Thryv Simplifies Social Media for Small Businesses with New AI Offering

Rhea-AI Summary

Thryv (NASDAQ: THRY) has introduced AI-enhanced social media capabilities into its Thryv Marketing Center™, addressing the needs of small businesses who see social media as a key area for AI impact. The new Social Media Management Tool connects various social platforms, allowing businesses to manage their online presence efficiently.

Key features include:

• AI-generated social content with customizable captions
• A content library organized by topic
• Content recommendations with integrations for articles and images
• Social scheduling capabilities
• Engagement tracking across all connected channels

This tool aims to simplify social media marketing for small businesses, helping them create and manage content effectively without constant online presence. Thryv's Chief Product Officer, Rees Johnson, emphasizes the importance of social media in customer engagement and how this AI-enhanced tool addresses the time and creativity constraints faced by small businesses.

Positive

• Introduction of AI-enhanced social media capabilities in Thryv Marketing Center™
• Integration with multiple social media platforms including Instagram, TikTok, and YouTube
• AI-generated content creation feature with customizable captions
• Centralized management of social media profiles, posts, comments, and performance insights
• Time-saving features like content library, scheduling, and curation tools

Negative

• None.

Insights

Market Research Analyst

Thryv's new AI-enhanced social media capabilities in Marketing Center could be a game-changer for small businesses struggling with social media management. The integration of AI for content creation addresses a significant pain point, as almost half of surveyed small businesses see potential in AI for social media marketing.

Key features like AI-generated content, a social content library and scheduling tools can significantly reduce the time and effort required for social media management. This is crucial, considering that 50% of global shoppers use social media for product discovery and 59% for purchases.

While this update is promising, its impact on Thryv's financials and market position remains to be seen. The company will need to effectively market this new offering and demonstrate its value to drive adoption among its target audience. If successful, it could lead to increased customer acquisition and retention, potentially boosting Thryv's revenue and market share in the competitive small business software space.

Marketing Center, enhanced with new social media AI, helps small businesses build local presence and drive growth

DALLAS--(BUSINESS WIRE)-- Almost half of small businesses recently surveyed by Thryv^® (NASDAQ: THRY), the leading do-it-all small business software platform, see social media as a marketing area where AI can have a big impact. Thryv is now making that vision a reality, announcing today it has incorporated AI-enhanced social media capabilities into Thryv Marketing Center™.

Finding the bandwidth for content creation can be hard for small businesses. Thryv's new social media management tool seamlessly delivers AI into the hands of small business owners so they can quickly and easily create and customize social media posts. (Graphic: Business Wire)

Marketing Center’s new Social Media Management Tool connects a business's social media channels including Instagram, TikTok and YouTube. In one view a small business can see all profiles, posts, comments and performance insights, making it easy to manage and grow their social presence. Which, in turn, grows their business: according to Salesforce¹, half of shoppers worldwide have used social media to discover products and 59% percent have used it to purchase something.

New features include:

• AI-generated social content: with a simple prompt to write about “xyz,” ThryvAI’s caption generator creates customizable content, complete with hashtags and emojis, that is automatically designed for each social network.
• Social content library: organized by topic, these images and templates provide post content that can be easily added to a social media calendar.
• Content recommendations: content-based curation tools, including integrations with Google News and Pexels for quality articles and images, save time researching and creating new content.
• Social scheduling: ability to schedule out posts allows small businesses to just “set it and forget it” and reach the right people at the right time.
• Engagement: a single view of “Recent Posts” comes complete with all views, likes, comments and follower count across all connected social channels to better understand what content resonates with an audience.

“Social media marketing plays a big role in finding and engaging new customers,” said Rees Johnson, Chief Product Officer of Thryv. “However, being successful on social media requires time and creativity to develop, schedule, and engage with content. Time that most small businesses don’t have. By creating a centralized hub and leveraging AI for content creation Thryv is making it easy for small businesses to consistently serve relevant content to their customers without being online 24/7.”

Click here for more information on Thryv’s AI-enhanced Marketing Center.

About Thryv

Thryv Holdings, Inc. (NASDAQ:THRY) is the provider of the leading do-it-all small business software platform that empowers small businesses to modernize how they work. It offers small business owners everything they need to communicate effectively, manage their day-to-day operations, and grow — all in one place — giving up to 20 hours back in their week. Thryv’s customizable platform features three centers: Thryv Command Center, a freemium central communications hub, Business Center™ and Marketing Center™. Approximately 300,000 businesses globally use Thryv to connect with local customers and take care of everything they do, start to finish. For more information, visit www.thryv.com.

¹ Source: Salesforce

View source version on businesswire.com: https://www.businesswire.com/news/home/20241022475607/en/

Media Contact:

Julie Murphy

Thryv, Inc.

617.967.5426

julie.murphy@thryv.com

Investor Contact:

Cameron Lessard

Thryv, Inc.

214.773.7022

cameron.lessard@thryv.com

Source: Thryv

FAQ

What new AI features has Thryv (THRY) added to its Marketing Center?

Thryv has added AI-enhanced social media capabilities to its Marketing Center, including AI-generated social content, a content library, content recommendations, social scheduling, and engagement tracking across multiple social media platforms.

How does Thryv's (THRY) new Social Media Management Tool benefit small businesses?

Thryv's new tool helps small businesses manage their social media presence more efficiently by providing a centralized hub for multiple platforms, AI-generated content, scheduling features, and engagement tracking, saving time and enhancing creativity in social media marketing.

What social media platforms does Thryv's (THRY) new tool support?

Thryv's new Social Media Management Tool supports multiple platforms including Instagram, TikTok, and YouTube, allowing businesses to manage their presence across these channels from a single interface.

How does Thryv (THRY) use AI in its new social media tool?

Thryv uses AI to generate customizable social media content, including captions with hashtags and emojis, tailored for different social networks. The AI also assists in content curation and recommendations to save time in research and creation.