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TD Bank Survey Finds that U.S. Homeowners are Staying Put Amid Low Housing Supply and Leveraging Home Equity to Build Wealth, Consolidate Debt and Finance Major Renovations

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TD Bank's HELOC Trend Watch survey reveals homeowners are viewing their properties as key financial assets, with 66% seeing homes as generational wealth. The survey of 1,800+ homeowners shows 60% are keeping their low-interest mortgages rather than selling. Housing inventory concerns have doubled year-over-year, with 18% of owners waiting for increased supply before moving.

84% of respondents hold debt beyond mortgages, with 62% carrying $10,000+ in additional debt. Younger generations are leading in home equity usage, with 73% of Gen Z and 66% of Millennials likely to apply for HELOCs or home equity loans in the next 18 months. 54% of current HELOC users have funded renovations, focusing on cosmetic changes (40%), outdoor upgrades (37%), and eco-friendly additions (27%).

Il sondaggio Trend Watch di TD Bank sui HELOC rivela che i proprietari di case vedono le proprie abitazioni come asset finanziari chiave, con il 66% che considera le case come ricchezza generazionale. Il sondaggio condotto su oltre 1.800 proprietari di case mostra che il 60% conserva i propri mutui a basso interesse piuttosto che vendere. Le preoccupazioni per l'inventario abitativo sono raddoppiate anno su anno, con il 18% dei proprietari che attende un aumento dell'offerta prima di trasferirsi.

L'84% dei rispondenti ha debiti oltre ai mutui, con il 62% che ha accumulato oltre $10,000 in debito aggiuntivo. Le generazioni più giovani stanno guidando l'uso dell'equità della casa, con il 73% della Gen Z e il 66% dei Millennials che probabilmente richiederanno HELOC o prestiti sull'equità della casa nei prossimi 18 mesi. Il 54% degli attuali utilizzatori di HELOC ha finanziato ristrutturazioni, concentrandosi su cambiamenti cosmetici (40%), miglioramenti esterni (37%) e aggiunte ecologiche (27%).

La encuesta Trend Watch de TD Bank sobre HELOC revela que los propietarios ven sus propiedades como activos financieros clave, con un 66% considerando sus hogares como una riqueza generacional. La encuesta de más de 1,800 propietarios de casas muestra que el 60% está manteniendo sus hipotecas de bajo interés en lugar de vender. Las preocupaciones sobre el inventario de viviendas se han duplicado año tras año, con un 18% de los propietarios esperando un aumento en la oferta antes de mudarse.

El 84% de los encuestados tiene deudas más allá de las hipotecas, con un 62% que carga con más de $10,000 en deuda adicional. Las generaciones más jóvenes lideran en el uso del capital de la vivienda, con un 73% de la Generación Z y un 66% de los Millennials que probablemente solicitarán HELOC o préstamos sobre el capital de la vivienda en los próximos 18 meses. El 54% de los actuales usuarios de HELOC ha financiado renovaciones, enfocándose en cambios estéticos (40%), mejoras exteriores (37%) y adiciones ecológicas (27%).

TD 뱅크의 HELOC 트렌드 조사는 주택 소유자들이 자신의 주택을 주요 재정 자산으로 보고 있다는 사실을 보여줍니다. 66%가 자신의 주택을 세대 간의 부로 간주하고 있습니다. 1,800명 이상의 주택 소유자를 대상으로 한 조사에서는 60%가 판매하기보다는 낮은 이자의 모기지를 유지하고 있는 것으로 나타났습니다. 주택 재고에 대한 우려는 작년 대비 두 배로 증가하였으며, 18%의 소유자들이 이사하기 전에 공급 증가를 기다리고 있습니다.

응답자의 84%가 모기지 외에 다른 부채를 가지고 있으며, 62%는 추가 부채가 $10,000 이상으로 나타났습니다. 젊은 세대가 주택 자산 활용을 선도하고 있습니다, 73%의 Z세대와 66%의 밀레니얼 세대가 향후 18개월 이내에 HELOC 또는 주택 자산 대출을 신청할 가능성이 높습니다. 현재 HELOC 사용자 중 54%는 리모델링을 위한 자금을 조달했으며, 주로 미용 변경(40%), 실외 개선(37%), 친환경 추가(27%)에 집중하고 있습니다.

