Taboola Announces New, Exclusive Three-Year Deal with The Weather Company
Taboola (TBLA) has announced a new three-year partnership extension with The Weather Company. Under the agreement, Taboola will continue providing recommendation solutions across The Weather Company's digital properties, including weather.com and wunderground.com. The Weather Company will become the exclusive weather provider for Taboola News lockscreen experience, offering hourly and 10-day forecasts to device holders through global OEM partnerships. The Weather Company reaches 360 million people monthly and will leverage Taboola's products to grow audience, optimize engagement, and drive revenue across its platforms.
Taboola (TBLA) ha annunciato un'estensione della partnership di tre anni con The Weather Company. In base all'accordo, Taboola continuerà a fornire soluzioni di raccomandazione sulle proprietà digitali di The Weather Company, inclusi weather.com e wunderground.com. The Weather Company diventerà il fornitore esclusivo di previsioni meteo per l'esperienza lockscreen di Taboola News, offrendo previsioni orarie e a 10 giorni ai possessori di dispositivi tramite partnership globali con OEM. The Weather Company raggiunge 360 milioni di persone al mese e utilizzerà i prodotti di Taboola per far crescere il pubblico, ottimizzare il coinvolgimento e generare entrate attraverso le sue piattaforme.
Taboola (TBLA) ha anunciado una nueva extensión de asociación de tres años con The Weather Company. Según el acuerdo, Taboola seguirá proporcionando soluciones de recomendación en las propiedades digitales de The Weather Company, incluidos weather.com y wunderground.com. The Weather Company se convertirá en el proveedor exclusivo de clima para la experiencia de pantalla de bloqueo de Taboola News, ofreciendo pronósticos horarios y a 10 días a los titulares de dispositivos a través de asociaciones globales con OEM. The Weather Company llega a 360 millones de personas mensualmente y aprovechará los productos de Taboola para aumentar la audiencia, optimizar el compromiso y generar ingresos a través de sus plataformas.
Taboola (TBLA)는 The Weather Company와의 3년 파트너십 연장을 발표했습니다. 이 계약에 따라 Taboola는 weather.com 및 wunderground.com을 포함한 The Weather Company의 디지털 속성에서 추천 솔루션을 계속 제공할 것입니다. The Weather Company는 Taboola News의 잠금 화면 경험을 위한 독점적인 기상 제공자가 되어, 글로벌 OEM 파트너십을 통해 디바이스 소유자에게 시간별 및 10일 예보를 제공합니다. The Weather Company는 매월 3억 6천만 명에게 도달하며, Taboola의 제품을 활용하여 청중을 확대하고, 참여를 최적화하며, 플랫폼 전반에 걸쳐 수익을 창출할 것입니다.
Taboola (TBLA) a annoncé une nouvelle prolongation de partenariat de trois ans avec The Weather Company. Selon l'accord, Taboola continuera de fournir des solutions de recommandation sur les propriétés numériques de The Weather Company, y compris weather.com et wunderground.com. The Weather Company deviendra le fournisseur exclusif de météo pour l'expérience d'écran de verrouillage de Taboola News, offrant des prévisions horaires et à 10 jours aux détenteurs d'appareils via des partenariats mondiaux avec des OEM. The Weather Company atteint 360 millions de personnes par mois et utilisera les produits de Taboola pour accroître son audience, optimiser l'engagement et générer des revenus sur ses plateformes.
Taboola (TBLA) hat eine neue dreijährige Partnerschaftserweiterung mit The Weather Company angekündigt. Im Rahmen der Vereinbarung wird Taboola weiterhin Empfehlungslösungen auf den digitalen Plattformen von The Weather Company, einschließlich weather.com und wunderground.com, bereitstellen. The Weather Company wird der exklusive Wetteranbieter für die Sperrbildschirm-Erfahrung von Taboola News und bietet den Nutzern stündliche und 10-Tage-Vorhersagen durch globale OEM-Partnerschaften. The Weather Company erreicht monatlich 360 Millionen Menschen und wird die Produkte von Taboola nutzen, um das Publikum zu vergrößern, das Engagement zu optimieren und Einnahmen über ihre Plattformen zu generieren.
- Extended partnership with major weather forecasting platform reaching 360M monthly users
- Exclusive weather provider agreement for Taboola News lockscreen experience
- Integration across multiple high-traffic digital properties including weather.com
- None.
Insights
This strategic partnership expansion represents a significant win for Taboola, strengthening its position in the digital advertising ecosystem. The three-year exclusive deal with The Weather Company, which reaches 360 million people monthly, provides Taboola with a stable, high-traffic platform for its recommendation engine while expanding its lockscreen presence through weather integration.
The partnership's value stems from three key components: continued deployment of Taboola's recommendation products across Weather Company properties, exclusive weather provider status for Taboola News lockscreens and access to a highly engaged, brand-safe audience. This multi-faceted approach should enhance Taboola's recurring revenue streams and strengthen its competitive position against other digital advertising platforms.
The lockscreen integration is particularly noteworthy as it represents a strategic expansion into prime digital real estate. Weather information is among the most frequently accessed mobile data points, making this exclusive provider status valuable for both user engagement and advertiser appeal. The deal's structure suggests potential for significant user data enrichment and improved targeting capabilities, which could enhance Taboola's overall advertising effectiveness and pricing power.
Taboola to Power Recommendations Across The Weather Channel and Weather Underground Digital Properties; The Weather Company to Power Weather on Taboola News Lockscreens Globally
NEW YORK, Nov. 12, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a new three-year deal with The Weather Company, extending its long-term partnership. The world’s most accurate weather forecaster, The Weather Company provides weather data, insights and scalable solutions in a privacy-forward way, reaching thousands of businesses and 360 million people monthly.
Under the new deal, The Weather Company will continue to leverage Taboola’s suite of products across multiple user touchpoints to grow its audience, optimize user engagement, and drive revenue across digital properties including weather.com, wunderground.com, and The Weather Channel App for iOS and Android. Taboola also helps The Weather Company optimize and tailor the user experience to drive engagement with Taboola Feed, a seamlessly integrated feed that provides readers with personalized multi-format content recommendations to make for a highly engaging experience.
In addition, The Weather Company will become the exclusive weather provider for the Taboola News lockscreen experience, in partnership with global OEM partners. Participating device holders who choose to get valuable localized weather will soon get the latest hourly and 10-day weather forecasts at a glance from The Weather Channel directly on their lock screen.
“As one of America’s most trusted brands, we provide relevant, compelling weather content to help people plan their daily lives and stay informed no matter the weather,” said D.J. Reali, chief revenue officer, consumer and enterprise data, at The Weather Company. “As the exclusive weather provider for Taboola News on devices globally, we are further expanding global access to reliable, trusted weather data, which has never been more important as our changing climate makes weather increasingly impactful on all of us.”
“The Weather Company is an iconic, trusted source of weather for people all over the world. We’re grateful that they continue to choose us as their native partner,” said Adam Singolda, CEO and Founder at Taboola. “Our relationship is built on years of great cooperation, and we’re looking forward to continuing to work within this brand-safe environment by expanding our partnership in new ways.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
Disclaimer - Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
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