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Trulieve Launches #YesOn3 Product Line to Support Adult Use Campaign in Florida

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Trulieve Cannabis Corp. (OTCQX: TCNNF) has launched a new product line called #YesOn3 to support the ballot initiative for legalizing adult cannabis use in Florida. The products, available from July 30, include two new cannabis strains: 'Yo3' (a collaboration with Sunshine Cannabis) and 'Yon3' (Trulieve-specific). The #YesOn3 line features pre-rolls, flower, gummies, and vape cartridges.

CEO Kim Rivers emphasized the importance of giving Florida adults access to regulated cannabis products. Trulieve's proceeds from these specialty products may support Amendment 3. The company is also offering #YesOn3 yard signs at Florida retail locations from August 2. Trulieve continues to provide home delivery, online ordering, and in-store pickup across Florida, with special discounts for veterans and new customers.

Trulieve Cannabis Corp. (OTCQX: TCNNF) ha lanciato una nuova linea di prodotti chiamata #YesOn3 per sostenere l'iniziativa referendaria per la legalizzazione dell'uso di cannabis da parte degli adulti in Florida. I prodotti, disponibili dal 30 luglio, includono due nuove varietà di cannabis: 'Yo3' (una collaborazione con Sunshine Cannabis) e 'Yon3' (specifica di Trulieve). La linea #YesOn3 offre pre-roll, fiori, caramelle gommose e cartucce per vape.

Il CEO Kim Rivers ha sottolineato l'importanza di offrire agli adulti della Florida l'accesso a prodotti di cannabis regolamentati. I proventi di Trulieve provenienti da questi prodotti speciali potrebbero sostenere l'emendamento 3. L'azienda sta anche offrendo cartelli per il giardino #YesOn3 nei punti vendita della Florida a partire dal 2 agosto. Trulieve continua a fornire consegne a domicilio, ordinazioni online e ritiro in negozio in tutta la Florida, con sconti speciali per i veterani e i nuovi clienti.

Trulieve Cannabis Corp. (OTCQX: TCNNF) ha lanzado una nueva línea de productos llamada #YesOn3 para apoyar la iniciativa de votación para la legalización del uso de cannabis por adultos en Florida. Los productos, disponibles desde el 30 de julio, incluyen dos nuevas variedades de cannabis: 'Yo3' (una colaboración con Sunshine Cannabis) y 'Yon3' (específica de Trulieve). La línea #YesOn3 presenta pre-rolls, flores, gominolas y cartuchos para vape.

El CEO Kim Rivers enfatizó la importancia de proporcionar a los adultos de Florida acceso a productos de cannabis regulados. Los ingresos de Trulieve provenientes de estos productos especiales pueden apoyar la Enmienda 3. La compañía también ofrecerá letreros de jardín #YesOn3 en las tiendas de Florida a partir del 2 de agosto. Trulieve continúa brindando entrega a domicilio, pedidos en línea y recogida en la tienda en toda Florida, con descuentos especiales para veteranos y nuevos clientes.

Trulieve Cannabis Corp. (OTCQX: TCNNF)는 플로리다에서 성인용 대마초 사용 합법화를 위한 투표 이니셔티브를 지원하기 위해 #YesOn3이라는 새로운 제품 라인을 출시했습니다. 7월 30일부터 출시된 이 제품에는 'Yo3'(Sunshine Cannabis와의 협업)와 'Yon3'(Trulieve 전용)이라는 두 가지 새로운 대마초 품종이 포함되어 있습니다. #YesOn3 라인에는 프리롤, 꽃, 젤리 및 전자담배 카트리지가 포함되어 있습니다.

CEO 킴 리버스는 플로리다의 성인들이 규제된 대마초 제품에 접근할 수 있는 것의 중요성을 강조했습니다. Trulieve의 이 특별 제품들로부터의 수익은 수정안 3을 지원할 수 있습니다. 회사는 또한 8월 2일부터 플로리다 소매점에서 #YesOn3 정원 표지판을 제공할 예정입니다. Trulieve는 플로리다 전역에서 특별 할인과 함께 자택 배송, 온라인 주문 및 매장 픽업을 계속 제공하고 있습니다.

Trulieve Cannabis Corp. (OTCQX: TCNNF) a lancé une nouvelle gamme de produits appelée #YesOn3 pour soutenir l'initiative de vote visant à légaliser l'usage du cannabis par les adultes en Floride. Les produits, disponibles à partir du 30 juillet, comprennent deux nouvelles variétés de cannabis : 'Yo3' (une collaboration avec Sunshine Cannabis) et 'Yon3' (spécifique à Trulieve). La gamme #YesOn3 propose des pré-roulés, des fleurs, des bonbons gélifiés et des cartouches pour vape.

