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Overview
Thryv Holdings Inc is a company with a rich legacy in marketing and advertising, evolving to serve the needs of local, independent service-based businesses and emerging franchises. The company utilizes a cloud-based software platform and an integrated marketing solutions suite, combining state-of-the-art SaaS capabilities with comprehensive traditional and digital marketing services. By leveraging advanced artificial intelligence (AI) tools and automation, Thryv empowers small and medium-sized businesses (SMBs) to attract new leads, manage customer relationships efficiently, and streamline operational processes.
Business Segments
Thryv Holdings Inc operates through two primary business segments that synergize to provide a holistic solution for SMBs:
- Thryv SaaS: This segment offers an all-in-one small business management software that integrates scheduling, customer relationship management (CRM), invoicing, and more. Powered by cloud technology and AI-driven analytics, the software is designed to simplify day-to-day operations, enabling business owners to focus on growth and customer engagement.
- Thryv Marketing Services: Complementing its SaaS platform, Thryv Marketing Services delivers both digital and print marketing solutions. These services include website design, mobile marketing, social media management, and search engine optimization (SEO) methods that help local businesses increase visibility and engage with their target audiences effectively.
Technological Integration and AI Capabilities
The company stands out by seamlessly fusing advanced technology with marketing acumen. Its cloud-based platform not only ensures robust operational support but also integrates AI-powered tools that analyze data, automate routine tasks, and provide actionable insights. This approach enables SMBs to make informed decisions, optimize customer interactions, and allocate resources strategically. The intelligent automation embedded in the platform minimizes human error and maximizes operational efficiency, positioning the company as a valuable partner for businesses looking to thrive in a fast-paced digital environment.
Market Position and Competitive Landscape
Thryv Holdings Inc occupies a significant position within the competitive landscape of business management and digital marketing. By offering integrated solutions that target both business operations and marketing, the company addresses two critical components of SMB success. Its competitive advantage lies in the consolidation of disparate functions—ranging from lead generation and customer engagement to operational management—into a single, cohesive platform. This unique dual-focus not only differentiates Thryv from purely software-based or traditional marketing firms but also creates a comprehensive ecosystem that caters to the multifaceted needs of local businesses.
Customer Base and Industry Dynamics
The company is dedicated to supporting local entrepreneurs, independent service providers, and emerging franchises across various regions. Its solutions are designed with the specific challenges of SMBs in mind, such as limited time, budget constraints, and the need for rapid adaptation to digital trends. By alleviating common operational hurdles, Thryv helps businesses compete with larger entities and adapt to the ever-changing digital marketing landscape. The platform’s intuitive interface, backed by cloud technology, ensures that even businesses with limited technical expertise can benefit from modern business management tools and marketing strategies.
Comprehensive Software and Marketing Solutions
At its core, Thryv Holdings Inc represents the intersection of technology and marketing, making advanced tools accessible to smaller enterprises. The company’s SaaS solution consolidates routine administrative tasks, such as appointment scheduling, billing, and customer follow-ups, while its marketing services generate brand awareness and drive customer acquisition through effective online and offline channels. This dual offering not only streamlines the operational complexities faced by SMBs but also integrates marketing efforts that are critical for building customer trust and brand loyalty.
Operational Excellence and Innovation
Thryv demonstrates operational excellence by continually refining its platform with the latest technological advancements. Leveraging cloud computing ensures that its solutions are both scalable and secure. Furthermore, the incorporation of AI and automation within the system allows for predictive analytics and personalized customer interactions, which are essential in today’s service-driven business environment. The company’s commitment to integrating new technological innovations has continually enhanced its platform’s usability and reliability, reinforcing its reputation as a trusted partner among local business owners.
Industry-Specific Expertise and Value Proposition
With decades of industry experience, Thryv Holdings Inc brings a wealth of knowledge to the marketing and business operations sectors. Its expertise is evident in its nuanced understanding of the challenges faced by local businesses and its tailored approach to solving them. By combining a robust SaaS platform with comprehensive marketing strategies and actionable analytics, Thryv not only streamlines business operations but also facilitates a higher level of customer engagement. This integrated solution has enabled many small enterprises to consolidate their operational tasks and marketing efforts under one reliable platform, thereby enhancing overall business efficiency and competitiveness.
Key Differentiators and Industry Relevance
Several factors distinguish Thryv Holdings Inc in its market segment. Firstly, the company’s ability to merge technological innovation with traditional marketing approaches creates a dynamic, all-encompassing service offering. Secondly, its focus on the specific needs of local, independent service-based businesses ensures that its solutions are both practical and effective. Lastly, the use of AI and automation helps mitigate the common obstacles that small businesses face, thereby playing a crucial role in driving operational excellence and customer satisfaction. These elements collectively contribute to Thryv’s strong market relevance and its continued adoption by businesses seeking to modernize their operations.
Conclusion
In summary, Thryv Holdings Inc is a multifaceted company that provides a comprehensive platform designed to support the operational and marketing needs of local businesses. Its innovative blend of cloud-based SaaS solutions and integrated marketing services, enriched with AI capabilities, positions it as a significant contributor to the digital transformation of SMBs. By addressing the dual challenges of day-to-day operations and customer engagement, Thryv offers an invaluable resource for businesses aiming to remain competitive in today’s dynamic market. The company’s well-rounded approach, marked by operational excellence and technological innovation, makes it a noteworthy participant in the evolving landscape of business management and digital marketing.