L'enquête Trend Watch sur les HELOC de TD Bank révèle que les propriétaires perçoivent leurs propriétés comme des actifs financiers clés, 66% les voyant comme une richesse générationnelle. L'enquête menée auprès de plus de 1.800 propriétaires montre que 60% conservent leurs hypothèques à faible taux d'intérêt plutôt que de vendre. Les préoccupations concernant l'inventaire de logements ont doublé d'une année sur l'autre, 18% des propriétaires attendant une augmentation de l'offre avant de déménager.

84% des répondants ont des dettes en plus des hypothèques, 62% ayant plus de 10 000 $ de dettes supplémentaires. Les jeunes générations sont à la tête de l'utilisation de l'équité immobilière, avec 73% de la Génération Z et 66% des Millennials susceptibles de demander des HELOC ou des prêts sur l'équité immobilière au cours des 18 prochains mois. 54% des utilisateurs actuels de HELOC ont financé des rénovations, se concentrant sur des changements cosmétiques (40%), des améliorations extérieures (37%) et des ajouts écologiques (27%).

Die HELOC Trend Watch Umfrage von TD Bank zeigt, dass Hausbesitzer ihre Immobilien als wichtige finanzielle Vermögenswerte betrachten, wobei 66% die Häuser als Generationenvermögen ansehen. Die Umfrage unter mehr als 1.800 Hausbesitzern zeigt, dass 60% ihre Niedrigzins-Hypotheken behalten, anstatt zu verkaufen. Die Bedenken hinsichtlich des Wohnungsangebots haben sich im Jahresvergleich verdoppelt, wobei 18% der Eigentümer auf ein erhöhtes Angebot warten, bevor sie umziehen.

84% der Befragten haben Schulden über Hypotheken hinaus, wobei 62% mehr als 10.000 $ an zusätzlicher Schuldenlast haben. Jüngere Generationen führen in der Nutzung von Eigenkapital aus Immobilien, wobei 73% der Generation Z und 66% der Millennials voraussichtlich innerhalb der nächsten 18 Monate HELOCs oder Hypothekendarlehen beantragen werden. 54% der aktuellen HELOC-Nutzer haben Renovierungen finanziert, wobei der Fokus auf kosmetischen Änderungen (40%), Außenverbesserungen (37%) und umweltfreundlichen Ergänzungen (27%) liegt.

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Younger generations are more likely to use home equity loans to plan for long-term financial health

CHERRY HILL, N.J.--(BUSINESS WIRE)-- A recent survey from TD Bank, America's Most Convenient Bank®, reveals that in the current market environment, homeowners continue to see their properties as powerful financial assets, with two-thirds (66%) viewing their home as a source of generational wealth.

TD Bank’s HELOC Trend Watch is a national survey of more than 1,800 homeowners who purchased a home in the past 10 years using a mortgage loan and currently own their home. The survey explores trends in how homeowners are building their equity.

“Homeownership is not just about having a place to live—it's a critical component of financial security and building generational wealth,” said Steve Kaminski, Head of U.S. Residential Lending at TD Bank. “With interest rates expected to continue to drop over the next year, home prices and equity values will fluctuate alongside the U.S. housing supply. We’re finding that home equity is playing a bigger role in helping homeowners stay financially flexible.”

Homeowners Stay Put Amid Housing Shortage

Three out of five respondents who purchased their most recent home (60%) reported that the low interest rates they secured on their mortgage have influenced their decision not to sell in the near future. Instead, they are building wealth through their home's growing equity.

This decision is also influenced by the ongoing housing shortage – which has encouraged many existing homeowners to stay put and tap into their home’s equity. In fact, the percentage of homeowners who are not planning to sell in the near future and are waiting for housing inventory to increase before making a move has doubled year-over-year from 9% in 2023 to 18% for this year. As a result, many homeowners are opting to invest in their current properties, rather than face the challenges of buying in a competitive market. This approach aligns closely with the goals of younger homeowners, as 74% of Gen Zers and 71% of Millennials view their homes as sources of generational wealth, leveraging their equity to secure their financial futures.

