Taboola Renews Content Recommendations Deal with Reach PLC, Expanding Deal to Include Header Bidding and Bringing Relationship Into Its Thirteenth Year
Taboola (Nasdaq: TBLA) has renewed its exclusive partnership with Reach PLC, the largest commercial news publisher in the UK and Ireland, extending their relationship into its thirteenth year. The multi-year agreement includes Reach's continued implementation of Taboola's product suite across its portfolio of publications, including the Mirror, Express, and OK! magazines.
The partnership encompasses several key Taboola products: Taboola Feed for personalized content recommendations, Explore More for increasing session depth, exclusive in-article Ad units, and newly added Header Bidding capabilities to enhance monetization. This comprehensive solution aims to grow audience engagement and drive revenue across Reach's digital properties in the UK, Ireland, and the US.
Taboola (Nasdaq: TBLA) ha rinnovato la sua partnership esclusiva con Reach PLC, il più grande editore di notizie commerciali nel Regno Unito e in Irlanda, estendendo la loro relazione al tredicesimo anno. L'accordo pluriennale include l'implementazione continua da parte di Reach della suite di prodotti di Taboola su tutto il suo portafoglio di pubblicazioni, comprese le riviste Mirror, Express e OK!.
La partnership comprende diversi prodotti chiave di Taboola: Taboola Feed per raccomandazioni di contenuto personalizzate, Explore More per aumentare la profondità delle sessioni, unità pubblicitarie esclusive in-articolo e la nuova funzionalità di Header Bidding per migliorare la monetizzazione. Questa soluzione completa mira a incrementare l'engagement del pubblico e a guidare i ricavi attraverso le proprietà digitali di Reach nel Regno Unito, in Irlanda e negli Stati Uniti.
Taboola (Nasdaq: TBLA) ha renovado su asociación exclusiva con Reach PLC, el mayor editor de noticias comerciales en el Reino Unido e Irlanda, extendiendo su relación por décimo tercer año. El acuerdo multianual incluye la continuación de la implementación de la suite de productos de Taboola en el portafolio de publicaciones de Reach, incluyendo las revistas Mirror, Express y OK!.
La asociación abarca varios productos clave de Taboola: Taboola Feed para recomendaciones de contenido personalizadas, Explore More para aumentar la profundidad de las sesiones, unidades publicitarias exclusivas dentro de los artículos y la nueva capacidad de Header Bidding para mejorar la monetización. Esta solución integral tiene como objetivo aumentar el compromiso de la audiencia y generar ingresos a través de las propiedades digitales de Reach en el Reino Unido, Irlanda y Estados Unidos.
Taboola (Nasdaq: TBLA)는 영국과 아일랜드에서 가장 큰 상업 뉴스 출판사인 Reach PLC와의 독점 파트너십을 갱신하여 관계를 13번째 해로 연장했습니다. 이 다년 계약에는 Reach의 포트폴리오 출판물, 즉 Mirror, Express 및 OK! 잡지 전반에 걸쳐 Taboola의 제품군을 지속적으로 구현하는 내용이 포함됩니다.
이 파트너십에는 개인화된 콘텐츠 추천을 위한 Taboola Feed, 세션 깊이를 증가시키기 위한 Explore More, 기사 내 독점 광고 단위 및 수익화를 높이기 위한 새로운 Header Bidding 기능이 포함된 여러 주요 Taboola 제품이 포함됩니다. 이 포괄적인 솔루션은 영국, 아일랜드 및 미국에서 Reach의 디지털 자산에 대한 관객 참여를 증대하고 수익을 창출하는 것을 목표로 합니다.
Taboola (Nasdaq: TBLA) a renouvelé son partenariat exclusif avec Reach PLC, le plus grand éditeur de nouvelles commerciales au Royaume-Uni et en Irlande, prolongeant ainsi leur relation pour une treizième année. L'accord pluriannuel comprend la mise en œuvre continue de la suite de produits de Taboola dans le portefeuille de publications de Reach, y compris les magazines Mirror, Express et OK!.
Ce partenariat englobe plusieurs produits clés de Taboola : Taboola Feed pour des recommandations de contenu personnalisées, Explore More pour augmenter la profondeur des sessions, des unités publicitaires exclusives au sein des articles et les nouvelles capacités de Header Bidding pour améliorer la monétisation. Cette solution complète vise à accroître l'engagement du public et à générer des revenus sur les plateformes numériques de Reach au Royaume-Uni, en Irlande et aux États-Unis.
