Target Announces Limited-Edition Collection for Pets and Pet Lovers
Target (NYSE: TGT) is launching 'The Cuddle Collab', its first exclusive collection for pets and pet lovers, on September 21, 2024. The collection features over 180 items inspired by six social media 'fur-fluencers', with prices starting at $3. Products include matching accessories for pets and humans, home décor, toys, treats, and apparel.
The collection aims to celebrate pets as family members, catering to the 70% of Target guests who are pet owners. It will be available in most Target stores and online. To promote the launch, Target is hosting in-store events, creating a reality-style social series called 'The Pets of Tarjay', and running a national advertising campaign featuring Bullseye and other pets taking over a Target store.
Target (NYSE: TGT) lancerà 'The Cuddle Collab', la sua prima collezione esclusiva per animali domestici e amanti degli animali, il 21 settembre 2024. La collezione presenta oltre 180 articoli ispirati a sei 'fur-fluencer' dei social media, con prezzi a partire da 3 dollari. I prodotti includono accessori coordinati per animali e umani, decorazioni per la casa, giocattoli, prelibatezze e abbigliamento.
La collezione ha l'obiettivo di celebrare gli animali domestici come membri della famiglia, rivolgendo la sua attenzione al 70% dei clienti di Target che sono proprietari di animali domestici. Sarà disponibile nella maggior parte dei negozi Target e online. Per promuovere il lancio, Target organizzerà eventi in negozio, creerà una serie social in stile reality chiamata 'The Pets of Tarjay' e lancerà una campagna pubblicitaria nazionale che vedrà Bullseye e altri animali protagonisti di un negozio Target.
Target (NYSE: TGT) lanzará 'The Cuddle Collab', su primera colección exclusiva para mascotas y amantes de mascotas, el 21 de septiembre de 2024. La colección cuenta con más de 180 artículos inspirados por seis 'fur-fluencers' de redes sociales, con precios desde 3 dólares. Los productos incluyen accesorios a juego para mascotas y humanos, decoración del hogar, juguetes, golosinas y vestimenta.
La colección tiene como objetivo celebrar a las mascotas como miembros de la familia, atendiendo al 70% de los clientes de Target que son dueños de mascotas. Estará disponible en la mayoría de las tiendas Target y en línea. Para promover el lanzamiento, Target organizará eventos en la tienda, creará una serie social estilo reality llamada 'The Pets of Tarjay', y llevará a cabo una campaña publicitaria nacional con Bullseye y otras mascotas tomando el control de una tienda Target.
타겟 (NYSE: TGT)이 '더 커들 콜랩'을 출시합니다. 이는 애완동물과 애완동물을 사랑하는 사람들을 위한 첫 번째 독점 컬렉션으로, 2024년 9월 21일에 선보일 예정입니다. 이 컬렉션에는 180개 이상의 아이템이 포함되어 있으며, 여섯 명의 소셜 미디어 '퍼플루언서'에게서 영감을 받았습니다. 가격은 3달러부터 시작합니다. 제품에는 애완동물과 인간을 위한 매칭 액세서리, 홈 데코, 장난감, 간식, 의류가 포함됩니다.
이 컬렉션은 애완동물을 가족의 일원으로 기념하는 것을 목표로 하며, 타겟 고객의 70%가 애완동물 소유자입니다. 대부분의 타겟 매장과 온라인에서 구매할 수 있습니다. 출시를 홍보하기 위해 타겟은 매장 내 이벤트를 개최하고, '더 펫 오브 타르제이'라는 리얼리티 스타일의 소셜 시리즈를 만들며, 불스아이와 다른 애완동물이 타겟 매장을 장악하는 내용을 담은 전국 광고 캠페인을 진행할 예정입니다.
Target (NYSE: TGT) lancera 'The Cuddle Collab', sa première collection exclusive pour animaux de compagnie et amoureux des animaux, le 21 septembre 2024. La collection comprend plus de 180 articles inspirés par six 'fur-fluencers' des réseaux sociaux, avec des prix commençant à 3 dollars. Les produits incluent des accessoires assortis pour animaux et humains, des décorations d'intérieur, des jouets, des friandises et des vêtements.
La collection vise à célébrer les animaux de compagnie comme des membres de la famille, s'adressant à 70 % des clients de Target qui sont propriétaires d'animaux. Elle sera disponible dans la plupart des magasins Target et en ligne. Pour promouvoir le lancement, Target organisera des événements en magasin, créera une série sociale de style réalité appelée 'The Pets of Tarjay', et mettra en place une campagne publicitaire nationale mettant en vedette Bullseye et d'autres animaux prenant possession d'un magasin Target.
