Taboola’s Creative Shop Surpasses Four Year Milestone, Supporting More Than 800 Top, Global Advertisers Including Bombas, eToro, and NerdWallet; Advertisers See 88% Increases in Conversion Rates in 2024; Offering Sees 43% Increase in Advertiser Campaigns Quarter Over Quarter
Taboola (Nasdaq: TBLA) announced significant growth for its Creative Shop program, which has supported over 800 global advertisers. The program, designed to optimize advertising campaigns on Taboola's network, has achieved remarkable results in 2024, with advertisers seeing 88% increases in conversion rates. The service experienced a 43% quarter-over-quarter increase in advertiser campaigns from Q1 to Q2. The Creative Shop combines data from thousands of successful advertising campaigns and A/B tests with expert teams to enhance brand and performance advertising goals. Notable clients including Bombas, eToro, and NerdWallet have reported significant improvements, with EarPros achieving a 59% decrease in cost per lead in the U.S.
Taboola (Nasdaq: TBLA) ha annunciato una crescita significativa per il suo programma Creative Shop, che ha supportato oltre 800 inserzionisti globali. Il programma, progettato per ottimizzare le campagne pubblicitarie sulla rete di Taboola, ha ottenuto risultati notevoli nel 2024, con gli inserzionisti che hanno visto incrementi dell'88% nei tassi di conversione. Il servizio ha registrato un incremento del 43% delle campagne pubblicitarie da un trimestre all'altro, passando dal primo al secondo trimestre. Il Creative Shop combina dati provenienti da migliaia di campagne pubblicitarie di successo e test A/B con team di esperti per migliorare gli obiettivi di branding e di performance pubblicitaria. Clienti di rilievo come Bombas, eToro e NerdWallet hanno riportato miglioramenti significativi, con EarPros che ha raggiunto una diminuzione del 59% del costo per lead negli Stati Uniti.
Taboola (Nasdaq: TBLA) anunció un crecimiento significativo para su programa Creative Shop, que ha apoyado a más de 800 anunciantes globales. El programa, diseñado para optimizar las campañas publicitarias en la red de Taboola, ha logrado resultados notables en 2024, con los anunciantes experimentando incrementos del 88% en las tasas de conversión. El servicio experimentó un incremento del 43% en las campañas publicitarias de un trimestre a otro, del Q1 al Q2. Creative Shop combina datos de miles de campañas publicitarias exitosas y pruebas A/B con equipos de expertos para mejorar los objetivos de marca y de rendimiento publicitario. Clientes destacados como Bombas, eToro y NerdWallet han reportado mejoras significativas, siendo EarPros quien logró una disminución del 59% en el costo por lead en EE. UU.
타불라(Nasdaq: TBLA)는 전 세계 800개 이상의 광고주를 지원하는 Creative Shop 프로그램의 중요한 성장을 발표했습니다. 이 프로그램은 타불라 네트워크에서 광고 캠페인을 최적화하도록 설계되었으며, 2024년에는 광고주들이 전환율 88% 증가를 실현하는 등 눈에 띄는 결과를 달성했습니다. 이 서비스는 Q1에서 Q2로 넘어가는 동안 광고주 캠페인에서 43%의 분기별 증가를 경험했습니다. Creative Shop은 수천 개의 성공적인 광고 캠페인 및 A/B 테스트의 데이터를 전문가 팀과 결합하여 브랜드 및 성과 광고 목표를 향상시킵니다. Bombas, eToro, NerdWallet와 같은 저명한 고객들은 중요한 개선을 보고했으며, EarPros는 미국에서 리드당 비용이 59% 감소하는 성과를 이뤄냈습니다.
Taboola (Nasdaq: TBLA) a annoncé une croissance significative pour son programme Creative Shop, qui a soutenu plus de 800 annonceurs mondiaux. Le programme, conçu pour optimiser les campagnes publicitaires sur le réseau de Taboola, a obtenu des résultats remarquables en 2024, les annonceurs constatant une augmentation de 88 % des taux de conversion. Le service a connu une augmentation de 43 % des campagnes publicitaires d'un trimestre à l'autre, du Q1 au Q2. Le Creative Shop combine des données provenant de milliers de campagnes publicitaires réussies et de tests A/B avec des équipes d'experts pour améliorer les objectifs de marque et de performance publicitaire. Des clients notables tels que Bombas, eToro et NerdWallet ont signalé des améliorations significatives, EarPros ayant atteint une réduction de 59 % du coût par lead aux États-Unis.
