TD BANK AND DELAWARE NORTH EXTEND TD GARDEN NAMING RIGHTS THROUGH 2045

Rhea-AI Summary

TD Bank has extended its naming rights for TD Garden, Boston's premier arena, for an additional 20 years, lasting through 2045. The bank, which has held naming rights since 2005, is committing over $15 million toward community initiatives, including new programs aimed at enhancing access to the arts. The extension comes after Delaware North's completion of a $100 million renovation of the arena. TD Bank will also continue as the official bank of the Boston Bruins, promoting community engagement and fan experiences.

Positive

• 20-year naming rights extension through 2045, enhancing brand presence.
• Commitment of over $15 million for community programming through 'Access the Arts.'
• Renovation completion of TD Garden valued at $100 million, improving fan experience.
• Continued partnership with Boston Bruins, promoting various community initiatives.

Negative

• None.

Historic Early Extension of Naming Rights Deal for Storied Arena 

TD Bank Commits over $15 Million in Community Impact through TD Garden and Boston Bruins Extended Contract Terms and Launches New 'Access the Arts' Programming

BOSTON, Jan. 12, 2023 /PRNewswire/ -- Delaware North, owner and operator of TD Garden, Boston's premier sports and entertainment arena, together with the venue's naming rights partner, TD Bank, America's Most Convenient Bank®, today announced a historic 20-year naming rights extension that keeps the beloved landmark and arena name as "TD Garden" through 2045. 

TD Bank has been the exclusive naming rights partner of the storied "Boston Garden" arena since July 1, 2005. The agreement was set to expire in 2025, but this early naming rights extension adds another 20 years to the existing relationship. In addition, TD Bank has renewed its status as the official bank of the Boston Bruins through 2045. Financial terms of the deal will not be disclosed.

"We are proud to deepen our commitment to Boston and Greater New England by extending our naming rights to one of the world's most recognized and beloved arenas – the 'TD Garden'," said Leo Salom, President and CEO of TD Bank. "We also want to thank Delaware North and the Boston Bruins for continuing a relationship that began in 2005 and continues through 2045. Serving our customers and building stronger communities brings us together as does the TD Garden, and we couldn't be more excited about what the future holds for us all."

The naming rights extension comes only a few years after Delaware North completed a $100 million renovation and expansion of TD Garden, adding 50,000 square feet of additional space on all levels, marking the "Legendary Transformation" of TD Garden and the fan experience for generations to come.

"We are proud to continue our relationship with TD Bank as they share our pride in providing a first-class experience for our fans, teams and long-term commitment to our community," Delaware North CEO Charlie Jacobs said. "TD Garden is the heart of our strong Boston tradition in sports and entertainment, and the Boston Bruins are about to celebrate their centennial – so it's a really exciting time and we are proud to continue into this next chapter together with TD Bank."

With the extension, TD Bank is committing more than $15 million in community programming to make the arts more accessible and inclusive. Through "Access the Arts," two new programs are launching today, the "TD Guest List" and the "TD Garden House Artist." TD Guest List provides complimentary tickets to TD Garden experiences each year to a nominated individual or group from an underserved or underrepresented community. The TD Garden House Artist program commissions local artists from underrepresented communities to create transformative art in and around TD Garden.

In addition to the community endeavors, TD Bank and TD Garden are excited to offer new experiences and incentives for fans, TD Bank customers and the New England community. TD Bank customers can receive a 15 percent discount at the ProShop powered by '47, free admission to The Sports Museum located in TD Garden, fast lanes at select concessions lines for customers who show their TD Bank card, and $20 TD Garden mobile gift cards to customers who add their TD Bank card as a form of payment in the TD Garden Hub App.* TD Bank will also open a newly branded activation zone on Level 7 of the arena in spring 2023.

As the official bank of the Boston Bruins, TD Bank will be featured on the helmets of Boston Bruins players through the 2044/45 season. Additionally, TD Bank will sponsor a variety of initiatives with the Bruins throughout the hockey season, including youth hockey events, Hockey is for Everyone Night and TD Bank Mini 1-on-1. The agreement also features the continuation of the Small Business Takeover initiative, where TD Bank grants its advertising opportunities at TD Garden at least twice per season to a local small business for the duration of a game. The Bruins and TD Bank will also host the Community Clubhouse opportunity at Bruins home games, where TD Bank will provide youth groups and local New England, community-based organizations with blocks of tickets to every home game.     

"The Boston Bruins are proud to continue our longstanding relationship with TD Bank through 2045," said Cam Neely, President of the Boston Bruins. "Over the last 16 years, I've seen firsthand TD Bank's tireless commitment to our community through their support of youth hockey programs, local small businesses and Hockey is for Everyone initiatives, as well as an unwavering loyalty to our fans at TD Garden and beyond. We are excited to work alongside TD Bank for many years to come."

*Offers may be subject to limitations. See venue for details.

About Delaware North 
Delaware North is a global leader in the hospitality and entertainment industry. The company annually serves more than a half-billion guests across four continents, including at high-profile sports venues, airports, national and state parks, restaurants, resorts, hotels, and casinos. Building on more than a century of enduring partnerships and a commitment to local communities and sustainability, Delaware North's vision is to delight guests by creating the world's best experiences today while reimagining tomorrow. Learn more at www.DelawareNorth.com and connect with us on Facebook, Twitter, Instagram and LinkedIn. 

About TD Bank, America's Most Convenient Bank®  
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing over 9.8 million customers with a full range of retail, small business and commercial banking products and services at more than 1,100 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Auto Finance, a division of TD Bank, N.A., offers vehicle financing and dealer commercial services. TD Bank and its subsidiaries also offer customized private banking and wealth management services through TD Wealth^®. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.td.com/us. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US and www.twitter.com/TDNews_US.   

TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com/us.  

 

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SOURCE TD Bank

FAQ

What is the significance of TD Bank's naming rights extension for TD Garden?

TD Bank's naming rights extension secures its branding at TD Garden for another 20 years, ensuring long-term visibility and community engagement.

How much is TD Bank investing in community programs?

TD Bank is committing over $15 million to community programs, particularly through the 'Access the Arts' initiative.

When will TD Bank's naming rights for TD Garden expire?

The naming rights for TD Garden will expire in 2045 following the recent extension.

What renovations have been made to TD Garden?

TD Garden underwent a $100 million renovation, enhancing its facilities and overall fan experience.

What community initiatives will TD Bank support?

TD Bank will support initiatives like 'TD Guest List' and 'TD Garden House Artist' to promote accessibility and inclusivity in the arts.