Premion Expands Omnichannel and Ad Tech Capabilities to Drive Cross-Channel Performance and Fuel Next Growth Phase
Premion, a leading CTV/OTT advertising platform, has announced significant expansions to its capabilities through the integration of Octillion. The enhancement strengthens its local CTV platform and demand side platform (DSP) with new tools focused on cross-channel performance and full-funnel outcomes.
Key improvements include a privacy-focused, cookieless platform for enhanced audience targeting, unified attribution tools for tracking customer journeys, and seamless identity resolution through a device graph. The platform now offers expanded omnichannel advertising solutions, combining CTV with video, audio, display, and retargeting capabilities.
The company has achieved TAG Platinum status for brand safety and fraud protection, including recertification for TAG Brand Safety and Anti-Fraud Seals, plus a new TAG Certified Against Malware Seal. Premion has also strengthened publisher relationships to drive local revenue growth and introduced simplified co-op advertising solutions to maximize campaign performance.
Premion, una piattaforma leader nella pubblicità CTV/OTT, ha annunciato importanti ampliamenti delle sue funzionalità grazie all'integrazione di Octillion. Questo miglioramento potenzia la sua piattaforma CTV locale e la demand side platform (DSP) con nuovi strumenti focalizzati sulle performance cross-channel e sui risultati a tutto funnel.
Le principali novità includono una piattaforma cookieless incentrata sulla privacy per un targeting del pubblico più efficace, strumenti unificati di attribuzione per tracciare i percorsi dei clienti e una risoluzione dell'identità fluida tramite un device graph. La piattaforma offre ora soluzioni pubblicitarie omnicanale ampliate, combinando CTV con video, audio, display e funzionalità di retargeting.
L'azienda ha ottenuto lo status TAG Platinum per la sicurezza del brand e la protezione dalle frodi, inclusa la ricertificazione per i sigilli TAG Brand Safety e Anti-Fraud, oltre a un nuovo sigillo TAG Certified Against Malware. Premion ha inoltre rafforzato le relazioni con gli editori per favorire la crescita dei ricavi locali e ha introdotto soluzioni semplificate di pubblicità cooperativa per massimizzare le performance delle campagne.
Premion, una plataforma líder en publicidad CTV/OTT, ha anunciado importantes expansiones en sus capacidades mediante la integración de Octillion. Esta mejora fortalece su plataforma local de CTV y su plataforma del lado de la demanda (DSP) con nuevas herramientas enfocadas en el rendimiento multicanal y resultados completos a lo largo del funnel.
Las mejoras clave incluyen una plataforma cookieless centrada en la privacidad para una mejor segmentación de audiencias, herramientas unificadas de atribución para rastrear los recorridos de los clientes y una resolución de identidad fluida mediante un device graph. La plataforma ahora ofrece soluciones publicitarias omnicanal ampliadas, combinando CTV con video, audio, display y capacidades de retargeting.
La compañía ha alcanzado el estatus TAG Platinum por la seguridad de marca y protección contra fraudes, incluyendo la recertificación de los sellos TAG Brand Safety y Anti-Fraud, además de un nuevo sello TAG Certified Against Malware. Premion también ha fortalecido las relaciones con editores para impulsar el crecimiento de ingresos locales y ha introducido soluciones simplificadas de publicidad cooperativa para maximizar el rendimiento de las campañas.
Premion은 선도적인 CTV/OTT 광고 플랫폼으로서 Octillion 통합을 통해 기능을 크게 확장했다고 발표했습니다. 이번 강화로 지역 CTV 플랫폼과 수요 측 플랫폼(DSP)이 크로스 채널 성과 및 전체 퍼널 결과에 중점을 둔 새로운 도구들로 업그레이드되었습니다.
주요 개선 사항으로는 개인정보 보호 중심의 쿠키 없는 플랫폼을 통한 향상된 타겟팅, 고객 여정을 추적하는 통합 어트리뷰션 도구, 디바이스 그래프를 통한 원활한 신원 확인이 포함됩니다. 이 플랫폼은 이제 CTV와 비디오, 오디오, 디스플레이, 리타게팅 기능을 결합한 확장된 옴니채널 광고 솔루션을 제공합니다.