Thryv's 2024 Small Business Index reveals resilience among small businesses despite economic challenges. While 40% reported revenue increases in 2024, 50% anticipate growth in Q1 2025. The survey of 500+ small business owners shows improved economic outlook, with 45% expecting better conditions, up 61% from last year.
Notable findings include:
- 66% plan to maintain current staffing levels
- 43% expect to use AI in 2025, up 38% year-over-year
- 37% plan to increase technology investments
- 82% report holding their own against competitors
The survey also revealed that 48% of owners started their business to fulfill their self-employment dream, with 35% citing being their own boss as their greatest joy. Despite 53% noting economic deterioration in 2024, businesses are adapting through technology adoption and infrastructure investments.
Thryv Holdings (NASDAQ:THRY) hosted an Analyst Day highlighting its strategic priorities and financial outlook. The company announced its recent acquisition of Keap, which enhances their marketing automation capabilities and global reach. Thryv unveiled two new offerings: the Thryv Reporting Center for business metrics and the upcoming Thryv Workforce Center for employee management. The company projects achieving majority SaaS revenue by 2025, with 18-20% organic growth and SaaS EBITDA reaching mid-teens margins. Thryv plans to exit Marketing Services by 2028, extending print directory cycles from 18 to 24 months, while expecting $250-300 million in unlevered FCF from 2025 to 2030.
Thryv Holdings (NASDAQ:THRY) has announced details for its upcoming Analyst Day scheduled for December 3, 2024, at the NASDAQ MarketSite in New York City. The event will run from 9:00 a.m. to 11:00 a.m. EST, featuring presentations from key executives including Chairman & CEO Joe Walsh, President Grant Freeman, and CFO Paul Rouse.
The leadership team will discuss the company's recent acquisition of Infusion Software (Keap®), current business performance, outlook, and strategic priorities. Both in-person attendance and remote participation via webcast options are available for interested parties.
Thryv (NASDAQ: THRY) announced winners of its first Small Business Excellence Awards, recognizing achievements in business excellence using Thryv solutions. The awards span three categories: Growth, Evolution, and Productivity.
TrueMark Home Inspections won the Growth Award for establishing efficient operations and expanding to a second business. The Evolution Award went to The Balance Sheet, which tripled revenue and expanded operations after transitioning to Thryv's CRM. Artful Cakery by Julie received the Productivity Award for achieving 100% business growth and exceeding wedding cake order goals through streamlined processes.
Thryv Holdings (NASDAQ:THRY), a leading small business software platform provider, has announced its management team's participation in three upcoming investor conferences. The team will host one-on-one meetings at the RBC Global Technology, Internet, Media, and Telecom Conference on November 19th, 2024, in New York, the Needham SaaS 1X1 Virtual Conference on November 21st, 2024, and the Wolfe Research Small and Mid-Cap Conference on December 5th, 2024, which will be held virtually.
Thryv (NASDAQ: THRY) has launched AI Review Response, a new tool enabling small businesses to efficiently respond to online reviews across 24 platforms including Google Business Profile, YP.com, and Trustpilot. The tool aggregates reviews in one view and generates three AI-powered response options that businesses can customize. This development addresses a critical need, as research shows 69% of customers expect responses within a week, and 95% read online reviews before shopping. The tool is part of Thryv's expanding AI-powered offerings, which include Social Media Management Tool and Pro Campaign Editor.
Thryv Holdings (NASDAQ:THRY) reported strong Q3 2024 results with SaaS revenue growing 29% year-over-year to $87.1 million. The company achieved the 'Rule of 40' milestone and raised its full-year 2024 SaaS guidance. Total SaaS clients increased 45% to 96,000, while Seasoned Net Dollar Retention improved to 101%. However, Marketing Services revenue decreased 20% to $92.8 million. The company reported a consolidated net loss of $96.1 million, including an $83.1 million non-cash goodwill impairment charge. Thryv also completed the acquisition of Keap, expanding its integrated marketing and sales solutions.
Thryv Holdings (NASDAQ:THRY) reported strong Q3 2024 performance with 29% year-over-year SaaS revenue growth to $87.1 million. The company achieved the 'Rule of 40' milestone and saw total SaaS clients increase by 45% to 96,000. Key highlights include improved Seasoned Net Dollar Retention of 101%, up 900 basis points year-over-year, and ThryvPay payment volume growth of 30%. The company completed the acquisition of Keap and raised its full-year 2024 SaaS guidance. However, Marketing Services revenue decreased 20% to $92.8 million, and the company reported a consolidated net loss of $96.1 million, including an $83.1 million non-cash goodwill impairment charge.
Thryv Holdings (NASDAQ: THRY) has completed its acquisition of Keap for $80 million in cash. The strategic merger combines two leading SaaS providers for small and medium-sized businesses (SMBs), resulting in a combined base of over 100,000 SaaS subscribers. The acquisition integrates Keap's marketing automation capabilities with Thryv's business management solutions, creating a comprehensive platform for SMBs. The merger expands Thryv's geographic presence in North America and international markets including Europe and Australia, while enhancing its software portfolio with AI-powered marketing tools and automation features.
Thryv Holdings (NASDAQ: THRY) has priced an upsized public offering of 5,715,000 shares of common stock at $14.00 per share, expecting to raise approximately $80.0 million in gross proceeds. The company granted underwriter RBC Capital Markets a 30-day option to purchase up to 857,250 additional shares. The proceeds will partially fund Thryv's previously announced acquisition of Infusion Software (Keap). The offering is expected to close around October 31, 2024, subject to customary conditions.
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