Homeowners are Seeking Additional Debt Consolidation Options

Eighty-four percent of respondents are currently holding debt beyond their mortgage, with 62% of those carrying $10,000 or more in additional debt – increasing slightly from 61% in 2023. Rising debt levels are putting increased pressure on household finances, as nearly three-quarters of respondents who currently have any debt other than their mortgage (71%) said they would be interested in consolidating their debt under one loan at a lower interest rate.

Though the Federal Reserve is expected to continue rate cuts into 2025, 39% of respondents who noted they are not likely to apply for a home equity line of credit (HELOC) or home equity loan (HE Loan) in the near future said they still view the current borrowing environment as challenging, remaining steady from previous data in 2023. However, 37% of homeowners reported that the recent interest rate cuts make them more likely to apply for a HELOC or HE Loan, viewing it as a cost-effective way to reduce debt.

Younger Homeowners Lead the Charge in Using HELOCs

Younger generations are setting the pace when it comes to leveraging their home’s equity. Nearly three-quarters of Gen Z respondents (73%) and two-thirds of Millennials (66%) who previously had a HELOC or HE Loan or never did but know about the products are likely to apply for one in the next 18 months, outpacing Gen X (53%) and Baby Boomers (17%). These younger homeowners are embracing home equity products to not only manage debt, but also to finance renovations and improve their long-term financial strategies.

As home values continue to rise, homeowners across all generations are using HELOCs or HE Loans to capitalize on their growing equity. Forty-three percent of those who are currently renovating or planning to renovate their home are doing so to increase the equity of their home. More than half (54%) of respondents who had a HELOC or HE Loan have used it for renovations, with current or future popular projects including cosmetic changes (40%), outdoor upgrades (37%) and eco-friendly additions (27%).

"By leveraging equity, homeowners are making essential upgrades and investing in the longevity and value of their property," said Jon Giles, Head of Residential Lending Strategy & Support at TD Bank. "When used responsibly, home improvements can benefit a borrower by not only adding value to their home but also enhancing their quality of life. That's why it's important to speak with a mortgage professional to identify the purpose and potential impact of using your equity, ensuring it meets long-term financial goals."

Survey Methodology

This report presents the findings of a CARAVAN® survey conducted by Big Village Insights among a sample of 1,808 U.S. homeowners who purchased a home within the past 10 years and acquired a mortgage when they bought their most recent home. The survey was conducted from October 3 to October 13, 2024.

About Big Village Insights

Big Village Insights is a global research and analytics business uncovering not just the ‘what’ but the ‘why’ behind customer behavior, supporting clients' insights needs with agile tools, CX research, branding, product innovation, data & analytics, and more. Big Village Insights is part of Bright Mountain Media. Find out more at https://big-village.com.

About TD Bank, America's Most Convenient Bank®

TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S. by assets, providing over 10 million customers with a full range of retail, small business and commercial banking products and services at more than 1,100 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Auto Finance, a division of TD Bank, N.A., offers vehicle financing and dealer commercial services. TD Bank and its subsidiaries also offer customized private banking and wealth management services through TD Wealth®. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.td.com/us. Find TD Bank on Facebook at www.facebook.com/TDBank and on Instagram at www.instagram.com/TDBank_US/.

TD Bank is a subsidiary of The Toronto-Dominion Bank, a top 10 North American bank. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol "TD". To learn more, visit www.td.com/us.

Media:

Monet Irving

Corporate Communications Manager II

Monet.Irving@td.com

Source: TD Bank

FAQ

What percentage of TD Bank survey respondents view their homes as generational wealth in 2024?

According to TD Bank's survey, 66% of homeowners view their homes as a source of generational wealth.

How many TD Bank survey respondents are waiting for housing inventory to increase before selling in 2024?

18% of homeowners are waiting for housing inventory to increase before selling, doubling from 9% in 2023.

What percentage of Gen Z homeowners plan to apply for TD Bank HELOCs in the next 18 months?

73% of Gen Z respondents who are familiar with HELOCs or home equity loans are likely to apply for one in the next 18 months.

How are TD Bank HELOC users utilizing their home equity for renovations?

54% of HELOC users have funded renovations, with 40% making cosmetic changes, 37% doing outdoor upgrades, and 27% adding eco-friendly features.

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