Tims China Launches "Light Bagel Sandwich Lunch Box Series"
Tims China (NASDAQ: THCH) has launched its new 'Light Bagel Sandwich Lunch Box Series' nationwide, starting February 18, 2025. The three-piece set includes a bagel sandwich, fresh vegetable salad, and healthy beverage, with prices starting from RMB 25.8 with a 40% discount using the 'Chibaobao Card'.
The series features eight bagel sandwich varieties, five side dishes, and eleven beverage options. All products adhere to a '5-Zero' commitment: no non-dairy creamer, artificial creamer, hydrogenated vegetable oils, trans fats, or instant tea powder. The menu includes premium protein options like chicken breast, tuna, and beef, with varieties such as Avocado Chicken, Black Truffle Bacon Angus, and Teriyaki Chicken Thigh bagel sandwiches.
Salads are currently available in seven cities: Beijing, Shanghai, Guangzhou, Shenzhen, Qingdao, Yangzhou, and Hangzhou, with snack alternatives offered in other regions.
Tims China (NASDAQ: THCH) ha lanciato la sua nuova 'Light Bagel Sandwich Lunch Box Series' a livello nazionale, a partire dal 18 febbraio 2025. Il set di tre pezzi include un bagel sandwich, un'insalata di verdure fresche e una bevanda salutare, con prezzi a partire da RMB 25.8 e uno sconto del 40% utilizzando la 'Chibaobao Card'.
La serie presenta otto varietà di bagel sandwich, cinque contorni e undici opzioni di bevande. Tutti i prodotti rispettano un impegno '5-Zero': niente crema non casearia, crema artificiale, oli vegetali idrogenati, grassi trans o polvere di tè istantaneo. Il menù include opzioni di proteine premium come petto di pollo, tonno e manzo, con varietà come Bagel Sandwich di Pollo Avocado, Bacon Angus al Tartufo Nero e Coscia di Pollo Teriyaki.
Le insalate sono attualmente disponibili in sette città: Pechino, Shanghai, Guangzhou, Shenzhen, Qingdao, Yangzhou e Hangzhou, con alternative di snack offerte in altre regioni.
Tims China (NASDAQ: THCH) ha lanzado su nueva 'Light Bagel Sandwich Lunch Box Series' a nivel nacional, comenzando el 18 de febrero de 2025. El conjunto de tres piezas incluye un bagel sandwich, ensalada de verduras frescas y una bebida saludable, con precios a partir de RMB 25.8 y un descuento del 40% usando la 'Chibaobao Card'.
La serie cuenta con ocho variedades de bagel sandwich, cinco guarniciones y once opciones de bebidas. Todos los productos cumplen con un compromiso '5-Zero': sin crema no láctea, crema artificial, aceites vegetales hidrogenados, grasas trans o polvo de té instantáneo. El menú incluye opciones de proteínas premium como pechuga de pollo, atún y carne de res, con variedades como Bagel Sandwich de Pollo con Aguacate, Bacon Angus con Trufa Negra y Muslo de Pollo Teriyaki.
Las ensaladas están actualmente disponibles en siete ciudades: Pekín, Shanghái, Cantón, Shenzhen, Qingdao, Yangzhou y Hangzhou, con alternativas de aperitivos ofrecidas en otras regiones.
팀스 차이나 (NASDAQ: THCH)는 2025년 2월 18일부터 전국적으로 '라이트 베이글 샌드위치 런치 박스 시리즈'를 출시했습니다. 세트는 베이글 샌드위치, 신선한 채소 샐러드, 건강 음료로 구성되어 있으며, 가격은 RMB 25.8부터 시작하고 '치바바오 카드' 사용 시 40% 할인이 적용됩니다.
이 시리즈는 여덟 가지 베이글 샌드위치 종류, 다섯 가지 사이드 디쉬, 열한 가지 음료 옵션을 제공합니다. 모든 제품은 '5-제로' 약속을 준수합니다: 비유제품 크리머, 인공 크리머, 수소화 식물성 기름, 트랜스 지방 또는 즉석 차 가루가 포함되지 않습니다. 메뉴에는 아보카도 치킨, 블랙 트러플 베이컨 앵거스, 테리야끼 치킨 넓적다리 베이글 샌드위치와 같은 프리미엄 단백질 옵션이 있습니다.