Target (NYSE: TGT) bringt am 21. September 2024 'The Cuddle Collab', seine erste exklusive Kollektion für Haustiere und Tierliebhaber, heraus. Die Kollektion umfasst über 180 Artikel, inspiriert von sechs sozialen Medien 'Fur-Influencern', mit Preisen ab 3 Dollar. Die Produkte beinhalten passende Accessoires für Haustiere und Menschen, Wohnaccessoires, Spielzeug, Leckereien und Bekleidung.
Die Kollektion zielt darauf ab, Haustiere als Familienmitglieder zu feiern und richtet sich an 70% der Target-Kunden, die Haustierbesitzer sind. Sie wird in den meisten Target-Filialen sowie online verfügbar sein. Zur Förderung des Starts wird Target Veranstaltungen in den Geschäften ausrichten, eine Reality-Style-Sozialreihe mit dem Titel 'The Pets of Tarjay' erstellen und eine nationale Werbekampagne durchführen, in der Bullseye und andere Haustiere ein Target-Geschäft übernehmen.
- Launch of a new pet-focused product line, potentially attracting a large customer base
- Expansion into the growing pet care market, tapping into 70% of Target's existing customer base
- Innovative marketing approach with social media influencers and a reality-style series
- Affordable pricing strategy with items starting at $3
- Leveraging existing fulfillment services for convenient shopping
- None.
The Cuddle Collab collection launches Sept. 21 and features over 180 items — from matching accessories to modern home décor, starting at just
"We know shoppers turn to Target to help them care for their families, and for millions of people — including
The Cuddle Collab
Within the collection, consumers will find trending apparel and accessories, including cozy sweatshirts, hats and charms to complete any fall look. The assortment features matching accessories for humans and their pets, including a custom charm bar that lets guests create a matching necklace and collar for them and their pet. Home products include stylish pet beds, modern cat houses and condos, pet figurine bookends and exclusive Stanley items, such as bowls and tumblers. A large variety of innovative toys and games for pets, plus treats in new seasonal flavors and foodie favorite donuts and cookies are also a part of the assortment.
Meet the "fur-fluencers"
The Cuddle Collab is one of Target's most unique design partnerships to date — inspired by six dogs and five cats who live in the spotlight as "fur-fluencers" on social media. Partners include therapy pups Ellie and Emma; modern cats Zelda, Titus and Brave; foodie dog Popeye; pup fashionistas Ghost and Wren; self-care loving Maple Cat; and dog and cat best friends Baloo and Pan, who together boast more than six million followers on Instagram alone.
Every product in the collection is infused with their stories, personalities and favorite activities — from hiking adventures to playing with sneakers — with each "fur-fluencer" collaborating to create their own themed capsule collection of products within the assortment. Learn more about the fur-fluencers and The Cuddle Collab.
Bringing joy "fur" all
The Cuddle Collab is all about joy-filled moments that deepen the connection between pets and the people who love them. Consumers will experience this for themselves on launch day, when select Target locations will host in-store events and giveaways to celebrate the collection. It also extends to Target's first reality-style social series, "The Pets of Tarjay," which invites audiences to see the world completely from the pets' points of view with humorous, universal truths every pet lover can relate to. Throughout the five-part series, pets, outfits and products spotlight The Cuddle Collab with opportunities for viewers to engage with the assortment while the storyline unfolds.
A national pet takeover
In The Cuddle Collab's national advertising campaign, Bullseye and other furry friends take over a Target for one night of joy and shopping entirely from their perspective. In the campaign, the pets make a mad dash for their favorite items from the assortment, taking advantage of the unsupervised play time to excitedly sniff out and play with a wide array of products while roaming the Target store. (Think: pet-sized Target carts and pets taking self-checkout "selfies," and lots more.)
It's easy to shop for your pets
Starting today, The Cuddle Collab lookbook is available at Target.com or via the Target app for guests to browse and save items before the collection becomes shoppable on Sept. 21 in nearly 2,000 stores and online. For added convenience, guests can use the retailer's industry-leading fulfillment services, including Drive Up and Order Pickup.
About Target
View original content to download multimedia:https://www.prnewswire.com/news-releases/target-announces-limited-edition-collection-for-pets-and-pet-lovers-302241052.html
SOURCE Target Corporation
FAQ
When will Target's The Cuddle Collab collection be available for purchase?
How many items are included in Target's The Cuddle Collab collection?
What is the price range for items in Target's The Cuddle Collab collection?
How is Target (TGT) promoting The Cuddle Collab collection?
