Target and Warby Parker Team Up to Bring Stylish, Affordable Eyewear to More Consumers
Target (NYSE: TGT) and Warby Parker (NYSE: WRBY) have announced a strategic partnership to launch Warby Parker shop-in-shops within select Target stores. The initiative will debut with five locations in the second half of 2025 across Illinois, Minnesota, New Jersey, Ohio, and Pennsylvania.
The shop-in-shops will offer Warby Parker's complete eyewear experience, including glasses, sunglasses, contacts, eye exams, and vision tests, with prices starting at $95 for prescription lenses. The locations will be staffed by Warby Parker employees and will be integrated into Target.com's shopping experience.
The partnership complements Target's existing optical business, which operates in over 500 stores. Additional shop-in-shops are planned for 2026, with potential for further expansion in subsequent years. The new locations will be established in Target stores without existing optical offerings.
Target (NYSE: TGT) e Warby Parker (NYSE: WRBY) hanno annunciato una partnership strategica per lanciare shop-in-shop di Warby Parker all'interno di alcuni negozi Target selezionati. L'iniziativa debutterà con cinque location nella seconda metà del 2025 in Illinois, Minnesota, New Jersey, Ohio e Pennsylvania.
Gli shop-in-shop offriranno l'intera esperienza di occhiali di Warby Parker, inclusi occhiali, occhiali da sole, lenti a contatto, esami della vista e test visivi, con prezzi a partire da $95 per lenti da prescrizione. Le location saranno gestite da dipendenti di Warby Parker e saranno integrate nell'esperienza di acquisto di Target.com.
La partnership integra l'attività ottica esistente di Target, che opera in oltre 500 negozi. Ulteriori shop-in-shop sono previsti per il 2026, con potenziale per ulteriori espansioni negli anni successivi. Le nuove location saranno stabilite in negozi Target senza offerte ottiche esistenti.
Target (NYSE: TGT) y Warby Parker (NYSE: WRBY) han anunciado una asociación estratégica para lanzar tiendas shop-in-shop de Warby Parker dentro de algunas tiendas seleccionadas de Target. La iniciativa debutará con cinco ubicaciones en la segunda mitad de 2025 en Illinois, Minnesota, Nueva Jersey, Ohio y Pensilvania.
Las tiendas shop-in-shop ofrecerán la experiencia completa de gafas de Warby Parker, incluyendo gafas, gafas de sol, lentes de contacto, exámenes de la vista y pruebas de visión, con precios a partir de $95 para lentes recetados. Las ubicaciones estarán atendidas por empleados de Warby Parker y estarán integradas en la experiencia de compra de Target.com.
La asociación complementa el negocio óptico existente de Target, que opera en más de 500 tiendas. Se planean más tiendas shop-in-shop para 2026, con potencial para una mayor expansión en los años siguientes. Las nuevas ubicaciones se establecerán en tiendas Target sin ofertas ópticas existentes.
타겟 (NYSE: TGT)와 워비 파커 (NYSE: WRBY)는 선택된 타겟 매장 내에서 워비 파커의 샵인샵을 출시하기 위한 전략적 파트너십을 발표했습니다. 이 이니셔티브는 2025년 하반기 5개 매장에서 일리노이, 미네소타, 뉴저지, 오하이오, 펜실베이니아에서 시작됩니다.
샵인샵에서는 워비 파커의 완벽한 안경 경험을 제공하며, 안경, 선글라스, 콘택트 렌즈, 시력 검사 및 시력 테스트를 포함하고, 처방 렌즈는 $95부터 시작합니다. 해당 매장은 워비 파커 직원이 상주하며, 타겟 웹사이트의 쇼핑 경험과 통합될 것입니다.
이번 파트너십은 500개 이상의 매장에서 운영되는 타겟의 기존 안경 사업을 보완합니다. 2026년에는 추가 샵인샵이 계획되어 있으며, 이후 몇 년 동안 더 확장될 가능성이 있습니다. 새로운 매장은 기존 안경 서비스를 제공하지 않는 타겟 매장에 설립될 것입니다.
Target (NYSE: TGT) et Warby Parker (NYSE: WRBY) ont annoncé un partenariat stratégique pour lancer des magasins shop-in-shop Warby Parker dans certaines magasins Target sélectionnés. L'initiative fera ses débuts avec cinq emplacements dans la seconde moitié de 2025 dans l'Illinois, le Minnesota, le New Jersey, l'Ohio et la Pennsylvanie.
