Trulieve Launches #YesOn3 Product Line to Support Adult Use Campaign in Florida

Rhea-AI Summary

Trulieve Cannabis Corp. (OTCQX: TCNNF) has launched a new product line called #YesOn3 to support the ballot initiative for legalizing adult cannabis use in Florida. The products, available from July 30, include two new cannabis strains: 'Yo3' (a collaboration with Sunshine Cannabis) and 'Yon3' (Trulieve-specific). The #YesOn3 line features pre-rolls, flower, gummies, and vape cartridges.

CEO Kim Rivers emphasized the importance of giving Florida adults access to regulated cannabis products. Trulieve's proceeds from these specialty products may support Amendment 3. The company is also offering #YesOn3 yard signs at Florida retail locations from August 2. Trulieve continues to provide home delivery, online ordering, and in-store pickup across Florida, with special discounts for veterans and new customers.

Positive

• Launch of new #YesOn3 product line potentially increasing sales
• Introduction of two new cannabis strains, expanding product variety
• Potential increase in customer base if Amendment 3 passes

Negative

• Uncertain outcome of the ballot initiative may affect investment in new product line
• Potential regulatory risks associated with supporting a political campaign

TALLAHASSEE, Fla., July 30, 2024 /PRNewswire/ -- Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) ("Trulieve" or "the Company"), a leading and top-performing cannabis company in the U.S., today announced the launch of a new specialty product line supporting the ballot initiative to legalize adult cannabis use in Florida.

The initial offerings will be available beginning Tuesday, July 30, with the first in a series of product releases and specials leading up to Election Day on Tuesday, November 5. Trulieve's proceeds from #YesOn3 specialty products may be used to support Amendment 3.

"We are proud to launch this new product line in support of #YesOn3 and Smart & Safe Florida," said Trulieve's Chief Executive Officer Kim Rivers. "Florida adults deserve access to regulated and tested cannabis products, and the freedom to make their own choices about safe, responsible use."

All specialty products support Amendment 3 feature one of two new cannabis strains. The first strain, "Yo3" is a collaboration between Trulieve and Sunshine Cannabis. The second strain, named "Yon3" is a Trulieve-specific strain. #YesOn3 products will include pre-rolls, flower, gummies, and vape cartridges.

For information on how to register to vote in Florida, visit https://registertovoteflorida.gov/home. #YesOn3 yard signs will be available beginning on August 2 for patients to pickup at Florida retail locations while supplies last.

Across Florida, Trulieve offers home delivery, convenient online ordering, and in-store pickup. Veterans receive 20% off every order when they show their military ID, and all first-time guests are eligible for a 60% new customer discount at any Florida Trulieve location. For more information, or to learn how to become a registered patient, please visit Trulieve.com and connect on Instagram or Facebook.

About Trulieve
Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the U.S., with leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. Trulieve is listed on the CSE under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF. For more information, please visit Trulieve.com.

Facebook: @Trulieve   
Instagram: @Trulieve_   
X: @Trulieve 

Investor Contact
Christine Hersey, Vice President of Investor Relations
+1 (424) 202-0210
Christine.Hersey@Trulieve.com

Media Contact
Phil Buck, APR, Corporate Communications Manager
+1 (406) 370-6226
Philip.Buck@Trulieve.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/trulieve-launches-yeson3-product-line-to-support-adult-use-campaign-in-florida-302209307.html

SOURCE Trulieve Cannabis Corp.

FAQ

What is Trulieve's new #YesOn3 product line?

Trulieve's #YesOn3 is a new specialty product line supporting the ballot initiative to legalize adult cannabis use in Florida. It includes pre-rolls, flower, gummies, and vape cartridges featuring two new cannabis strains: 'Yo3' and 'Yon3'.

When will Trulieve's #YesOn3 products be available in Florida?

The initial #YesOn3 products will be available starting July 30, 2024, with more releases and specials planned leading up to Election Day on November 5, 2024.

How is Trulieve (TCNNF) supporting Amendment 3 in Florida?

Trulieve is supporting Amendment 3 by launching the #YesOn3 product line, offering yard signs at retail locations, and potentially using proceeds from the specialty products to support the amendment.

What discounts does Trulieve offer to customers in Florida?

Trulieve offers a 20% discount to veterans with a military ID and a 60% discount to first-time customers at any Florida Trulieve location.