TEGNA Taps Melissa Zimyeski and Mat Yurow for Digital Product and Growth Leadership Roles
TEGNA (NYSE: TGNA) has announced two key leadership appointments to strengthen its digital transformation strategy. Melissa Zimyeski joins as vice president of product and Mat Yurow as vice president of growth, both reporting to chief experience officer Dhanusha Sivajee.
Zimyeski, formerly senior vice president at Mayo Clinic, will lead product management and design of TEGNA's consumer digital products, including 50+ streaming apps, mobile apps, and websites across the company's local media portfolio. Her experience spans telecommunications, retail, and healthcare digital transformation.
Yurow, previously at Thrasio and with experience from The New York Times and Tripadvisor, will spearhead audience and revenue growth across digital products. His background includes successful growth marketing initiatives and digital transformation in subscription services, product strategy, and affiliate commerce.
TEGNA (NYSE: TGNA) ha annunciato due importanti nomine dirigenziali per rafforzare la sua strategia di trasformazione digitale. Melissa Zimyeski entra come vicepresidente del prodotto e Mat Yurow come vicepresidente della crescita, entrambi riportando al chief experience officer Dhanusha Sivajee.
Zimyeski, precedentemente vicepresidente senior alla Mayo Clinic, guiderà la gestione e il design dei prodotti digitali per i consumatori di TEGNA, inclusi oltre 50 app di streaming, app mobili e siti web all'interno del portafoglio media locale dell'azienda. La sua esperienza spazia nelle telecomunicazioni, nel retail e nella trasformazione digitale nel settore sanitario.
Yurow, precedentemente presso Thrasio e con esperienze al The New York Times e Tripadvisor, guiderà la crescita del pubblico e delle entrate attraverso i prodotti digitali. Il suo background include iniziative di marketing per la crescita di successo e trasformazione digitale nei servizi in abbonamento, strategia di prodotto e commercio affiliato.
TEGNA (NYSE: TGNA) ha anunciado dos nombramientos clave en el liderazgo para fortalecer su estrategia de transformación digital. Melissa Zimyeski se une como vicepresidenta de producto y Mat Yurow como vicepresidente de crecimiento, ambos reportando al director de experiencia, Dhanusha Sivajee.
Zimyeski, anteriormente vicepresidenta senior en Mayo Clinic, liderará la gestión de productos y el diseño de los productos digitales para consumidores de TEGNA, incluidos más de 50 aplicaciones de streaming, aplicaciones móviles y sitios web en el portafolio de medios locales de la empresa. Su experiencia abarca telecomunicaciones, retail y transformación digital en el sector salud.
Yurow, anteriormente en Thrasio y con experiencia en The New York Times y Tripadvisor, encabezará el crecimiento de audiencia y de ingresos a través de productos digitales. Su trayectoria incluye iniciativas exitosas de marketing de crecimiento y transformación digital en servicios de suscripción, estrategia de producto y comercio afiliado.
TEGNA (NYSE: TGNA)는 디지털 혁신 전략을 강화하기 위해 두 명의 주요 리더십 임명을 발표했습니다. Melissa Zimyeski가 제품 부사장으로, Mat Yurow가 성장 부사장으로 합류하며, 두 사람 모두 최고 경험 책임자 Dhanusha Sivajee에게 보고합니다.
Zimyeski는 이전에 Mayo Clinic의 수석 부사장이었으며, TEGNA의 소비자 디지털 제품의 제품 관리 및 디자인을 이끌 것입니다. 여기에는 50개 이상의 스트리밍 앱, 모바일 앱 및 회사의 지역 미디어 포트폴리오 전반에 걸친 웹사이트가 포함됩니다. 그녀의 경험은 통신, 소매 및 의료 분야의 디지털 혁신에 걸쳐 있습니다.
Yurow는 이전에 Thrasio에서 근무했으며 The New York Times 및 Tripadvisor에서의 경험이 있습니다. 그는 디지털 제품 전반에 걸쳐 청중 및 수익 성장을 주도할 것입니다. 그의 배경에는 성공적인 성장 마케팅 이니셔티브와 구독 서비스, 제품 전략 및 제휴 상거래의 디지털 혁신이 포함됩니다.
TEGNA (NYSE: TGNA) a annoncé deux nominations clés au sein de sa direction pour renforcer sa stratégie de transformation numérique. Melissa Zimyeski rejoint l'entreprise en tant que vice-présidente produit et Mat Yurow en tant que vice-président croissance, tous deux relevant du directeur de l'expérience, Dhanusha Sivajee.
Zimyeski, anciennement vice-présidente senior à la Mayo Clinic, dirigera la gestion et la conception des produits numériques destinés aux consommateurs de TEGNA, y compris plus de 50 applications de streaming, des applications mobiles et des sites Web dans le portefeuille de médias locaux de l'entreprise. Son expérience couvre les télécommunications, le commerce de détail et la transformation numérique dans le secteur de la santé.
