Trulieve Announces Opening of 200th Dispensary

Rhea-AI Summary

Trulieve Cannabis Corp. (CSE: TRUL, OTCQX: TCNNF) has announced the opening of its 200th dispensary in the U.S., located in Brooksville, Florida. The grand opening celebration is scheduled for June 14, featuring a ribbon-cutting ceremony, food trucks, music, giveaways, specials, and educational opportunities about the Smart and Safe Florida ballot initiative. CEO Kim Rivers highlighted the company's growth since 2016 and their dedication to expanding cannabis access. The new location will offer a variety of in-house and partner cannabis brands, including Alchemy, Co2lors, and Khalifa Kush, available exclusively at Trulieve. The dispensary will provide walk-in and express pickup services, and Trulieve continues to offer home delivery and online ordering options across Florida.

Positive

• Opening of the 200th dispensary, marking significant expansion.
• Grand opening event expected to draw local engagement and media attention.
• Wide range of in-house and exclusive partner cannabis brands available.
• Convenient walk-in and express pickup services enhance customer experience.
• Home delivery and online ordering options broaden consumer access.
• Veterans receive a 20% discount, potentially boosting customer loyalty.
• First-time guests get a 60% new customer discount, attracting new clientele.

Negative

• Increased operational costs due to opening a new dispensary.
• Potential market saturation with 200 dispensaries, possibly leading to decreased marginal returns.
• High competition in the cannabis retail market could limit growth potential.

New Location in Brooksville, Florida opens today with grand opening celebration on June 14^th

TALLAHASSEE, Fla., June 3, 2024 /PRNewswire/ -- Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) ("Trulieve" or "the Company"), a leading and top-performing cannabis company in the U.S., today announced the opening of a new medical cannabis dispensary in Brooksville, Florida, marking the Company's 200^th dispensary in the United States.

A grand opening celebration will be held Friday, June 14, beginning at 9 a.m., featuring a ribbon-cutting ceremony, food trucks, music, swag giveaways, specials, discounts, and opportunities to learn more about the Smart and Safe Florida ballot initiative for adult use.

"We are thrilled to celebrate this major milestone with our 200^th dispensary opening in our home state of Florida," said Trulieve's Chief Executive Officer Kim Rivers. "Since our first medical dispensary opened in 2016, Trulieve has grown to become the world's largest legal cannabis retailer. We are proud to be out front supporting expanded access to cannabis for patients and adults through advocacy, convenient retail locations and high quality products."

The new dispensary, located at 1280 South Broad Street, will be open 9 a.m. – 8:30 p.m. Monday through Saturday and 11 a.m. – 8 p.m. on Sundays, offering walk-in and express pickup service.

Trulieve Brooksville Broad Street will carry a wide variety of popular products including Trulieve's portfolio of in-house brands such as Alchemy, Co2lors, Cultivar Collection, Modern Flower, Momenta, Muse, Roll One, Sweet Talk, and Trekkers. Customers will also have access to beloved partner brands such as Alien Labs, Bellamy Brothers, Binske, Black Tuna, Blue River, Connected Cannabis, DeLisioso, Khalifa Kush, Love's Oven, Miami Mango, O.pen, Seed Junky, and Sunshine Cannabis, all available exclusively at Trulieve in Florida.

Across Florida, Trulieve offers home delivery, convenient online ordering, and in-store pickup. Veterans receive 20% off every order when they show their military ID, and all first-time guests are eligible for a 60% new customer discount at any Florida Trulieve location. For more information, or to learn how to become a registered patient, please visit Trulieve.com and connect on Instagram or Facebook.

About Trulieve
Trulieve is an industry leading, vertically integrated cannabis company and multi-state operator in the U.S., with leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. Trulieve is listed on the CSE under the symbol TRUL and trades on the OTCQX market under the symbol TCNNF. For more information, please visit Trulieve.com.

Facebook: @Trulieve   
Instagram: @Trulieve_   
X: @Trulieve 

Investor Contact
Christine Hersey, Vice President of Investor Relations
+1 (424) 202-0210
Christine.Hersey@Trulieve.com

Media Contact
Phil Buck, APR, Corporate Communications Manager
+1 (406) 370-6226
Philip.Buck@Trulieve.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/trulieve-announces-opening-of-200th-dispensary-302161325.html

SOURCE Trulieve Cannabis Corp.

FAQ

When is the grand opening celebration for the new Trulieve dispensary in Brooksville, Florida?

The grand opening celebration is on June 14, starting at 9 a.m.

What products will be available at the new Trulieve dispensary in Brooksville?

The dispensary will offer a wide range of in-house brands like Alchemy and Co2lors, and exclusive partner brands such as Khalifa Kush and Sunshine Cannabis.

What discounts does Trulieve offer to veterans and first-time customers?

Veterans receive a 20% discount on every order, and first-time customers get a 60% new customer discount.

What services are provided at the Trulieve Brooksville dispensary?

The dispensary offers walk-in and express pickup services.

Where is the new Trulieve dispensary located?

The new dispensary is located at 1280 South Broad Street, Brooksville, Florida.