TEGNA Debuts Twist Entertainment Network
TEGNA Inc. (NYSE: TGNA) has launched Twist, a women-oriented multicast channel dedicated to lifestyle and reality programming. Available in 43 of the top 50 Nielsen DMAs and across 41 TEGNA markets, the channel also reaches Univision local television markets and HC2 Broadcasting markets. Twist offers a variety of shows, including popular titles such as Dance Moms and Top Chef: Masters, aiming to fill a gap in the multicast space for lifestyle content. An extensive promotional campaign is underway to inform viewers of the new offerings.
- Launch of Twist, a new multicast channel targeting women.
- Available in 43 of the top 50 Nielsen DMAs, enhancing audience reach.
- Features popular lifestyle and reality shows, appealing to an underserved audience.
- Promotional campaign to raise awareness and educate viewers about the new channel.
- None.
TEGNA Inc. (NYSE: TGNA) today announced the debut of Twist, its women-oriented multicast channel featuring lifestyle and reality programming.
Available in 43 of the top 50 Nielsen DMAs, Twist carriage includes 41 TEGNA markets, 11 Univision local television markets including the top four markets of New York, Los Angeles, Chicago and Philadelphia, 31 HC2 Broadcasting markets and WISH Indianapolis, WADL Detroit and WIWN Milwaukee. Over-the-air television viewers can visit www.watchtwist.com for availability in their area and to view program information and schedules.
“With today’s launch of Twist, reality TV just got much more exciting for over-the-air viewers,” said Brian Weiss, president and general manager of TEGNA’s entertainment networks. “Audiences craving lifestyle and reality programming, who have been underserved in the multicast space, now have free access to high quality shows that have never before been available over-the-air.”
Twist features exciting home, food, and lifestyle shows with jaw-dropping before-and-after reveals, plus dramatic reality shows with big personalities and unpredictable moments. Twist programming includes major unscripted TV hits including Dance Moms, Tabatha Takes Over, Flipping Out, Clean House and more. New shows, including Queer Eye for the Straight Guy, Top Chef: Masters and Dr. 90210 will be added to the network in the coming months.
Local TEGNA stations have launched an on-air and digital promotional campaign to help viewers learn about Twist’s programming and how to watch. View the