회사는 브랜드 안전 및 사기 방지를 위한 TAG 플래티넘 등급을 획득했으며, TAG 브랜드 안전 및 안티-사기 인증 재획득과 새로운 TAG 악성코드 인증 마크도 포함되어 있습니다. 또한, Premion은 퍼블리셔와의 관계를 강화해 지역 수익 성장을 촉진하고, 캠페인 성과 극대화를 위한 간소화된 공동 광고 솔루션도 도입했습니다.
Premion, une plateforme publicitaire CTV/OTT de premier plan, a annoncé des expansions significatives de ses capacités grâce à l'intégration de Octillion. Cette amélioration renforce sa plateforme locale CTV et sa plateforme côté demande (DSP) avec de nouveaux outils axés sur la performance cross-canal et les résultats sur l'ensemble du funnel.
Les améliorations clés comprennent une plateforme cookieless axée sur la confidentialité pour un ciblage d'audience amélioré, des outils d'attribution unifiés pour suivre les parcours clients, et une résolution d'identité fluide via un device graph. La plateforme propose désormais des solutions publicitaires omnicanales étendues, combinant CTV avec la vidéo, l'audio, l'affichage et les capacités de retargeting.
L'entreprise a obtenu le statut TAG Platinum pour la sécurité de la marque et la protection contre la fraude, incluant la recertification des labels TAG Brand Safety et Anti-Fraud, ainsi qu'un nouveau label TAG Certified Against Malware. Premion a également renforcé ses relations avec les éditeurs pour stimuler la croissance des revenus locaux et a introduit des solutions simplifiées de publicité coopérative pour maximiser la performance des campagnes.
Premion, eine führende CTV/OTT-Werbeplattform, hat bedeutende Erweiterungen seiner Funktionen durch die Integration von Octillion angekündigt. Die Verbesserung stärkt seine lokale CTV-Plattform und Demand-Side-Plattform (DSP) mit neuen Tools, die sich auf kanalübergreifende Leistung und vollständige Funnel-Ergebnisse konzentrieren.
Zu den wichtigsten Verbesserungen gehört eine datenschutzorientierte, cookielose Plattform für verbessertes Zielgruppen-Targeting, einheitliche Attributionswerkzeuge zur Verfolgung von Kundenreisen und nahtlose Identitätsauflösung über einen Device Graph. Die Plattform bietet nun erweiterte Omnichannel-Werbelösungen, die CTV mit Video, Audio, Display und Retargeting-Funktionen kombinieren.
Das Unternehmen hat den TAG Platinum-Status für Markensicherheit und Betrugsschutz erreicht, einschließlich der Rezertifizierung für die TAG Brand Safety- und Anti-Fraud-Siegel sowie eines neuen TAG Certified Against Malware-Siegels. Premion hat zudem die Beziehungen zu Publishern gestärkt, um das lokale Umsatzwachstum zu fördern, und vereinfachte Co-op-Werbelösungen eingeführt, um die Kampagnenleistung zu maximieren.
- Integration of Octillion enhances targeting and performance capabilities
- Achievement of TAG Platinum status strengthens brand safety credentials
- Expanded partnerships with major publishers to increase revenue opportunities
- Introduction of cost-effective co-op advertising solution
- None.
Insights
Premion's expanded ad tech capabilities represent a strategic enhancement to TEGNA's digital advertising portfolio at a critical market inflection point. The integration of Octillion significantly strengthens Premion's technological foundation by delivering three crucial capabilities: a purpose-built local CTV demand-side platform, cookieless audience targeting solutions, and unified attribution tools.
The timing is particularly advantageous as the industry faces increasing privacy regulations and third-party cookie deprecation. Premion's privacy-focused approach positions it to capitalize on these market shifts rather than being hampered by them. The expanded offering addresses two persistent pain points in the fragmented CTV landscape: performance measurement across channels and simplified co-op advertising models.
Most notably, Premion's focus on the local/regional CTV advertising segment represents a defensible market position with less competition from major tech platforms that primarily target national advertisers. This local emphasis aligns perfectly with TEGNA's core strengths and existing client relationships across its media properties.
The achievement of TAG Platinum status adds important credibility in a digital advertising ecosystem increasingly concerned with brand safety. This certification constitutes a meaningful competitive differentiator when pursuing brand-conscious advertisers.