샐러드는 현재 베이징, 상하이, 광저우, 선전, 칭다오, 양저우, 항저우의 일곱 개 도시에서 제공되며, 다른 지역에서는 스낵 대안이 제공됩니다.
Tims China (NASDAQ: THCH) a lancé sa nouvelle 'Light Bagel Sandwich Lunch Box Series' à l'échelle nationale, à partir du 18 février 2025. Le set de trois pièces comprend un bagel sandwich, une salade de légumes frais et une boisson saine, avec des prix à partir de RMB 25,8 et une réduction de 40% avec la 'Chibaobao Card'.
Cette série propose huit variétés de bagel sandwich, cinq accompagnements et onze options de boissons. Tous les produits respectent un engagement '5-Zero' : pas de crème non laitière, pas de crème artificielle, pas d'huiles végétales hydrogénées, pas de graisses trans ou de poudre de thé instantanée. Le menu inclut des options de protéines premium comme le blanc de poulet, le thon et le bœuf, avec des variétés telles que le Bagel Sandwich au Poulet Avocat, le Bacon Angus à la Truffe Noire et le Bagel Sandwich à la Cuisse de Poulet Teriyaki.
Les salades sont actuellement disponibles dans sept villes : Pékin, Shanghai, Canton, Shenzhen, Qingdao, Yangzhou et Hangzhou, avec des alternatives de collations proposées dans d'autres régions.
Tims China (NASDAQ: THCH) hat am 18. Februar 2025 landesweit seine neue 'Light Bagel Sandwich Lunch Box Series' auf den Markt gebracht. Das dreiteilige Set umfasst ein Bagel-Sandwich, einen frischen Gemüsesalat und ein gesundes Getränk, wobei die Preise bei RMB 25,8 beginnen und ein Rabatt von 40% mit der 'Chibaobao Card' gewährt wird.
Die Serie bietet acht Bagel-Sandwich-Variationen, fünf Beilagen und elf Getränkemöglichkeiten. Alle Produkte halten sich an das '5-Zero'-Versprechen: keine nicht-milchhaltige Cremes, keine künstlichen Cremes, keine hydrierten pflanzlichen Öle, keine Transfette oder Instant-Teepulver. Das Menü umfasst Premium-Proteinoptionen wie Hähnchenbrust, Thunfisch und Rindfleisch, mit Variationen wie Avocado-Hähnchen, Black-Truffle-Bacon-Angus und Teriyaki-Hähnchen-Schenkel-Bagel-Sandwiches.
Salate sind derzeit in sieben Städten erhältlich: Peking, Shanghai, Guangzhou, Shenzhen, Qingdao, Yangzhou und Hangzhou, während Snackalternativen in anderen Regionen angeboten werden.
- New product launch expanding lunch menu offerings
- Competitive pricing with RMB 25.8 starting price point (with discount)
- Strategic entry into the healthy lunch segment targeting urban professionals
- salad availability to only seven cities initially
- Requires discount card for optimal pricing
Insights
The Light Bagel Sandwich Lunch Box Series launch represents a calculated strategic pivot for Tims China, targeting the lucrative urban lunch segment estimated at over
Several key strategic elements warrant attention: First, the modular menu design with 8 sandwich varieties, 5 sides, and 11 beverages creates 280 possible combinations, enabling personalization while maintaining operational efficiency. This approach typically drives higher customer satisfaction and repeat visits while simplifying inventory management.
The "5-Zero" commitment and emphasis on premium proteins signal a deliberate positioning in the premium-casual segment, differentiating from traditional fast-food players. However, the availability of salads in only seven tier-1 and tier-2 cities suggests supply chain constraints in fresh ingredient distribution, potentially impacting the full-scale rollout and profitability.
