Thunderbird Entertainment Appoints Director to Lead Marketing and Communications

Rhea-AI Summary

Thunderbird Entertainment Group Inc. (OTC:THBRF) has appointed Lana Castleman as Director of Marketing & Communications. Reporting to President Richard Goldsmith, she will oversee trade marketing efforts across the company’s divisions, leveraging her extensive industry connections. Castleman previously served as Director of Communications for the Writers Guild of Canada and as content director for Kidscreen. This appointment aligns with Thunderbird’s strategy to enhance its market presence and support its expanding production pipeline in animation, factual, and scripted genres.

Positive

• Appointment of seasoned marketing professional Lana Castleman to enhance marketing strategies.
• Castleman's extensive industry connections may lead to increased brand visibility and growth.
• Supports the company's robust development pipeline and strategy to expand its content.

Negative

• Concerns may arise regarding continuity in the marketing team's experience.
• Potential challenges in implementing new marketing strategies given the company's dynamic nature.

Seasoned industry professional Lana Castleman takes on the role of Director, Marketing & Communications

VANCOUVER, British Columbia--(BUSINESS WIRE)-- Thunderbird Entertainment Group Inc. (TSXV:TBRD, OTC:THBRF) (Thunderbird or the Company) is pleased to announce the appointment of Lana Castleman to the role of Director, Marketing & Communications.

Lana Castleman (Photo: Business Wire)

Reporting to Richard Goldsmith, President of Global Distribution and Consumer Products, Castleman is responsible for leading all trade marketing and communications across Thunderbird’s production divisions, including Atomic Cartoons, Great Pacific Media and Thunderbird Scripted, and internal/external communications efforts around their related properties.

In this newly created role, Castleman will be tapping into her extensive global network of television industry connections and deep reservoir of industry knowledge to promote and continue to grow the presence of Thunderbird, its divisions and properties.

“Lana’s industry knowledge, acumen and marketing savvy are an incredible asset to the company. We are beyond happy to have her expertise at our table,” said Goldsmith.

“Thunderbird is an amazing, dynamic company with a skilled and respected executive team. It’s also a true multi-genre producer, making and distributing an impressive breadth of best-in-class animated, factual and scripted content. These production companies are poised for more incredible growth and I am so very excited to join Thunderbird and Richard’s team,” said Castleman.

She will be based in Toronto. Most recently, Castleman served as Director of Communications for the Writers Guild of Canada, working to promote the national industry and cultural policy interests of its more than 2,500 professional screenwriter members. Prior to that, she was most notably the long-time editor & content director of market-leading B2B kids & family information brand, Kidscreen. There, she led all content strategy, development and execution across Kidscreen’s publishing and live-event platforms, and was instrumental in cementing Kidscreen’s reputation as the best in the business.

In 2021, Thunderbird established its Global Distribution and Consumer Products Division to partner with its production companies to increase company-owned intellectual property, expand content sales around the world, and establish consumer brands. The company has a robust development pipeline and has several new television series in various stages of financing and production.

ABOUT THUNDERBIRD ENTERTAINMENT GROUP

Thunderbird Entertainment Group is a global award-winning, full-service multiplatform production, distribution and rights management company, headquartered in Vancouver, with offices in Los Angeles, Toronto and Ottawa. Thunderbird creates award-winning scripted, factual, and animated programming for the world’s leading direct-to-consumer platforms, as well as Canadian and international broadcasters. Thunderbird’s vision is to produce high-quality, socially responsible and meaningful content. The Company develops, produces, and distributes its content through its various divisions, including Thunderbird Kids & Family (Atomic Cartoons), Thunderbird Factual (Great Pacific Media) and Thunderbird Scripted. Productions under the Thunderbird umbrella include The Last Kids on Earth, Molly of Denali, Highway Thru Hell and Kim’s Convenience, among others. The Company also has a division dedicated to global distribution and consumer products. Thunderbird is on Facebook, Twitter and Instagram at @tbirdent. For more information, visit: www.thunderbird.tv.

Neither the TSX-V nor its Regulation Services Provider (as that term is defined in the policies of the TSX-V) accepts responsibility of the adequacy or accuracy of this release, which has been prepared by management.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220210005158/en/

Media Relations:

Lana Castleman, Director, Marketing & Communications

Phone: 416-219-3769

Email: lcastleman@thunderbird.tv

Corporate Communications

Julia Smith

Finch Media

Email: Julia@finchmedia.net

Investor Relations:

Glen Akselrod, Bristol Capital

Phone: + 1 905.326.1888 ext 1

Email: glen@bristolir.com

Source: Thunderbird Entertainment Group Inc.

FAQ

What is the significance of Lana Castleman's appointment for Thunderbird Entertainment Group (THBRF)?

Lana Castleman's appointment as Director of Marketing & Communications is significant as it aims to enhance Thunderbird's marketing strategies and brand visibility, leveraging her extensive industry connections.

Who will Lana Castleman report to at Thunderbird Entertainment Group (THBRF)?

Lana Castleman will report to Richard Goldsmith, the President of Global Distribution and Consumer Products at Thunderbird Entertainment Group.

What responsibilities does Lana Castleman have in her new role at THBRF?

In her role, Castleman will oversee trade marketing and communications across Thunderbird's various production divisions and handle internal and external communications.

How might Lana Castleman's experience benefit Thunderbird Entertainment Group (THBRF)?

Castleman's experience in communications and her industry knowledge may benefit Thunderbird by promoting its projects effectively and expanding its market reach.