While the announcement lacks specific financial projections, the enhanced capabilities address clear market needs and position Premion to capture a larger share of advertising budgets shifting from traditional TV to streaming platforms. The full-funnel approach enables TEGNA to pursue performance-oriented advertising dollars that might otherwise flow to digital-native platforms.
NEW YORK, April 15, 2025 (GLOBE NEWSWIRE) -- Premion, the leading premium CTV/OTT advertising solution for regional and local advertisers, today announced the launch of its expanded capabilities and new tools for advertisers to execute and optimize campaigns across channels. With the integration of Octillion, Premion has further strengthened its purpose-built local CTV platform and demand side platform (DSP) to drive full-funnel outcomes.
Premion’s DSP transforms local CTV advertising with a privacy-focused, cookieless platform that enhances audience targeting and campaign performance across channels, while a powerful device graph enables seamless identity resolution. Unified attribution tools allow brands and agencies to track the full customer journey and optimize outcomes in multi-touch marketing campaigns.
“Consumers have embraced streaming for its convenience, choice and control, making CTV the fastest-growing ad channel. Advertisers want that same flexibility in buying CTV while optimizing spend and performance across channels, whether through managed services or programmatic buying,” said Daniel Spinosa, president at Premion. “Publishers are also eager to unlock more local revenue, and with expanded capabilities powered by our DSP, we’re providing innovative solutions that meet these needs, creating a win-win for all.”
Expanded Omnichannel Advertising Solution for Advertisers
Premion’s DSP seamlessly integrates CTV into a broader omnichannel strategy, allowing advertisers to combine CTV with video, audio, display, and retargeting for a unified approach.
Simplified Co-Op Advertising to Maximize Performance
Premion’s Co-Op advertising solution revolutionizes traditional co-op models by eliminating campaign competition and enhancing return on ad spend (ROAS). Co-Op advertising is a powerful yet often underused strategy to amplify CTV campaigns. By sharing advertising costs among brand partners, co-op programs reduce spend, increase exposure, and ensure consistent branding across locations, enabling brands to achieve more with less.
Strengthened Publisher Relationships to Drive Local Revenue Growth
Premion continues to expand its partnerships to include all major publishers, many of whom are new to the local CTV space. By providing access to differentiated demand, Premion offers publishers a scalable solution that complements their national direct sales efforts while unlocking new revenue opportunities in local markets.
Achieved TAG Platinum Status for Brand Safety and Fraud Protection
Brand safety has always been foundational to Premion’s platform. Reinforcing its leadership in delivering a trusted advertising environment, Premion has achieved “TAG Platinum” status, recertified for the TAG Brand Safety Certified Seal and the TAG Certified Against Fraud Seal, and earned the TAG Certified Against Malware Seal for the first time from the Trustworthy Accountability Group (TAG).
“Local relevance is a top priority for advertisers, and we’ve supercharged our ad-tech capabilities to drive automation, enhance data-rich targeting, and unify attribution. Local differs from national, and with our DSP, we’re delivering the precision, flexibility, and expertise that set Premion apart,” added Spinosa.
About Premion
Launched in 2016 by TEGNA Inc. (NYSE: TGNA), Premion is an industry-leading premium CTV/OTT advertising platform for regional and local advertisers. Gray Television, Inc. acquired a minority stake in Premion in 2020. With the scale to reach streaming TV viewers in all 210 U.S. DMAs, Premion’s platform is purpose-built with a local-first approach, delivering CTV and omnichannel advertising with tailored campaign performance that prioritizes premium content, brand safety, advanced targeting, and measurable outcomes. A 16-time CTV industry award-winner, Premion was recognized in 2024 with the Cynopsis Best of the Best Awards for Best Ad Targeting Solution and the Digiday Media Award for Best Use of Audience Insights. In 2023, Premion was awarded the Advanced Advertising Innovation Award for Best Use of Data, the Cynopsis Measure Up Award for Outstanding Brand Safety Strategy, and the ITVT Award for Achievement in Advanced Advertising. The company earned "TAG Platinum" status and is certified by the Trustworthy Accountability Group (TAG) for Brand Safety, Against Fraud, and Against Malware. For more information, visit www.premion.com.
For media inquiries, contact:
Annmarie Gatti
VP Marketing
929-512-4105
agatti@premion.com
FAQ
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