Trulieve Introduces New Products to West Virginia in February

Rhea-AI Summary

Trulieve Cannabis Corp. announced the launch of two proprietary cannabis brands, R.O. and Modern Flower, in West Virginia. R.O. will be available starting February 3, 2023, focusing on quality at value prices, while Modern Flower will be launched on February 10, 2023, aiming for accessibility and diversity in products. Both brands will feature indoor-grown cannabis, with R.O. offering various flower options, and Modern Flower catering to modern consumers with innovative products. The company sees this expansion as pivotal in enhancing its market presence and providing high-quality cannabis to customers in the growing West Virginia market.

Positive

• Launch of R.O. brand on February 3, 2023, enhances product offering.
• Introduction of Modern Flower brand on February 10, 2023, targets modern cannabis consumers.
• Both brands feature indoor-grown cannabis with a focus on quality and accessibility.

Negative

• None.

Two popular proprietary cannabis brands – Modern Flower and R.O. – will launch with festivities

TALLAHASSEE, Fla., Feb. 3, 2023 /PRNewswire/ -- Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) ("Trulieve '' or "the Company''), a leading and top-performing cannabis company in the United States, today announced the February launch of two of its proprietary brands in West Virginia, R.O. on February 3 and Modern Flower on February 10.

"We're thrilled to expand our offerings and introduce our curated proprietary brands in West Virginia's growing cannabis market," said Kim Rivers, CEO of Trulieve. "Trulieve continues to focus on providing high-quality cannabis and offering a wide variety of innovative products that fit our customer's needs and budget."

The two new product introductions in West Virginia are:

• R.O. – Launching statewide on February 3, this is quality cannabis at an everyday value. The brand's indoor-grown flower is expertly tended to by industry-leading cultivators at local state-of-the-art facilities. Flower options will feature classic, quality strains available in a variety of increments including 7g ground flower and 3.5g whole flower. 
• Pop-up events will be hosted at Trulieve Weston (137 Staunton Dr.) and Trulieve South Charleston (4701 MacCorkle Ave. SW) all day on Feb. 3.
   
• Modern Flower – Launching statewide on February 10, Modern Flower focuses on accessibility, quality, and reliability. Created for modern cannabis consumers with everyday use in mind, these popular indoor-grown strains and innovative products are created with cutting-edge technologies. These options are a combination of modern potencies and affordability, with a diverse set of offerings, so everyone can enjoy a new and modern approach to cannabis. Available on launch day will be 3.5g minis, whole flower and more coming soon.
• Pop-up events will be hosted at Trulieve Weston (137 Staunton Dr.) and Trulieve South Charleston (4701 MacCorkle Ave. SW) all day on Feb. 10.

R.O. (also known as Roll One in some states) is available at Trulieve locations in Arizona, Florida, Maryland, Massachusetts (starting Feb. 3), and Pennsylvania. Modern Flower is available at Trulieve locations in Arizona, Florida, Maryland, Massachusetts (starting Feb. 10), and Pennsylvania. 

Trulieve dispensaries in West Virginia are located in Belle, Huntington, Hurricane, Milton, Parkersburg, South Charleston, Weston, and two locations in Morgantown. For more information on store activations, promotions, and locations, please visit www.trulieve.com/dispensaries/west-virginia.

About Trulieve
Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the U.S., with established hubs in the Northeast, Southeast, and Southwest, anchored by leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. Trulieve is listed on the CSE under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF. For more information, please visit Trulieve.com.

Facebook: @Trulieve
Instagram: @Trulieve_
Twitter: @Trulieve

Investor Contact
Christine Hersey, Vice President of Investor Relations
+1 (424) 202-0210
Christine.Hersey@Trulieve.com 

Media Contact
Rob Kremer, Executive Director of Corporate Communications
+1 (404) 218-3077
Robert.Kremer@Trulieve.com 

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SOURCE Trulieve Cannabis Corp.

FAQ

What new cannabis brands is Trulieve launching in West Virginia?

Trulieve is launching two new brands: R.O. on February 3, 2023, and Modern Flower on February 10, 2023.

What is the launch date for Trulieve's R.O. brand in West Virginia?

R.O. brand will launch statewide in West Virginia on February 3, 2023.

When will Modern Flower be available in West Virginia?

Modern Flower will be available starting February 10, 2023.

Where can I find Trulieve's new cannabis products in West Virginia?

Trulieve's new products will be available at its dispensaries in locations such as Belle, Huntington, and South Charleston in West Virginia.

What is the focus of Trulieve's Modern Flower brand?

Modern Flower focuses on accessibility, quality, and innovative cannabis products for everyday use.