The initiative's success will likely hinge on three factors:
- Execution of fresh food preparation while maintaining quick service times
- Supply chain management for perishable ingredients
- Ability to maintain food costs while offering premium ingredients at competitive price points
The focus on portable packaging and health-conscious options directly addresses the evolving preferences of China's urban professionals, potentially driving increased lunch traffic and higher average transaction values. However, the success of this initiative in tier-2 and tier-3 cities, where salads are currently unavailable, may be without the complete offering.
SHANGHAI, Feb. 18, 2025 (GLOBE NEWSWIRE) -- TH International Limited (NASDAQ: THCH), the exclusive operator of Tim Hortons coffee shops in China (“Tims China” or the “Company”) today announced the launch of its "Light Bagel Sandwich Lunch Box Series", enhancing its commitment to providing high-quality, convenient coffee and warm, healthy food experiences. Centered around a bagel sandwich + salad + coffee combination, this new lunch offering targets urban consumers seeking convenient and healthy meal options, tapping into a new trend in healthy Western-style lunches.
[Tims China "Light Bagel Sandwich Lunch Box Series"]
"Light Bagel Sandwich Lunch Box" Launches Nationwide, Focusing on the Lunch Dining Experience
Starting February 18, the Light Bagel Sandwich Lunch Box will be available at Tims China stores nationwide. The three-piece set includes: a freshly toasted, warm bagel sandwich, a fresh vegetable salad*, and a healthy beverage. The series offers eight bagel sandwich varieties, five side dishes, and eleven beverage options, allowing customers to customize combinations according to their personal tastes and nutritional preferences.
With Tims’ "Chibaobao Card"
Furthermore, the Lunch Box series caters to today’s consumers' preference for "light and low-calorie" options. Every ingredient has passed strict quality and calorie control, meeting modern consumers' dual demands for flavorful and healthy. All beverages adhere to our "5-Zero" commitment – no non-dairy creamer, no artificial creamer, no hydrogenated vegetable oils, no trans fats, and no instant tea powder – offering consumers more transparency and reliability with their choices.
Reimagining Healthy Lunches: Bagel + Salad + Coffee
Moving away from traditional fast food combinations of sandwiches, fries, and sodas, Tims China’s sandwiches feature high-fiber bagels paired with premium proteins including chicken breast, tuna, and beef. Options include the Avocado Chicken Bagel Sandwich, Black Truffle Bacon Angus Bagel Sandwich, and the newly introduced Teriyaki Chicken Thigh Bagel Sandwich. The salads include seasonal fresh vegetables, while the beverage selection includes Americano coffee and low-calorie lemon water, providing a nutritionally balanced and satisfying yet light lunch option.
The Lunch Box's portable packaging is designed for both dine-in and takeaway convenience, addressing the flexibility that urban professionals need.
Yongchen Lu, CEO of Tims China, commented: "We are delighted to introduce the Light Bagel Sandwich Lunch Box Series, offering our customers new convenient and delicious lunch options. This series marks a meaningful expansion of Tims China's lunch menu. It delivers a fresh dining experience to consumers, meeting a wide range of needs from fitness-focused meals to light office lunches. I am excited about the market potential of our new series."
Note:
*Salads are currently available in seven cities: Beijing, Shanghai, Guangzhou, Shenzhen, Qingdao, Yangzhou, and Hangzhou. Customers in other regions can enjoy a selection of snack alternatives.
ABOUT TH INTERNATIONAL LIMITED
TH International Limited (Nasdaq: THCH) (“Tims China”) is the parent company of the exclusive master franchisee of Tim Hortons coffee shops in mainland China, Hong Kong, and Macau. Tims China was founded by Cartesian Capital Group and Tim Hortons Restaurants International, a subsidiary of Restaurant Brands International (TSX: QSR) (NYSE: QSR).
The company’s philosophy is rooted in world-class execution and data-driven decision making and centered around true local relevance, continuous innovation, genuine community, and absolute convenience. For more information, please visit https://www.timschina.com.
Contacts
Investor Relations
IR@timschina.com or Gemma.Bakx@cartesiangroup.com
Public Relations
patty.yu@timschina.com
Follow @TimHortonsChina
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4555dcdc-7d52-4946-8c08-4b0902a9d8dc
FAQ
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