Taboola Signs Exclusive Deal with National World and Axiom Media Alliance (AMA) to Power Content Recommendations Across the National World Network of Regional Sites Including Yorkshire Evening Post and The Scotsman
Taboola (Nasdaq: TBLA) has signed an exclusive multi-year partnership with National World, a major UK regional publisher. National World will implement Taboola's suite of products across its network of over 60 regional and national titles, including Yorkshire Evening Post and The Scotsman. The partnership aims to grow audience, optimize engagement, and drive revenue.
Key implementations include:
- Taboola Feed: Providing personalized multi-format content recommendations
- Explore More: Designed to increase session depth and engage users from social media
Sales will be managed by Axiom Media Alliance, a joint venture between National World and Axiom Media Holdings. The partnership is expected to increase National World's appeal to advertisers by demonstrating increased audience engagement.
Taboola (Nasdaq: TBLA) ha firmato una collaborazione esclusiva di diversi anni con National World, un importante editore regionale del Regno Unito. National World implementerà la suite di prodotti di Taboola nella sua rete di oltre 60 testate regionali e nazionali, tra cui Yorkshire Evening Post e The Scotsman. L'obiettivo della partnership è quello di incrementare il pubblico, ottimizzare il coinvolgimento e generare ricavi.
Le principali implementazioni includono:
- Taboola Feed: fornisce raccomandazioni di contenuti personalizzati in formato multiplo
- Esplora di più: progettato per aumentare la profondità delle sessioni e coinvolgere gli utenti dai social media
Le vendite saranno gestite da Axiom Media Alliance, una joint venture tra National World e Axiom Media Holdings. Si prevede che la partnership aumenterà l'attrattiva di National World per gli inserzionisti dimostrando un maggiore coinvolgimento del pubblico.
Taboola (Nasdaq: TBLA) ha firmado una asociación exclusiva de varios años con National World, un importante editor regional del Reino Unido. National World implementará la suite de productos de Taboola en su red de más de 60 publicaciones regionales y nacionales, incluyendo Yorkshire Evening Post y The Scotsman. El objetivo de la asociación es aumentar la audiencia, optimizar el compromiso y generar ingresos.
Las implementaciones clave incluyen:
- Taboola Feed: ofrece recomendaciones de contenido personalizadas en múltiples formatos
- Explora más: diseñado para aumentar la profundidad de las sesiones y atraer a los usuarios desde las redes sociales
Las ventas serán gestionadas por Axiom Media Alliance, una empresa conjunta entre National World y Axiom Media Holdings. Se espera que la asociación aumente el atractivo de National World para los anunciantes al demostrar un mayor compromiso de la audiencia.
타불라 (Nasdaq: TBLA)는 영국의 주요 지역 출판사인 내셔널 월드와 독점적인 다년간 파트너십을 체결했습니다. 내셔널 월드는 Yorkshire Evening Post와 The Scotsman을 포함한 60개 이상의 지역 및 국가 매체 네트워크에 타불라의 제품군을 구현할 예정입니다. 이 파트너십의 목표는 청중을 늘리고, 참여를 최적화하며, 수익을 높이는 것입니다.
주요 구현 사항은 다음과 같습니다:
- 타불라 피드: 개인화된 다중 형식의 콘텐츠 추천 제공
- 더 탐색하기: 세션 깊이를 증가시키고 소셜 미디어에서 사용자 참여를 유도하도록 설계됨
판매는 내셔널 월드와 아이작 미디어 홀딩스의 합작 투자인 아이젝 미디어 얼라이언스에서 관리합니다. 파트너십은 청중 참여를 증가시켜 내셔널 월드의 광고주에 대한 매력을 높일 것으로 예상됩니다.
Taboola (Nasdaq: TBLA) a signé un partenariat exclusif de plusieurs années avec National World, un grand éditeur régional britannique. National World mettra en œuvre la suite de produits de Taboola sur son réseau de plus de 60 titres régionaux et nationaux, y compris Yorkshire Evening Post et The Scotsman. L'objectif de ce partenariat est d'accroître l'audience, d'optimiser l'engagement et de générer des revenus.
Les principales mises en œuvre comprennent :
- Taboola Feed : offre des recommandations de contenu personnalisées dans plusieurs formats
- Explorer davantage : conçu pour augmenter la durée des sessions et engager les utilisateurs des réseaux sociaux
Les ventes seront gérées par Axiom Media Alliance, une coentreprise entre National World et Axiom Media Holdings. Il est prévu que ce partenariat augmente l'attrait de National World pour les annonceurs en montrant un engagement accru du public.
Taboola (Nasdaq: TBLA) hat eine exklusive Mehrjahrespartnerschaft mit National World, einem führenden regionalen Herausgeber im Vereinigten Königreich, unterzeichnet. National World wird die Produktpalette von Taboola in seinem Netzwerk von mehr als 60 regionalen und nationalen Titeln, darunter die Yorkshire Evening Post und The Scotsman, implementieren. Ziel der Partnerschaft ist es, die Zielgruppe zu vergrößern, die Interaktion zu optimieren und die Einnahmen zu steigern.
