local consumers and establish a trusted, stylish image.”

About Tokyo Lifestyle Co., Ltd.

Headquartered in Tokyo, Japan, Tokyo Lifestyle Co., Ltd. (formerly known as Yoshitsu Co., Ltd) is a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products, and other products in Hong Kong, Japan, North America, and the United Kingdom. The Company offers various beauty products (including cosmetics, skincare, fragrance, and body care products), health products (including over-the-counter drugs, nutritional supplements, and medical supplies and devices), sundry products (including home goods), and other products (including food and alcoholic beverages). The Company currently sells its products through directly-operated physical stores, through online stores, and to franchise stores and wholesale customers. For more information, please visit the Company's website at https://www.ystbek.co.jp/irlibrary/.

Forward-Looking Statements

Certain statements in this press release are forward-looking statements, within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to," or other similar expressions. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and in its other filings with the U.S. Securities and Exchange Commission.

For more information, please contact:

Tokyo Lifestyle Co., Ltd.
Investor Relations Department
Email: ir@ystbek.co.jp

Ascent Investor Relations LLC
Tina Xiao
President
Phone: +1-646-932-7242
Email: investors@ascent-ir.com


FAQ

What is Tokyo Lifestyle's new Reiwatakiya platform website in Canada?

The new Reiwatakiya platform is available at reiwatakiyatoronto.com, serving as an online hub for Japanese health, beauty, and lifestyle products with North American shipping options.

When did Tokyo Lifestyle (TKLF) launch its Reiwatakiya brand in Canada?

Tokyo Lifestyle launched its Reiwatakiya brand platform in Canada on November 14, 2024.

What products does Tokyo Lifestyle (TKLF) offer on its new Canadian platform?

The platform offers authentic Japanese health, beauty, and lifestyle products with local shipping options across North America.

Tokyo Lifestyle Co., Ltd. American Depositary Shares

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