Taboola (Nasdaq: TBLA) hat seine exklusive Partnerschaft mit Reach PLC, dem größten kommerziellen Nachrichtenverlag im Vereinigten Königreich und in Irland, erneuert und damit die Beziehung auf das dreizehnte Jahr verlängert. Die mehrjährige Vereinbarung umfasst die fortlaufende Implementierung der Produktpalette von Taboola in das Portfolio von Reach, einschließlich der Magazine Mirror, Express und OK!.
Die Partnerschaft umfasst mehrere wichtige Produkte von Taboola: Taboola Feed für personalisierte Inhaltsvorschläge, Explore More zur Steigerung der Sitzungsdauer, exklusive In-Artikel-Anzeigen und die neu hinzugefügten Header Bidding-Funktionen zur Verbesserung der Monetarisierung. Diese umfassende Lösung zielt darauf ab, das Publikumsengagement zu steigern und die Einnahmen über die digitalen Plattformen von Reach im Vereinigten Königreich, Irland und den USA zu fördern.
- Renewal of exclusive multi-year partnership with UK's largest commercial news publisher
- Expansion of services to include Header Bidding product
- Continued access to major publishing platforms (Mirror, Express, OK!)
- None.
Insights
The renewal and expansion of Taboola's partnership with Reach PLC carries significant strategic value that extends beyond mere continuation of services. The integration of Header Bidding technology represents a important revenue optimization opportunity, as this advanced programmatic advertising solution typically increases publisher yield by 10-30% through enhanced auction dynamics and broader demand competition.
This partnership's longevity - entering its thirteenth year - is particularly notable in the volatile digital advertising landscape. Long-term partnerships of this nature create substantial competitive moats through deep technical integration and data collaboration. For Taboola, securing Reach's portfolio, which includes major publications like the Mirror and Express, maintains their dominant market position in the UK, where digital advertising spend exceeded
The implementation of multiple Taboola products (Feed, Explore More, in-article units) across Reach's properties suggests a comprehensive monetization strategy that diversifies revenue streams while optimizing user engagement. This multi-product approach typically results in higher revenue per thousand impressions (RPM) compared to single-product implementations.
From a competitive standpoint, this renewal strengthens Taboola's position against rivals in the content recommendation space, particularly as publishers increasingly seek consolidated partnerships that offer both traditional content recommendations and programmatic advertising capabilities. The deal's timing and expansion nature indicate strong execution of Taboola's strategy to deepen relationships with premier publishers while expanding their technological offerings.
NEW YORK, Jan. 28, 2025 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the renewal of its long-standing partnership with Reach PLC, the largest commercial news publisher in the UK and Ireland. The new multi-year agreement takes Taboola’s exclusive relationship with Reach into its thirteenth year.
In the new deal, Reach will continue to implement Taboola’s suite of products to grow its audience, optimise user engagement, and drive revenue across its large portfolio spanning the UK, Ireland, and the U.S. Notable titles include the Mirror, the Express, and OK!, among others.
Reach will continue to utilise Taboola Feed, an integrated feed that provides readers with personalised multi-format content recommendations, Explore More, an offering designed to increase session depth and engage users visiting publisher sites directly from social media and apps, and exclusive in-article Ad units.
Reach will also now be implementing Taboola’s Header Bidding product, a capability that allows publishers to drive improved monetization.
Adam Singolda, Founder and CEO, Taboola said: “Reach is a great example of a publisher that continues to keep up with readers year after year, with a great commitment to long-term growth in boosting readership, engagement, and their business. We’re proud to be heading into our thirteenth year together, and we’re especially excited to see our partnership expand even further with today’s news.”
Piers North, Chief Revenue Officer for Reach, said: "We have developed a really positive relationship with Taboola over the years and are excited to build on this partnership. Reader experience is important to us and so we will be working with Taboola to improve this across our platforms for all our audiences."
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
About Reach
Reach plc is the UK and Ireland’s largest commercial news publisher. Reach is home to over 120 trusted brands, from national titles like the Mirror, Express, Daily Record and Daily Star, to local brands like MyLondon, BelfastLive and the Manchester Evening News, as well as US brands.
Every month publications reach
For more information, visit reachplc.com
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FAQ
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