TEGNA Appoints Dhanusha Sivajee Chief Experience Officer
TEGNA (NYSE: TGNA) has appointed Dhanusha Sivajee as senior vice president and chief experience officer, effective immediately. Reporting to CEO Mike Steib, Sivajee will oversee the end-to-end journey of local community members across TEGNA's portfolio, reaching approximately 100 million people monthly. She will manage research, communications, brand, performance and lifecycle marketing, and consumer digital product development. Sivajee joins from Angi, Inc., where she served as CMO, and brings extensive experience from previous roles at The Knot Worldwide, AOL Brand Group, Bloomberg Media, and HBO.
TEGNA (NYSE: TGNA) ha nominato Dhanusha Sivajee come vicepresidente senior e chief experience officer, con effetto immediato. Rispondendo al CEO Mike Steib, Sivajee supervisionerà il percorso completo dei membri della comunità locale all'interno del portafoglio di TEGNA, che raggiunge circa 100 milioni di persone mensilmente. Gestirà ricerche, comunicazioni, marchio, performance e marketing del ciclo di vita, oltre allo sviluppo di prodotti digitali per i consumatori. Sivajee proviene da Angi, Inc., dove ha ricoperto il ruolo di CMO, e porta con sé una vasta esperienza da precedenti posizioni presso The Knot Worldwide, AOL Brand Group, Bloomberg Media e HBO.
TEGNA (NYSE: TGNA) ha nombrado a Dhanusha Sivajee como vicepresidenta senior y directora de experiencia, con efecto inmediato. Reportando al CEO Mike Steib, Sivajee supervisará el recorrido completo de los miembros de la comunidad local dentro del portafolio de TEGNA, que alcanza aproximadamente a 100 millones de personas mensualmente. Ella gestionará investigación, comunicaciones, marca, rendimiento y marketing de ciclo de vida, así como el desarrollo de productos digitales para consumidores. Sivajee se une de Angi, Inc., donde se desempeñó como CMO, y aporta una amplia experiencia de roles anteriores en The Knot Worldwide, AOL Brand Group, Bloomberg Media y HBO.
TEGNA (NYSE: TGNA)는 Dhanusha Sivajee를 수석 부사장 겸 Chief Experience Officer로 즉시 임명했습니다. CEO Mike Steib에게 보고하는 Sivajee는 TEGNA의 포트폴리오에 있는 지역 커뮤니티 구성원들의 전반적인 여정을 감독하며, 매달 약 1억 명의 사람들에게 도달합니다. 그녀는 연구, 커뮤니케이션, 브랜드, 성과 및 라이프사이클 마케팅, 소비자 디지털 제품 개발을 관리합니다. Sivajee는 Angi, Inc.에서 CMO로 근무했으며, The Knot Worldwide, AOL Brand Group, Bloomberg Media 및 HBO에서의 이전 직책에서 쌓은 광범위한 경험을 가지고 있습니다.
TEGNA (NYSE: TGNA) a nommé Dhanusha Sivajee en tant que vice-présidente principale et directrice de l'expérience, avec effet immédiat. Relevant du PDG Mike Steib, Sivajee supervisera l'ensemble du parcours des membres de la communauté locale à travers le portefeuille de TEGNA, atteignant environ 100 millions de personnes chaque mois. Elle gérera la recherche, les communications, la marque, la performance et le marketing du cycle de vie, ainsi que le développement de produits numériques pour les consommateurs. Sivajee rejoint Angi, Inc., où elle était CMO, et apporte une vaste expérience de ses précédents postes chez The Knot Worldwide, AOL Brand Group, Bloomberg Media et HBO.
TEGNA (NYSE: TGNA) hat Dhanusha Sivajee zur Senior Vice President und Chief Experience Officer ernannt, mit sofortiger Wirkung. Sie berichtet an CEO Mike Steib und wird die komplette Reise der Mitglieder der lokalen Gemeinschaft innerhalb des TEGNA-Portfolios überwachen, das monatlich etwa 100 Millionen Menschen erreicht. Sie wird Forschung, Kommunikation, Marke, Leistung und Lifecycle-Marketing sowie die Entwicklung digitaler Verbraucherprodukte leiten. Sivajee kommt von Angi, Inc., wo sie als CMO tätig war, und bringt umfangreiche Erfahrungen aus vorherigen Positionen bei The Knot Worldwide, AOL Brand Group, Bloomberg Media und HBO mit.
- Portfolio reaches approximately 100 million people monthly
- Strategic hire brings extensive media and technology experience
- Appointment strengthens digital transformation capabilities
- None.
TYSONS, Va.--(BUSINESS WIRE)-- TEGNA Inc. (NYSE: TGNA) today announced the appointment of Dhanusha Sivajee as senior vice president and chief experience officer, effective immediately. Sivajee will serve as a member of the company’s leadership team, reporting to CEO Mike Steib.
Dhanusha Sivajee will oversee TEGNA's research, communications, brand, performance and lifecycle marketing, and the development of consumer digital products. (Photo: Business Wire)
Sivajee will lead the end-to-end journey of local community members across TEGNA’s award-winning portfolio of linear, connected TV and digital experiences that reach approximately 100 million people every month. In her new role, she will oversee research, communications, brand, performance and lifecycle marketing, plus the development of consumer digital products.
A veteran executive with deep experience in media and technology, Sivajee joins TEGNA from Angi, Inc. where she was chief marketing officer (CMO) responsible for the company’s major rebrand into a one-stop shop for homeowners to find, schedule and book local service professionals for all their home projects. Previously she was CMO for XO Group, now The Knot Worldwide, where she played an integral role in transforming the leading editorial brand into a high-growth two-sided global marketplace. Prior to The Knot Worldwide, she was CMO for the AOL Brand Group responsible for driving audience growth for AOL’s portfolio of digital brands. Earlier in her career, Sivajee led cross-platform marketing for Bloomberg Media’s suite of digital products and was director of affiliate and product marketing at HBO responsible for the go-to market strategy for HBO On Demand and HBO GO.
“Dhanusha is a mission-centric business leader, who has a proven track record of building beloved brands and driving growth with a customer first mind-set,” said Mike Steib. “Her experience in leading high-performing teams and transforming brands and products will be critical as we enter the next era of TEGNA.”
Sivajee said, “I believe now more than ever that people are looking to be meaningfully connected to their local communities. I am delighted for the opportunity to further TEGNA’s mission to serve the greater good of local neighborhoods and to support the critically important work of our local journalists. From linear television to streaming to mobile, we want to make it easy for our community members to engage with their local news and information, when and how they want it.”
Sivajee holds a B.S. in International Management from the University of Manchester and an MBA from Duke University’s Fuqua School of Business. She is a member of the Board of Directors of HNI Corporation. She is a founding board member of Digital Diversity Network, a non-profit trade organization dedicated to fostering diverse leadership and ownership in the digital media and technology sectors.
About TEGNA
TEGNA Inc. (NYSE: TGNA) serves local communities across the
View source version on businesswire.com: https://www.businesswire.com/news/home/20241111455136/en/
For media inquiries, contact:
Anne Bentley
Vice President, Chief Communications Officer
703-873-6366
abentley@TEGNA.com
For investor inquiries, contact:
Julie Heskett
Senior Vice President, Chief Financial Officer
703-873-6747
investorrelations@TEGNA.com
Source: TEGNA Inc.
FAQ
Who is the new Chief Experience Officer at TEGNA (TGNA)?
What will Dhanusha Sivajee's role be at TEGNA (TGNA)?
What is TEGNA's (TGNA) current audience reach?
What was Dhanusha Sivajee's previous position before joining TEGNA (TGNA)?