Les shop-in-shops offriront l'expérience complète de lunettes de Warby Parker, y compris des lunettes, des lunettes de soleil, des lentilles de contact, des examens de la vue et des tests de vision, avec des prix commençant à 95 $ pour des lentilles prescrites. Les emplacements seront gérés par des employés de Warby Parker et seront intégrés dans l'expérience d'achat de Target.com.
Le partenariat complète l'activité optique existante de Target, qui opère dans plus de 500 magasins. D'autres shop-in-shops sont prévus pour 2026, avec un potentiel d'expansion supplémentaire dans les années suivantes. Les nouveaux emplacements seront établis dans des magasins Target sans offres optiques existantes.
Target (NYSE: TGT) und Warby Parker (NYSE: WRBY) haben eine strategische Partnerschaft angekündigt, um Warby Parkers Shop-in-Shops in ausgewählten Target-Filialen zu eröffnen. Die Initiative wird mit fünf Standorten in der zweiten Hälfte von 2025 in Illinois, Minnesota, New Jersey, Ohio und Pennsylvania debütieren.
Die Shop-in-Shops bieten das vollständige Brillenangebot von Warby Parker, einschließlich Brillen, Sonnenbrillen, Kontaktlinsen, Augenuntersuchungen und Sehtests, mit Preisen ab 95 $ für Rezeptlinsen. Die Standorte werden von Mitarbeitern von Warby Parker besetzt und in das Einkaufserlebnis von Target.com integriert.
Die Partnerschaft ergänzt das bestehende optische Geschäft von Target, das in über 500 Filialen tätig ist. Weitere Shop-in-Shops sind für 2026 geplant, mit Potenzial für eine weitere Expansion in den folgenden Jahren. Die neuen Standorte werden in Target-Filialen eingerichtet, die keine bestehenden optischen Angebote haben.
- Strategic expansion of Target's optical business through premium brand partnership
- Additional revenue stream through new shop-in-shop concept
- Digital integration with Target.com enhances omnichannel presence
- No cannibalization of existing Target Optical business due to strategic location planning
- initial rollout to only 5 locations in 2025
- Significant delay until implementation (2025 launch)
- Requires dedicated store space and staffing resources
- New Warby Parker at Target shop-in-shops will offer guests designer-quality eyewear as well as contacts and eye exams
- Five shop-in-shops will debut in 2025 with plans to open more in the years ahead
Each Warby Parker at Target shop-in-shop will offer products and services — including glasses, sunglasses, contacts, eye exams and vision tests — that are consistent with the eyewear brand's current omnichannel experience. The first five locations, which will be staffed by Warby Parker employees, will open in the second half of 2025 at the following Target stores:
Willowbrook, IL Bloomington, MN Brick, NJ Columbus, OH (Polaris)Exton, PA
Beginning with the opening of the first shop-in-shop location, Warby Parker at Target will also be discoverable through Target.com. Additional shop-in-shops are slated to open in 2026, with the opportunity for more in the coming years. The new partnership complements the retailer's growing Target Optical business, which offers a range of products and services at more than 500 Target stores across the country.
"We've long offered our guests well-designed products at a value, and our latest shop-in-shop partnership with Warby Parker continues that tradition," said Christina Hennington, executive vice president and chief strategy and growth officer, Target. "Warby Parker at Target reflects both brands' commitment to style, affordability, quality and convenience. As we test and learn with this new partnership — bringing Warby Parker's expertise into select stores — we're enticing new consumers to discover more of Target."
"From day one, Warby Parker's mission has been to provide vision for all," said Dave Gilboa, co-founder and co-CEO of Warby Parker. "A big part of that commitment means meeting eyewear consumers where and how they want to shop — and for many of our customers, that means shopping at Target. We're excited to explore an entirely new retail format that brings our holistic vision care offerings — from prescription glasses and contacts to eye exams — to more people around the country."
A vision of newness
Warby Parker at Target puts affordable, designer-quality eyewear within reach of even more consumers, with prices starting at
About Target
About Warby Parker
Warby Parker (NYSE: WRBY) was founded in 2010 with a mission to inspire and impact the world with vision, purpose, and style — without charging a premium for it. Headquartered in
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SOURCE Target Corporation
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