Zu den wichtigsten Implementierungen gehören:
- Taboola Feed: Bereitstellung von personalisierten Mehrformat-Inhaltsvorschlägen
- Mehr erkunden: Entwickelt, um die Sitzungsdauer zu erhöhen und Benutzer von sozialen Medien zu gewinnen
Der Vertrieb wird von Axiom Media Alliance, einem Joint Venture zwischen National World und Axiom Media Holdings, verwaltet. Es wird erwartet, dass die Partnerschaft die Attraktivität von National World für Werbetreibende erhöht, indem ein höheres Engagement des Publikums demonstriert wird.
- Exclusive multi-year partnership with National World, reaching over 15 million monthly visitors
- Implementation of Taboola Feed and Explore More across 60+ regional and national titles
- Potential for additional high-impact user touchpoint implementations
- Partnership expected to boost audience, engagement, discovery, and revenues for National World
- None.
Insights
This partnership between Taboola and National World marks a significant move in the UK digital media landscape. With National World's extensive reach of 15 million monthly visitors across 60+ regional and national titles, Taboola's content recommendation technology stands to significantly enhance user engagement and monetization.
The implementation of Taboola Feed and Explore More is particularly noteworthy. These tools are designed to increase session depth and personalize content recommendations, which could lead to longer user sessions and higher ad revenue. The focus on engaging users coming directly from social media is a smart strategy, given the increasing importance of social traffic for news sites.
For Taboola, this deal strengthens its position in the UK market and adds a prestigious client to its portfolio. The potential for expanding Taboola's implementation to additional touchpoints suggests room for further growth within this partnership.
Investors should monitor how this partnership impacts National World's subscriber growth and engagement metrics in the coming quarters. If successful, it could serve as a model for other regional publishers, potentially leading to more deals for Taboola in this sector.
This partnership has positive implications for Taboola's financial outlook. While specific financial terms weren't disclosed, multi-year exclusive deals with large publishers typically contribute significantly to revenue stability and growth.
National World's network of 60+ titles and 15 million monthly visitors represents a substantial new revenue stream for Taboola. The company's recent string of partnerships, including deals with Foundry and Mediahuis Ireland, indicates strong momentum in client acquisition, which should translate to revenue growth in upcoming quarters.
Investors should pay attention to Taboola's next earnings report for indicators of how these new partnerships are impacting top-line growth and profitability. Key metrics to watch include:
- Revenue growth rate
- Gross margin expansion
- Changes in customer acquisition costs
- Updates on average revenue per publisher
If Taboola can demonstrate that these partnerships are driving meaningful financial improvements, it could positively impact investor sentiment and potentially lead to a revaluation of the stock.
NEW YORK, Oct. 21, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, has signed an exclusive multi-year partnership with National World, one of the UK’s largest regional publishers reaching more than 15 million monthly visitors.
The London Stock Exchange-listed National World is now implementing Taboola’s suite of products to grow its audience, optimise user engagement and drive revenue across its digital properties. These include over 60 regional and national titles, such as Yorkshire Evening Post, The Scotsman, and Express & Star.
National World has implemented Taboola Feed, a seamlessly integrated feed that provides readers with personalised multi-format content recommendations to create a more engaging experience. In addition, National World has adopted Explore More, an offering designed to increase session depth and engage users visiting publisher sites directly from social media and apps. Taboola allows National World to provide personalised user experiences across all these touchpoints, optimising content recommendations to improve user engagement. Together, Taboola and National World will explore the option to implement Taboola in additional high-impact user touchpoints.
“At National World, we’re seeing an increase in subscriber numbers and impressive growth in our business. However, we’re always looking for ways to improve our products further so that our audiences are more engaged,” said Jade Power, Director of Digital Monetisation at National World. “We believe Taboola’s products will prove a powerful asset as we continue on our growth path and in particular, that they will help us navigate the shifting media landscape.”
Under the partnership, sales will be managed by Axiom Media Alliance, a joint venture between National World and Axiom Media Holdings that markets all digital and video assets to advertisers.
Jeremy Lawrence, Chief Executive Officer at Axiom Media Alliance, said: “We’re really pleased to have Taboola on board as a partner as its offering and technology is first class. We believe this deal will allow us to show tangible proof of increased engagement with our audiences, which should significantly increase our appeal to advertisers.”
Adam Singolda, Founder and CEO at Taboola, said: “National World is a leading force in the UK media, with readers spanning a large network of national and local titles. I’m excited to be part of the company’s further growth, built on Taboola technologies designed to boost audiences, engagement, discovery, and revenues further.”
The deal with National World is the latest in a string of successful publisher partnerships signed this year, with Taboola also announcing deals with tech publisher Foundry and Ireland’s largest media group Mediahuis Ireland.
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
Disclaimer - Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
Contact:
Nicole Gergits
nicole.g@taboola.com
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