Taboola (Nasdaq: TBLA) hat ein signifikantes Wachstum seines Creative Shop-Programms angekündigt, das über 800 globale Werbetreibende unterstützt hat. Das Programm, das entwickelt wurde, um Werbekampagnen im Taboola-Netzwerk zu optimieren, hat im Jahr 2024 bemerkenswerte Ergebnisse erzielt, wobei die Werbetreibenden 88% steigende Konversionsraten verzeichneten. Der Service verzeichnete einen 43% Anstieg der Werbekampagnen von Q1 zu Q2. Der Creative Shop kombiniert Daten aus Tausenden erfolgreicher Werbekampagnen und A/B-Tests mit Expertenteams, um die Marken- und Leistungsziele der Werbung zu verbessern. Bedeutende Kunden wie Bombas, eToro und NerdWallet berichteten von erheblichen Verbesserungen, während EarPros eine 59%ige Senkung der Kosten pro Lead in den USA erreichte.
- 88% increase in advertiser conversion rates in 2024
- 43% quarter-over-quarter growth in advertiser campaigns
- Expanded client base to over 800 global advertisers
- Client success case: EarPros achieved 59% decrease in cost per lead in US market
- None.
Insights
The milestone achievements of Taboola's Creative Shop demonstrate significant market penetration and operational efficiency. The 88% increase in conversion rates and 43% quarter-over-quarter growth in advertiser campaigns indicate strong product-market fit and scalability. With over 800 top global advertisers now utilizing the service, including prominent names like Bombas, eToro and NerdWallet, the Creative Shop has established itself as a valuable asset in the digital advertising ecosystem.
The platform's success is particularly noteworthy in the current digital advertising landscape, where efficiency and ROI are paramount. EarPros' case study showing a 59% decrease in cost per lead demonstrates tangible value creation. The combination of data analytics, creative services and A/B testing capabilities positions Taboola strongly against competitors in the native advertising space.
NEW YORK, Oct. 30, 2024 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a major adoption milestone for the Taboola Creative Shop, the first global program to help brands and media agencies execute and optimize advertising campaigns that run on its network. More than 800 of the world’s top brands and agencies have chosen the Taboola Creative Shop to increase the impact of their Taboola campaigns, driving both brand and performance advertising goals.
Advertisers utilizing the Creative Shop have seen
The Creative Shop leverages data from hundreds of thousands of successful advertising campaigns that have run on Taboola’s massive network of premium publishers, as well as thousands of ongoing A/B tests. It couples this massive dataset with a team of data analysts, content strategists, copywriters, graphic designers, and video editors to give brands the strategies and assets needed to drive significantly more results for brand or performance advertising goals.
"We’re continuing to give advertisers the technology and team they need to be successful— technology to reach massive audiences, insights about what works best based on hundreds of thousands of successful ad campaigns on Taboola, and experts that are tuned into their business,” said Adam Singolda, CEO and Founder of Taboola. “Clear results and growth are showing that advertisers value the Creative Shop for its ability to help them reach their goals, from performance to brand awareness.”
Supporting quotes
"The Taboola Creative Shop has been instrumental to our native ads strategy by providing clear and tangible recommendations for both our creative assets and landing pages. Their continued innovation and valuable insights ensure that we have a cutting edge strategy while protecting our brand values and providing the best experience for our consumers," said the NerdWallet team.
“As Head of Growth Marketing at Enpal, I've consistently been impressed by Taboola's Creative Shop. Even with a deep understanding of our campaigns, they continuously uncover new insights that I hadn't previously considered, ensuring our creative efforts remain innovative. Our recent workshop exemplified this perfectly, filled with 'lightbulb moments' that left our team inspired and eager to test new ideas," said Alina Bart, Head of Growth Marketing at Enpal.
"EarPros benefited greatly from the Taboola Creative Shop. Thanks to a deep dive with the team, who analyzed EarPros’ campaigns and assets and provided ad hoc ready-to-use titles and images in line with the industry best practices, our cost per lead decreased by
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
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FAQ
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