Le PDG Kim Rivers a souligné l'importance de donner aux adultes de Floride accès à des produits de cannabis réglementés. Les bénéfices de Trulieve provenant de ces produits spéciaux pourraient soutenir l'amendement 3. L'entreprise propose également des panneaux de jardin #YesOn3 dans les points de vente en Floride à partir du 2 août. Trulieve continue d'offrir des livraisons à domicile, des commandes en ligne et des retraits en magasin à travers la Floride, avec des réductions spéciales pour les anciens combattants et les nouveaux clients.

Trulieve Cannabis Corp. (OTCQX: TCNNF) hat eine neue Produktlinie namens #YesOn3 gestartet, um die Abstimmung über die Legalisierung des Cannabiskonsums für Erwachsene in Florida zu unterstützen. Die Produkte, die ab dem 30. Juli erhältlich sind, umfassen zwei neue Cannabissorten: 'Yo3' (eine Zusammenarbeit mit Sunshine Cannabis) und 'Yon3' (exklusiv für Trulieve). Die #YesOn3-Linie bietet Pre-Rolls, Blüten, Gummibärchen und Vape-Cartridges.

CEO Kim Rivers betonte die Wichtigkeit, den Erwachsenen in Florida Zugang zu regulierten Cannabisprodukten zu ermöglichen. Die Einnahmen von Trulieve aus diesen Spezialprodukten könnten die Amendment 3 unterstützen. Das Unternehmen bietet ab dem 2. August auch #YesOn3-Schildchen in den Einzelhandelsgeschäften in Florida an. Trulieve setzt weiterhin auf Home-Delivery, Online-Bestellungen und Abholung im Geschäft in ganz Florida, mit speziellen Rabatten für Veteranen und Neukunden.

Positive
  • Launch of new #YesOn3 product line potentially increasing sales
  • Introduction of two new cannabis strains, expanding product variety
  • Potential increase in customer base if Amendment 3 passes
Negative
  • Uncertain outcome of the ballot initiative may affect investment in new product line
  • Potential regulatory risks associated with supporting a political campaign

TALLAHASSEE, Fla., July 30, 2024 /PRNewswire/ -- Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) ("Trulieve" or "the Company"), a leading and top-performing cannabis company in the U.S., today announced the launch of a new specialty product line supporting the ballot initiative to legalize adult cannabis use in Florida.

The initial offerings will be available beginning Tuesday, July 30, with the first in a series of product releases and specials leading up to Election Day on Tuesday, November 5. Trulieve's proceeds from #YesOn3 specialty products may be used to support Amendment 3.

"We are proud to launch this new product line in support of #YesOn3 and Smart & Safe Florida," said Trulieve's Chief Executive Officer Kim Rivers. "Florida adults deserve access to regulated and tested cannabis products, and the freedom to make their own choices about safe, responsible use."

All specialty products support Amendment 3 feature one of two new cannabis strains. The first strain, "Yo3" is a collaboration between Trulieve and Sunshine Cannabis. The second strain, named "Yon3" is a Trulieve-specific strain. #YesOn3 products will include pre-rolls, flower, gummies, and vape cartridges.

For information on how to register to vote in Florida, visit https://registertovoteflorida.gov/home. #YesOn3 yard signs will be available beginning on August 2 for patients to pickup at Florida retail locations while supplies last.

Across Florida, Trulieve offers home delivery, convenient online ordering, and in-store pickup. Veterans receive 20% off every order when they show their military ID, and all first-time guests are eligible for a 60% new customer discount at any Florida Trulieve location. For more information, or to learn how to become a registered patient, please visit Trulieve.com and connect on Instagram or Facebook.

About Trulieve
Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the U.S., with leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. Trulieve is listed on the CSE under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF. For more information, please visit Trulieve.com.

Facebook: @Trulieve   
Instagram: @Trulieve_   
X: @Trulieve 

Investor Contact
Christine Hersey, Vice President of Investor Relations
+1 (424) 202-0210
Christine.Hersey@Trulieve.com

Media Contact
Phil Buck, APR, Corporate Communications Manager
+1 (406) 370-6226
Philip.Buck@Trulieve.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/trulieve-launches-yeson3-product-line-to-support-adult-use-campaign-in-florida-302209307.html

SOURCE Trulieve Cannabis Corp.

FAQ

What is Trulieve's new #YesOn3 product line?

Trulieve's #YesOn3 is a new specialty product line supporting the ballot initiative to legalize adult cannabis use in Florida. It includes pre-rolls, flower, gummies, and vape cartridges featuring two new cannabis strains: 'Yo3' and 'Yon3'.

When will Trulieve's #YesOn3 products be available in Florida?

The initial #YesOn3 products will be available starting July 30, 2024, with more releases and specials planned leading up to Election Day on November 5, 2024.

How is Trulieve (TCNNF) supporting Amendment 3 in Florida?

Trulieve is supporting Amendment 3 by launching the #YesOn3 product line, offering yard signs at retail locations, and potentially using proceeds from the specialty products to support the amendment.

What discounts does Trulieve offer to customers in Florida?

Trulieve offers a 20% discount to veterans with a military ID and a 60% discount to first-time customers at any Florida Trulieve location.

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