Future PLC and Taboola Partnership Reaches Ten Year Landmark with Renewal, New Deal Adds Mid Article Content Recommendations
Taboola (Nasdaq: TBLA) has announced a multi-year renewal of its partnership with Future, extending their collaboration to over a decade. This new three-year agreement aims to enhance engagement rates, revenue, and audience numbers across Future's extensive media portfolio, which encompasses tech, games, and lifestyle sectors. Taboola's innovative products, including mid-article placements and personalized content feeds, will be utilized to maximize user engagement and monetization opportunities. This partnership signifies a continued commitment to connecting audiences with relevant content.
- Renewed partnership with Future for three more years, enhancing revenue opportunities.
- Taboola's products are expected to improve audience engagement across multiple platforms.
- Collaboration has already demonstrated positive results in audience rates.
- None.
NEW YORK, Nov. 29, 2021 (GLOBE NEWSWIRE) -- Taboola, (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a multi-year renewal of its partnership with Future – the global platform for specialist media that reaches over one in three adults online in both the UK and the US – to boost engagement rates, revenue and audience numbers. The new three-year agreement takes the two companies to more than a decade in partnership.
Future’s large portfolio spans multiple sectors including technology, games and entertainment, sports and lifestyle, offering brand advertisers a wealth of opportunity to reach engaged, high-intent audiences. Taboola’s products continue to be implemented across sites including TechRadar, Marie Claire, Tom’s Guide, GamesRadar and others.
With this new deal, Future will incorporate Taboola’s high impact mid article placements across its network, providing new opportunities for brand advertisers to tap into Future’s large audience, in brand safe and highly visible formats. This adds to Future’s implementation of Taboola Feed, a seamlessly integrated feed that provides readers with personalised content for a more engaging experience, while enabling monetisation of below-article placements. Additionally, Future is tapping Taboola’s vast publisher offerings to increase engagement across multiple platforms.
Nick Flood, Global Ad Product & Revenue Operations Director, Future, said: “Taboola’s products have been a valuable asset to boost engagement and audience rates for a number of years now. Our high-quality content reaches audiences engaged with their passions and hobbies, from sports to home improvement, and we’re dedicated to delivering truly useful content. Extending this partnership and implementing further products, such as the desktop version of Explore More, empowers us to further share content of value with our audience and continue to grow the positive results we’ve already seen from Taboola.”
Adam Singolda, Founder and CEO, Taboola said: “Future is home to some of the world’s favorite digital properties and has shown commitment to their mission of connecting people with their passions. The longevity of our 10-year partnership is built on trust, collaboration and innovation together. We look forward to helping them keep their large readership engaged, reach new audiences, and find new ways to grow their business.”
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetisation and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
More than 14,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions each month. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
About Future
Future is a global platform business for specialist media with diversified revenue streams. Its content reaches over 1 in 3 adults online in both the UK and the US.
The Media division is high-growth with three complementary revenue streams: eCommerce, events and digital advertising including advertising within newsletters. It operates in a number of sectors including technology, games & entertainment, music, home & gardens, sports, TV & film, real life, women's lifestyle and B2B. Its brands include TechRadar, PC Gamer, Tom's Guide, Android Central, Truly, Digital Camera World, Homebuilding & Renovating Show, GamesRadar+, The Photography Show, Top Ten Reviews, Marie Claire, Live Science, Guitar World, MusicRadar, Space.com, What to Watch, Gardening Etc, Adventure and Tom's Hardware.
The Magazine division focuses on publishing specialist content, with a combined global circulation of over 3 million delivered through more than 115 magazines, and 410 bookazines published a year. The portfolio spans technology, games & entertainment, sports, music, photography & design, homes & garden, country lifestyle, TV & film and B2B. Its titles include Country Life, Wallpaper, Woman & Home, Classic Rock, Decanter, Guitar Player, FourFourTwo, Homebuilding & Renovating, Digital Camera, Guitarist, How It Works, Total Film, What Hi-Fi? and Music Week.
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