Atomic Cartoons Underscores Company Commitment to Being People-First and Purpose-Led Through B Corp Certification

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Atomic Cartoons, a Thunderbird Entertainment Group company, achieves B Corp certification, joining a global community of businesses dedicated to social and environmental impact. The certification demonstrates the company's commitment to advancing social and environmental initiatives within the animation industry and beyond. Atomic implemented new initiatives, including a new paid volunteer policy and sustainability policies, during the 18-month-plus journey to complete certification.

Animation Studio Joins International Community of Businesses Dedicated to Inclusive, Equitable, and Regenerative Economy

VANCOUVER, British Columbia--(BUSINESS WIRE)-- Atomic Cartoons (Atomic), a Thunderbird Entertainment Group (TSXV: TBRD, OTCQX: THBRF) (“Thunderbird” or the “Company”) company, is proud to share that it has achieved a major sustainability milestone. Atomic is now B Corp certified, formally joining a global community of businesses that meet high standards of social and environmental impact.

Under the guidance of nonprofit organization B Lab, companies that are B Corp Certified have achieved a high standard of verified social and environmental performance through meeting a rigorous third-party assessment and transparency requirements. In addition, B Corp companies have made a legal commitment to stakeholder governance, vowing to consider all interest holders, not only shareholders. There are more than 8,000 companies in 95 countries with B Corp Certification.

“We are incredibly proud to share that Atomic Cartoons is a Certified B Corporation. This milestone is testament to our steadfast commitment to advance social and environmental initiatives within the animation industry and beyond,” said Atomic CEO Jennifer Twiner McCarron, who is also the CEO and Chair of Thunderbird. “Producing with integrity and acting as a force for good is a core part of Atomic’s identity, and B Corp Certification will enable us to make an even greater positive impact through a trusted framework that values transparency and accountability.”

Atomic Cartoons’ dedication to taking action to benefit all people, communities, and the planet can be observed across the studio. During the 18-month-plus journey to complete certification, Atomic implemented many new initiatives, including the introduction of a new paid volunteer policy, as well as sustainability policies and emissions tracking and targets through a partnership with a company called Watershed. As part of the process of becoming B Corp Certified, Atomic also became a B.C. Benefit Company, which involves making a commitment to the Province of British Columbia to operate in a responsible and sustainable way, and to work towards one or more public benefits.

“The best part of Atomic’s B Corp journey was how it showed the team what they were doing well, and where they could create even more benefits for artists, customers, audiences and our local communities,” said Marsha Newbery, Vice President, Sustainability & Business Affairs at Thunderbird Entertainment, who led the process on behalf of Atomic. “This is by no means the end – Atomic receiving this certification doesn't mean perfection. It means Atomic is committed to putting its artists and audiences first, and to grow while meeting rising standards for social and environmental performance.”

ABOUT ATOMIC CARTOONS

Atomic Cartoons is an internationally renowned, award-winning animation studio with offices located in Vancouver, Ottawa and Los Angeles. We are known for our artist-driven culture that attracts, retains and promotes the best talent in the business. Atomic develops and produces high-end animated content that spans preschool, comedy, action-adventure, adult and commercial genres, and everything in between. And we have developed a stellar global reputation for our ability to translate big brands like LEGO, Star Wars, My Little Pony, Cocomelon and many more into top-notch animation, while also developing high-quality original Atomic productions including The Last Kids on Earth, Rocket Saves the Day and Mermicorno: Starfall, which is currently in production. Atomic is B Corp certified and a B.C. Benefit Company. For more information, visit www.atomiccartoons.com.

