TEGNA Announces Twist, a New Multicast Entertainment Network for Women
TEGNA Inc. (NYSE: TGNA) is set to launch a new multicast network, Twist, this spring, focusing on lifestyle and reality programming for women. The network aims to provide hundreds of hours of content, including popular shows like Clean House and Queer Eye for the Straight Guy. Twist will be available in 41 TEGNA markets and reach 70% of U.S. households, including major cities like New York and Los Angeles. This initiative follows the successful launches of TEGNA's other multicast networks, enhancing its position in the growing OTA audience market.
- Launch of Twist network targeting women, filling a content gap in multicast channels.
- Availability in 41 TEGNA markets and 11 Univision markets, covering 70% of U.S. TV households.
- Enhances TEGNA's portfolio alongside existing networks True Crime Network and Quest.
- None.
TEGNA Inc. (NYSE: TGNA) today announced it is launching a third multicast network, Twist, a women-oriented channel featuring lifestyle and reality programming. The network will launch this spring and initially include hundreds of hours of home, food, and reality content, much of it featuring exciting reveals – or twists – at the end of each show.
Twist programming will feature major unscripted TV hits including Clean House, Top Chef Masters, Queer Eye for the Straight Guy, Dance Moms, Tabatha Takes Over, Tiny House Nation, Flipping Out, and more. In a regular feature on the network, Twist will encourage viewers to submit their own videos of twists they’ve been thrown in life and how they persevered through them in a positive segment called Share Your Twist.
“Twist will provide an exciting new viewing option for our female audience with content that has not been available through a multicast channel until now,” said Brian Weiss, president and general manager of TEGNA’s multicast networks, which include True Crime Network and Quest. “The launch of Twist will enhance TEGNA’s leadership among non-fiction multicast networks, delivering the kinds of free content that over-the-air viewers crave.”
In addition to carriage in 41 TEGNA markets, Twist will be carried in 11 Univision local television markets including the top four markets of New York, Los Angeles, Chicago and Philadelphia. Twist will also be carried in 31 HC2 Broadcasting local markets and reach DMAs covering 70 percent of U.S. television households. Additional distribution agreements are expected to be announced by summer. The launch of Twist follows TEGNA’s success with multicast channels True Crime Network and Quest, and capitalizes on a growing over-the-air (OTA) audience by offering quality reality programming for women who are currently underserved through multicast channels.
Go to www.watchtwist.com for a preview of Twist’s upcoming launch and programming.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.
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