Tims China Opens 600th Store as it Expands to New Cities
TH International Limited, the exclusive operator of Tim Hortons in China (Nasdaq: THCH), has opened its 600th coffee shop in Zhongshan, Guangdong Province, enhancing its presence in the Pearl River Delta. The milestone was celebrated on January 13, 2023, with nearly 800 fans attending. Tims China continues to expand with a strategy focusing on store density and brand awareness, reaching over 39 cities. In addition, the company is emphasizing its Chinese branding, 'Tian Hao Coffee,' which translates to 'good day.' CEO Yongchen Lu expressed excitement for continued growth and localization efforts across China.
- Opened 600th store in Zhongshan, enhancing market presence.
- Strategic expansion in over 39 cities, increasing brand awareness.
- Strong loyalty program with over 11 million members.
- New branding as 'Tian Hao Coffee' to appeal to local customers.
- None.
Store opening in Zhongshan, Guangdong Province
SHANGHAI, China, Jan. 17, 2023 (GLOBE NEWSWIRE) -- TH International Limited, the exclusive operator of Tim Hortons coffee shops in China (Nasdaq: THCH) (“Tims China”), today announced that it has opened its 600th coffee shop.
The 600th store is located in Zhongshan in Guangdong province, part of Tims China’s Pearl River Delta cluster, which includes Shenzhen and Guangzhou. A city of more than three million people, Zhongshan is renowned for its cuisine and floral beauty. Tims China celebrated the milestone with an opening ceremony in Zhongshan on January 13 and welcomed nearly 800 eager fans, many already members of Tims’ loyalty club, which has over 11 million members.
Pictures of the 600th Store Opening in Zhongshan
Disciplined expansion
Tims China’s cluster strategy enables the company to build store density rapidly, increasing brand awareness and convenience, enhancing supply chain efficiency, and improving margins. With four main clusters centered around Shanghai, Beijing, the Chengdu-Chongqing region, and the Pearl River Delta, Tims China has opened in more than 39 cities, each with more than one million residents.
天好咖啡（Tian Hao Coffee): Brand Name in Chinese
Expanded branding
Tims China also announced new branding highlighting its Chinese language name “Tian Hao Coffee” (“天好咖啡”). “Tian Hao” – literally “good day” – captures the atmosphere and spirit of Tims China, underscoring how Tims brings each guest a better day by serving great beverages and fresh food with complete convenience.
Yongchen Lu, CEO of Tims China, said, “We’re excited about 2023 as we advance our expansion and localization deeper into China. We look forward to sharing the ‘Tian Hao’ experience and giving more people across China the opportunity to sample our products and be our guests.”
About TH International Limited
TH International Limited (Nasdaq: THCH) (“Tims China”) is the parent company of the exclusive master franchisee of Tim Hortons coffee shops in China, including Hong Kong and Macau. TH International Limited was founded by Cartesian Capital Group and Tim Hortons Restaurants International, a subsidiary of Restaurant Brands International (TSX: QSR) (NYSE: QSR).
Tims China offers freshly brewed coffee, tea and other beverages, bakery & sides, and sandwiches and is an emerging coffee champion in China. The brand's philosophy is rooted in world-class execution and data-driven decision making and centered on true local relevance, continuous innovation, genuine community, and absolute convenience. For more information, please visit www.timhortons.com.cn.
Contacts
Public Relations
ICR, LLC
TimsChinaPR@icrinc.com
Follow @TimHortonsChina
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/65198bbc-5b59-4eaf-bf13-f925c9c4886b
https://www.globenewswire.com/NewsRoom/AttachmentNg/cd192958-1f0e-407c-8b4b-bc89d5fa112c
https://www.globenewswire.com/NewsRoom/AttachmentNg/17c529ae-026d-4d72-9d74-e55ced5f1664
