TEGNA Names Elliott Moore President and General Manager at KYTX in Tyler, Texas

Rhea-AI Summary

TEGNA Inc. (NYSE: TGNA) has appointed Elliott Longoria Moore as president and general manager of KYTX, its CBS affiliate in Tyler, Texas, effective June 7. Moore, who joined TEGNA in 2018, previously increased sponsorship revenue at WFAA by over 30%. He has experience in digital sales and has served as local sales manager at KSDK, TEGNA's NBC affiliate in St. Louis. Lynn Beall, TEGNA's EVP, praised Moore's leadership style, indicating it will benefit CBS 19 and the East Texas community.

Positive

• Elliott Moore's appointment signals a strategic leadership decision as he has a track record of increasing sponsorship revenue by over 30% at WFAA.
• Moore's diverse experience in digital sales and local business growth positions him as a strong asset for KYTX.

Negative

• None.

TEGNA Inc. (NYSE: TGNA) today announced that Elliott Longoria Moore has been named president and general manager of KYTX, the company’s CBS affiliate in Tyler, Texas, effective June 7. Moore will be responsible for overseeing the station’s content, sales, brand, and operations across all platforms, as well as defining and executing the station’s vision and strategy.

TEGNA Names Elliott Moore President and General Manager at KYTX in Tyler, Texas. (Photo: Business Wire)

Moore joined the TEGNA family in 2018 as a sponsorship and project manager for WFAA, TEGNA’s ABC affiliate in Dallas-Ft. Worth, where he helped increase sponsorship revenue by more than 30 percent. His passion for growing local businesses led to his most recent role as local sales manager at KSDK, TEGNA’s NBC affiliate in St. Louis.

At KSDK, Moore focused on digital sales, achieved sales goals, and provided top-notch client solutions. This professional jump, including his background in data and digital sales management, paved the way for Moore to grow his career and take on his dream role as a general manager of a news station in his home state of Texas.

“Elliott’s enthusiasm and optimism will be a welcome addition to CBS 19,” said Lynn Beall, EVP and chief operating officer, media operations, TEGNA. “His purpose-driven and results-oriented leadership style will help the station continue to serve the East Texas community.”

Previously, Moore spent nine years at CBS Corporation with the company’s owned-and-operated Dallas-Ft. Worth stations, KTVT and KTXA, serving as a marketing manager in charge of developing new local, lifestyle content. Collaborating across sales, content and marketing, his expertise led to the enhancement of a variety of properties across the brand - CBS-11 News, The Landry Award, TXA-21’s High School Football Game of the Week – as well as the creation of local lifestyle programs such as “Texas Music Scene” and “DFW Outdoorsman.”

Fluent in Spanish, Moore began his career in the research department at Univision’s KUVN and KSTR in Dallas-Ft. Worth and worked his way up from research analyst to research director. He is a graduate of Westminster College in Fulton, Mo., and holds a B.B.A. in business, management, marketing, and related support services.

Moore is excited to return to Texas, where he and his wife Bethany and their two dogs Javier and George, will join his parents and sister who live outside of Tyler.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations, and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network, Twist and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210506006083/en/

FAQ

Who is Elliott Moore and what is his role at TEGNA?

Elliott Moore has been named president and general manager of KYTX, TEGNA's CBS affiliate in Tyler, Texas, effective June 7.

What experience does Elliott Moore have before his appointment at KYTX?

Before KYTX, Moore increased sponsorship revenue by over 30% at WFAA and served as local sales manager at KSDK.

What impact might Moore's appointment have on KYTX?

Moore's leadership is expected to enhance the station's operations, content, and community engagement.

What is TEGNA's business focus?

TEGNA focuses on innovative media solutions, storytelling, and impactful investigations, owning 64 television stations across 51 U.S. markets.

How many television households does TEGNA reach?

TEGNA reaches approximately 39% of all television households nationwide.