Taboola Signs New Content Recommendations Deal with Future, Extending Partnership into 12th Year
Taboola (TBLA) has renewed its partnership with Future, a global multi-platform media company, extending their collaboration into its 12th year. The agreement involves Future continuing to implement Taboola's recommendation products across its portfolio of specialist media publications, including TechRadar, Marie Claire, Tom's Guide, and PC Gamer.
Future will continue utilizing Taboola Feed for personalized content recommendations and Explore More to increase session depth and user engagement, particularly for visitors from social media and apps. The partnership aims to help Future grow its audience, optimize engagement, and drive revenue across its technology, entertainment, and lifestyle sectors.
Taboola (TBLA) ha rinnovato la sua partnership con Future, un'azienda media globale multi-piattaforma, estendendo la loro collaborazione al 12° anno. L'accordo prevede che Future continui ad implementare i prodotti di raccomandazione di Taboola nel suo portafoglio di pubblicazioni media specializzate, tra cui TechRadar, Marie Claire, Tom's Guide e PC Gamer.
Future continuerà a utilizzare Taboola Feed per raccomandazioni di contenuto personalizzate e Explore More per aumentare la profondità delle sessioni e il coinvolgimento degli utenti, in particolare per i visitatori provenienti dai social media e dalle app. La partnership mira ad aiutare Future a far crescere il suo pubblico, ottimizzare il coinvolgimento e aumentare le entrate nei suoi settori di tecnologia, intrattenimento e stile di vita.
Taboola (TBLA) ha renovado su asociación con Future, una empresa de medios global de múltiples plataformas, extendiendo su colaboración al 12° año. El acuerdo implica que Future continuará implementando los productos de recomendación de Taboola en su cartera de publicaciones de medios especializadas, incluyendo TechRadar, Marie Claire, Tom's Guide y PC Gamer.
Future seguirá utilizando Taboola Feed para recomendaciones de contenido personalizadas y Explore More para aumentar la profundidad de la sesión y el compromiso del usuario, particularmente para los visitantes provenientes de redes sociales y aplicaciones. La asociación tiene como objetivo ayudar a Future a aumentar su audiencia, optimizar el compromiso y generar ingresos en sus sectores de tecnología, entretenimiento y estilo de vida.
Taboola (TBLA)는 글로벌 멀티 플랫폼 미디어 회사인 Future와의 파트너십을 갱신하며, 협력을 12년차로 이어갑니다. 이번 계약으로 Future는 TechRadar, Marie Claire, Tom's Guide, PC Gamer 등 자사의 전문 미디어 출판물에 Taboola의 추천 제품을 지속적으로 구현하게 됩니다.
Future는 개인화된 콘텐츠 추천을 위해 Taboola Feed를 계속 활용하고, 소셜 미디어 및 앱에서 오는 방문자에게 세션 깊이와 사용자 참여를 늘리기 위해 Explore More를 이용할 것입니다. 이 파트너십은 Future가 청중을 확대하고, 참여를 최적화하며, 기술, 엔터테인먼트 및 라이프스타일 분야에서 수익을 창출하는 데 도움을 주기 위해 설계되었습니다.
Taboola (TBLA) a renouvelé son partenariat avec Future, une entreprise de médias mondiale multiplateforme, prolongeant ainsi leur collaboration pour une 12e année. L'accord prévoit que Future continue à mettre en œuvre les produits de recommandation de Taboola dans son portefeuille de publications médias spécialisées, y compris TechRadar, Marie Claire, Tom's Guide et PC Gamer.
Future continuera d'utiliser Taboola Feed pour des recommandations de contenu personnalisées et Explore More pour augmenter la profondeur des sessions et l'engagement des utilisateurs, notamment pour les visiteurs provenant des réseaux sociaux et des applications. Ce partenariat vise à aider Future à accroître son audience, à optimiser l'engagement et à générer des revenus dans ses secteurs de la technologie, du divertissement et du style de vie.
Taboola (TBLA) hat seine Partnerschaft mit Future, einem globalen Multi-Plattform-Medienunternehmen, erneuert und die Zusammenarbeit ins 12. Jahr erweitert. Die Vereinbarung umfasst, dass Future weiterhin die Empfehlungsprodukte von Taboola in seinem Portfolio von Fachmedienpublikationen implementiert, darunter TechRadar, Marie Claire, Tom's Guide und PC Gamer.
Future wird weiterhin Taboola Feed für personalisierte Inhaltsrecommendationen nutzen und Explore More implementieren, um die Sitzungstiefe und Benutzerengagement, insbesondere für Besucher aus sozialen Medien und Apps, zu erhöhen. Die Partnerschaft zielt darauf ab, Future zu helfen, sein Publikum zu vergrößern, das Engagement zu optimieren und Einnahmen in den Bereichen Technologie, Unterhaltung und Lebensstil zu generieren.
- Extended long-term partnership with major digital publisher Future
- Maintains revenue stream from content recommendations across Future's large media portfolio
- Continued implementation of multiple Taboola products (Feed and Explore More) across Future's platforms
- None.
Insights
The renewed partnership with Future, while maintaining a key revenue stream, represents only an extension of an existing relationship rather than new business growth. Future's portfolio of high-traffic specialist media sites provides Taboola with valuable real estate for its recommendation engine, but the deal's financial terms and potential revenue impact are not disclosed. Without specific financial details, the material impact on Taboola's bottom line remains unclear.
Given Taboola's
The continuation of Taboola's content recommendation technology across Future's diverse digital properties demonstrates the sustained value of their recommendation algorithm and user engagement tools. The Explore More feature, designed to increase session depth from social media traffic, is particularly strategic given the increasing importance of social referrals in digital publishing.
However, this partnership extension, while validating Taboola's technology stack, doesn't introduce new technical capabilities or market expansion. In the rapidly evolving digital advertising landscape, maintaining existing relationships is essential but insufficient for significant growth. The lack of new feature announcements or technological advancements in this renewal suggests a focus on stability rather than innovation.
NEW YORK, Dec. 10, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the renewal of its long-standing partnership with Future, a global multi-platform media company and leading digital publisher of specialist media. The new agreement takes Taboola’s relationship with Future into its 12th year.
In the new deal, Future will continue to implement Taboola’s suite of products to help grow its audience, optimise user engagement and drive revenue across its large portfolio spanning multiple sectors including technology, entertainment, and lifestyle. Notable titles include TechRadar, Marie Claire, Tom’s Guide, and PC Gamer among others.
Future will continue to utilise Taboola Feed, which provides readers with personalised multi-format content recommendations to create a more engaging experience. In addition, Future will continue to implement Explore More, an offering designed to increase session depth and engage users visiting publisher sites directly from social media and apps.
Eric Harris, Chief Operating Officer at Future said: “We look forward to continuing our partnership with Taboola as we look to reach and engage new and existing audiences with our high-quality, expert content.”
Adam Singolda, Founder and CEO, Taboola said: “Future is home to some of the world’s most well-known, diverse brands including TechRadar, Marie Claire, Tom’s Guide, Cinemablend, and more. We’re honoured to have had their vote of confidence for more than a decade, and we look forward to continuing to provide Future with a holistic approach to audience building and monetization.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
Disclaimer - Forward-Looking Statements
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FAQ
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