Yurow, précédemment chez Thrasio et avec des expériences au New York Times et Tripadvisor, sera chargé de diriger la croissance de l'audience et des revenus à travers les produits numériques. Son parcours inclut des initiatives de marketing de croissance réussies et la transformation numérique dans les services d'abonnement, la stratégie produit et le commerce affilié.
TEGNA (NYSE: TGNA) hat zwei wichtige Führungspositionen bekannt gegeben, um seine digitale Transformationsstrategie zu stärken. Melissa Zimyeski wird als Vizepräsidentin für Produkt und Mat Yurow als Vizepräsident für Wachstum tätig sein, beide berichten an die Chief Experience Officer Dhanusha Sivajee.
Zimyeski, zuvor Senior Vice President bei Mayo Clinic, wird das Produktmanagement und das Design der digitalen Verbraucherprodukte von TEGNA leiten, einschließlich über 50 Streaming-Apps, mobiler Apps und Websites im lokalen Medienportfolio des Unternehmens. Ihre Erfahrung umfasst Telekommunikation, Einzelhandel und digitale Transformation im Gesundheitswesen.
Yurow, zuvor bei Thrasio und mit Erfahrungen bei The New York Times und Tripadvisor, wird das Publikum und das Umsatzwachstum über digitale Produkte vorantreiben. Sein Hintergrund umfasst erfolgreiche Wachstumsmarketing-Initiativen und digitale Transformation in Abonnementdiensten, Produktstrategien und Affiliate-Commerce.
- Strategic strengthening of digital leadership team with experienced executives
- Expansion of digital product portfolio including 50+ streaming apps
- Focus on revenue growth through digital transformation initiatives
- None.
TYSONS, Va., March 27, 2025 (GLOBE NEWSWIRE) -- TEGNA Inc. (NYSE: TGNA) today announced today that it has appointed Melissa Zimyeski vice president of product and Mat Yurow vice president of growth reporting to chief experience officer Dhanusha Sivajee.
Zimyeski is a proven digital and consumer product executive, who has leveraged customer and data-driven insights to build game-changing products across diverse industries from telecommunications to retail. She will lead the product management and design of TEGNA’s consumer digital products, including the 50+ streaming apps, mobile apps and websites across the company’s portfolio of local media brands. She will be at the forefront of the company’s digital transformation focused on building a sustainable future for local news.
Yurow will lead audience and revenue growth across the company’s digital products. With deep expertise, including at The New York Times where he served in leadership roles across audience development, product strategy and commerce, and at Tripadvisor where he led the strategy for multiple direct-to-consumer products, he will play a key role in expanding TEGNA’s digital footprint.
“With a wealth of experience building delightful, user-centric products, Melissa is uniquely positioned to elevate our digital product strategy,” said Dhanusha Sivajee. “In tandem, Mat is uniquely positioned to help us build and scale a growth marketing team. They will both play an integral role in delivering exceptional experiences to our local community members around the country.”
Zimyeski joins TEGNA from the Mayo Clinic, the #1 health system in the country, where she was senior vice president and chair of product and experience. At Mayo Clinic, Zimyeski accelerated a strategy to transform Mayo into a leading digitally enabled healthcare experience.
Prior to Mayo Clinic, Zimyeski was head of consumer experience at Polestar where she led the launch of the new premium electric vehicle business and brand in North America. Zimyeski has also held senior level roles at AKQA and Droga5, where she oversaw product development, analytics, and digital transformation for businesses across multiple categories. Zimyeski began her career at NBC Universal in the Local Media division.
She received a Bachelor of Arts in Art History from Columbia University. She serves on the Board of Directors for Connecting Mothers Initiative and is a senior advisor for technology startup Blue Clay Health.
Yurow brings extensive experience in driving new consumer revenue growth. He joins TEGNA from Thrasio, where he built a successful growth marketing organization, integrating publisher and influencer partnerships with strategic M&A of media companies.
Prior to Thrasio, Yurow served as senior director of consumer revenue at Tripadvisor, where he launched multiple consumer revenue products. He also played a pivotal role at The New York Times, leading digital transformation initiatives across subscription marketing, product strategy, and affiliate commerce.
Yurow began his career at AOL, The Huffington Post, and Bloomberg News, specializing in audience development and engagement. He holds a Bachelor of Arts in Media Studies from Emory University.
About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. Together, we are building a sustainable future for local news. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people on an average monthly basis across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.
For media inquiries, contact:
Anne Bentley
Vice President, Chief Communications Officer
703-873-6366
abentley@TEGNA.com
For investor inquiries, contact:
Julie Heskett
Senior Vice President, Chief Financial Officer
703-873-6747
investorrelations@TEGNA.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/80da2ff4-d677-4137-a7c2-8d43b36a1408
https://www.globenewswire.com/NewsRoom/AttachmentNg/0e77d5e1-33ff-42fc-bb80-3d3ec5a204dc
FAQ
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