ABOUT THUNDERBIRD ENTERTAINMENT GROUP

Thunderbird Entertainment Group is a global award-winning, full-service multiplatform production, distribution and rights management company, headquartered in Vancouver, with additional offices in Los Angeles and Ottawa. Thunderbird creates award-winning scripted, unscripted, and animated programming for the world’s leading digital platforms, as well as Canadian and international broadcasters. The Company develops, produces, and distributes animated, factual, and scripted content through its various content arms, including Thunderbird Kids and Family (Atomic Cartoons), Thunderbird Unscripted (Great Pacific Media) and Thunderbird Scripted. Productions under the Thunderbird umbrella include The Last Kids on Earth, Molly of Denali, Highway Thru Hell, Kim’s Convenience, Reginald the Vampire and Boot Camp. Thunderbird Distribution and Thunderbird Brands manage global media and consumer products rights, respectively, for the Company and select third parties. Thunderbird is on Facebook, Twitter, and Instagram at @tbirdent. For more information, visit: www.thunderbird.tv.

Neither the TSX-V nor its Regulation Services Provider (as that term is defined in the policies of the TSX-V) accepts responsibility of the adequacy or accuracy of this release, which has been prepared by management.

Cautionary Statement Regarding Forward-Looking Information

Thunderbird’s public communications may include written or oral “forward-looking statements” and “forward-looking information” as defined under applicable Canadian securities legislation. All such statements may not be based on historical facts that relate to the Company’s current expectations and views of future events and are made pursuant to the “safe harbour” provisions of applicable securities laws.

Forward-looking statements or information may be identified by words such as “anticipate”, “continue”, “estimate”, “expect”, “forecast”, “may”, “will”, “plan”, “project”, “should”, “believe”, “intend”, or similar expressions concerning matters that are not historical facts. Forward-looking statements in this document include, but are not limited to, statements with respect to B Corp Certification enabling Atomic Cartoons to make an even greater positive impact through a trusted framework and Atomic being committed to grow while meeting rising standards for social and environmental performance. Forward-looking statements are necessarily based on a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties and other factors which may cause actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic and social uncertainties; litigation, legislative, environmental and other judicial, regulatory, political and competitive developments; product capability and acceptance; international risk and currency exchange rates; and technology changes. An assessment of these risks that could cause actual results to materially differ from current expectations is contained in the “Risks and Uncertainty” section of June 30, 2023 MD&A. The foregoing is not an exhaustive list. Additional risks and uncertainties not presently known to Thunderbird or that management believes to be less significant may also adversely affect the Company.

The forward-looking statements or information contained in this document represent our views as of the date hereof and as such information should not be relied upon as representing our views as of any date subsequent to the date of this document. The Company undertakes no obligation to update publicly or revise any forward-looking statements or information, whether as a result of new information, future events or otherwise, unless so required by applicable securities laws. Accordingly, readers are cautioned not to place undue reliance on forward-looking statements or information.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240131832910/en/

Media Relations:

Lana Castleman, Director, Marketing & Communications

Phone: 416-219-3769

Email: lcastleman@thunderbird.tv

Corporate Communications

Julia Smith

Finch Media

Email: Julia@finchmedia.net

Investor Relations:

Glen Akselrod, Bristol Capital

Phone: + 1 905.326.1888 ext 1

Source: Thunderbird Entertainment Group Inc.

FAQ

What is the ticker symbol for Thunderbird Entertainment Group?

The ticker symbol for Thunderbird Entertainment Group is TBRD on TSXV and THBRF on OTCQX.

What is B Corp certification?

B Corp certification is a certification that demonstrates a company's commitment to high standards of social and environmental impact, verified through meeting rigorous third-party assessment and transparency requirements.

How many companies are B Corp certified?

There are more than 8,000 companies in 95 countries with B Corp certification.

What initiatives did Atomic implement to achieve B Corp certification?

Atomic implemented new initiatives, including a new paid volunteer policy, sustainability policies, and emissions tracking and targets through a partnership with a company called Watershed.

Who led the process of achieving B Corp certification on behalf of Atomic?

Marsha Newbery, Vice President, Sustainability & Business Affairs at Thunderbird Entertainment, led the process on behalf of Atomic.