Taboola and WeatherBug Announce New, Exclusive Multi-Year Deal
Taboola (TBLA) has announced a new three-year partnership renewal with WeatherBug, extending their collaboration that began in 2019. WeatherBug, a leading weather platform with over 20 million users, will continue to utilize Taboola's recommendation products across its iOS and Android apps and web properties. The partnership includes the implementation of Taboola Feed for personalized content recommendations and plans to incorporate video reel placements to enhance user engagement and create new premium demand channels.
Taboola (TBLA) ha annunciato un nuovo rinnovo di partnership triennale con WeatherBug, prolungando la loro collaborazione che è iniziata nel 2019. WeatherBug, una delle principali piattaforme meteorologiche con oltre 20 milioni di utenti, continuerà a utilizzare i prodotti di raccomandazione di Taboola attraverso le sue app iOS e Android e i suoi siti web. La partnership prevede l'implementazione di Taboola Feed per raccomandazioni di contenuti personalizzati e piani per integrare posizionamenti di video per aumentare il coinvolgimento degli utenti e creare nuovi canali di domanda premium.
Taboola (TBLA) ha anunciado una nueva renovación de alianza de tres años con WeatherBug, prolongando su colaboración que comenzó en 2019. WeatherBug, una plataforma meteorológica líder con más de 20 millones de usuarios, seguirá utilizando los productos de recomendación de Taboola a través de sus aplicaciones para iOS y Android y sus sitios web. La asociación incluye la implementación de Taboola Feed para recomendaciones de contenido personalizadas y planes para incorporar colocaciones de videos para mejorar la interacción de los usuarios y crear nuevos canales de demanda premium.
Taboola (TBLA)는 WeatherBug와의 3년 파트너십 갱신을 발표하며 2019년부터 계속해온 협력 관계를 연장합니다. WeatherBug는 2천만 명 이상의 사용자를 가진 주요 날씨 플랫폼으로, iOS 및 Android 앱과 웹사이트에서 Taboola의 추천 제품을 계속 활용할 것입니다. 이 파트너십에는 개인 맞춤형 콘텐츠 추천을 위한 Taboola Feed의 도입과 사용자 참여를 높이고 새로운 프리미엄 수요 채널을 생성하기 위한 비디오 리얼 배치 통합 계획이 포함됩니다.
Taboola (TBLA) a annoncé un nouveau renouvellement de partenariat de trois ans avec WeatherBug, prolongeant leur collaboration qui a débuté en 2019. WeatherBug, une plateforme météorologique de premier plan avec plus de 20 millions d'utilisateurs, continuera d'utiliser les produits de recommandation de Taboola sur ses applications iOS et Android ainsi que sur ses sites web. Ce partenariat inclut la mise en œuvre de Taboola Feed pour des recommandations de contenu personnalisées et prévoit d'incorporer des emplacements de vidéos pour améliorer l'engagement des utilisateurs et créer de nouveaux canaux de demande premium.
Taboola (TBLA) hat eine neue dreijährige Partnerschaftsverlängerung mit WeatherBug bekannt gegeben, die ihre Zusammenarbeit seit 2019 ausdehnt. WeatherBug, eine führende Wetterplattform mit über 20 Millionen Nutzern, wird weiterhin die Empfehlungsprodukte von Taboola in seinen iOS- und Android-Apps sowie auf seinen Webseiten nutzen. Die Partnerschaft umfasst die Implementierung von Taboola Feed für personalisierte Inhaltsempfehlungen und Pläne zur Integration von Videoanzeigen, um das Nutzerengagement zu steigern und neue Premium-Nachfragekanäle zu schaffen.
- Secured three-year renewal with major partner WeatherBug (20M+ users)
- Expansion of services to include new video reel placements
- Maintains strategic presence across multiple platforms (iOS, Android, web)
- None.
Insights
The renewed partnership between Taboola and WeatherBug represents a significant business continuity move, securing a valuable distribution channel for Taboola's advertising network. With WeatherBug's 20 million users, this deal strengthens Taboola's reach in the highly competitive digital advertising space. The introduction of video reel placements is particularly noteworthy as it opens up premium advertising opportunities and potentially higher revenue streams.
The multi-year commitment indicates strong performance metrics from their previous collaboration since 2019. For investors, this deal reinforces Taboola's ability to retain major publishers and expand service offerings within existing partnerships. The weather information sector provides consistent user engagement, making WeatherBug's traffic particularly valuable for Taboola's recommendation engine and advertising platform.
Taboola to Continue Powering Recommendations for WeatherBug’s Digital Properties Across iOS and Android Apps and Web Pages
NEW YORK, Dec. 03, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a new three-year deal with WeatherBug (a GroundTruth brand), leading weather site and mobile app with over 20 million users and Taboola partner since 2019.
Under the renewed deal, WeatherBug will continue to leverage Taboola’s suite of products across multiple user touchpoints to grow its audience, optimize user engagement, and drive revenue. Taboola will remain implemented across WeatherBug’s digital properties including its app (spanning iOS and Android devices) and web interface (on mobile and desktop).
Additionally, Taboola will continue to help Weatherbug optimize and tailor the user experience to drive engagement with Taboola Feed, providing readers with personalized multi-format content recommendations to make for a highly engaging experience. Weatherbug will also soon incorporate video reel placements, which drive higher user engagement while opening up new premium demand channels.
“WeatherBug stands out for our commitment to delivering reliable weather information while leveraging advanced technology to create a seamless user experience, and Taboola has been an important partner in helping us stay true to this mission since 2019,” said Gundeep Hora, President and General Manager at WeatherBug. “We’re thrilled to continue our partnership with them and look forward to seeing what else we can accomplish together.”
“WeatherBug is a go-to weather resource for anyone needing timely and accurate weather information, and we’re honored to be chosen as their recommendations partner since 2019,” said Adam Singolda, CEO and Founder at Taboola. “It’s been exciting to watch WeatherBug grow over the past 5 years and we’re looking forward to giving them the holistic resources they need to grow their business even further.”
About WeatherBug
WeatherBug is a leading weather consumer brand with over 20 million users. With the industry’s most extensive weather observation networks and unique severe weather detection, WeatherBug’s vision is to provide environmental intelligence for all aspects of people’s lives. The WeatherBug app is a top-rated weather app in the app stores.
WeatherBug is a GroundTruth company.
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
Disclaimer - Forward-Looking Statements
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