TaskUs and Red Points Announce Strategic Partnership To Enable Comprehensive Protection Against Digital Fraud and Counterfeits
TaskUs (TASK) and Red Points announced a strategic partnership combining their expertise in Financial Crime, Compliance, and Trust & Safety with AI brand protection technology. The partnership aims to combat digital fraud and IP violations, which cause estimated annual losses of $2 trillion. Their end-to-end digital protection system combines AI with human oversight to defend against counterfeits, brand impersonations, and fake accounts.
The solution leverages TaskUs' AI+Human-in-the-loop framework and Red Points' detection technology, creating an adaptive feedback loop for fraud prevention. The system has already helped detect IP infringements putting over $500m in potential revenue at risk.
TaskUs (TASK) e Red Points hanno annunciato una partnership strategica che unisce le loro competenze in materia di Crimine Finanziario, Conformità e Sicurezza & Fiducia con la tecnologia di protezione del marchio basata sull'IA. L'obiettivo della partnership è combattere la frode digitale e le violazioni della proprietà intellettuale, che causano perdite annuali stimate di $2 trilioni. Il loro sistema di protezione digitale end-to-end combina l'IA con la supervisione umana per difendere contro i falsi, le impersonificazioni di marchi e gli account falsi.
La soluzione sfrutta il framework AI+Human-in-the-loop di TaskUs e la tecnologia di rilevamento di Red Points, creando un ciclo di feedback adattivo per la prevenzione delle frodi. Il sistema ha già aiutato a rilevare le violazioni della proprietà intellettuale, mettendo a rischio oltre $500 milioni di potenziale fatturato.
TaskUs (TASK) y Red Points anunciaron una asociación estratégica que combina su experiencia en Crimen Financiero, Cumplimiento y Confianza & Seguridad con tecnología de protección de marca basada en IA. La asociación tiene como objetivo combatir el fraude digital y las violaciones de propiedad intelectual, que causan pérdidas anuales estimadas de $2 billones. Su sistema de protección digital integral combina IA con supervisión humana para defenderse contra falsificaciones, impersonaciones de marcas y cuentas falsas.
La solución aprovecha el marco de IA+Human-in-the-loop de TaskUs y la tecnología de detección de Red Points, creando un bucle de retroalimentación adaptativo para la prevención del fraude. El sistema ya ha ayudado a detectar violaciones de propiedad intelectual que ponen en riesgo más de $500 millones en ingresos potenciales.
TaskUs (TASK)와 Red Points는 재정 범죄, 규제 준수 및 신뢰 및 안전 분야에서의 전문성을 AI 브랜드 보호 기술과 결합한 전략적 파트너십을 발표했습니다. 이 파트너십의 목표는 연간 약 $2 조의 손실을 초래하는 디지털 사기 및 지적 재산권 침해에 맞서는 것입니다. 그들의 종합적인 디지털 보호 시스템은 AI와 인간의 감독을 결합하여 위조품, 브랜드 사칭 및 가짜 계정에 대한 방어를 제공합니다.
이 솔루션은 TaskUs의 AI+Human-in-the-loop 프레임워크와 Red Points의 탐지 기술을 활용하여 사기 예방을 위한 적응형 피드백 루프를 생성합니다. 이 시스템은 이미 $500 백만 이상의 잠재적 수익을 위험에 빠뜨리는 지적 재산권 침해를 탐지하는 데 도움을 주었습니다.
TaskUs (TASK) et Red Points ont annoncé un partenariat stratégique alliant leur expertise en matière de crime financier, de conformité et de confiance & sécurité avec la technologie de protection des marques basée sur l'IA. Ce partenariat vise à lutter contre la fraude numérique et les violations de droits de propriété intellectuelle, qui entraînent des pertes annuelles estimées à 2 trillions de dollars. Leur système de protection numérique de bout en bout associe l'IA à une supervision humaine pour se défendre contre les contrefaçons, les usurpations de marque et les faux comptes.
La solution tire parti du cadre AI+Human-in-the-loop de TaskUs et de la technologie de détection de Red Points, créant une boucle de rétroaction adaptative pour la prévention des fraudes. Ce système a déjà permis de détecter des violations de propriété intellectuelle mettant en péril plus de 500 millions de dollars de revenus potentiels.
TaskUs (TASK) und Red Points haben eine strategische Partnerschaft angekündigt, die ihre Expertise in den Bereichen Finanzkriminalität, Compliance sowie Vertrauen & Sicherheit mit KI-Technologie zum Schutz von Marken kombiniert. Ziel der Partnerschaft ist es, digitalen Betrug und IP-Verletzungen zu bekämpfen, die jährliche Verluste von schätzungsweise 2 Billionen US-Dollar verursachen. Ihr End-to-End-Digital-Schutzsystem kombiniert KI mit menschlicher Aufsicht, um gegen Fälschungen, Markenimitationen und Fake-Accounts zu verteidigen.
Die Lösung nutzt das AI+Human-in-the-loop-Framework von TaskUs sowie die Erkennungstechnologie von Red Points und schafft einen adaptiven Feedbackloop zur Betrugsprävention. Das System hat bereits dabei geholfen, IP-Verletzungen zu erkennen, die über 500 Millionen US-Dollar an potenziellen Einnahmen gefährden.
- Partnership addresses a massive $2 trillion market opportunity in digital fraud and IP protection
- Solution has already identified potential revenue protection of $500m
- AI+Human-in-the-loop approach reduces operational costs
- Expands TaskUs service offerings in digital protection and compliance
- None.
Insights
This strategic partnership represents a significant advancement in digital brand protection, combining TaskUs's human expertise with Red Points' AI technology. The solution addresses a critical market need, targeting the
The key value proposition lies in the AI+Human-in-the-loop framework, which creates a more robust detection system than either component alone. Early results showing protection of
The timing aligns well with increasing regulatory pressure, particularly from the EU's Digital Services Act, positioning TaskUs to capture growing demand for compliance solutions. This could drive new revenue streams and deeper client relationships, though execution and integration will be key success factors.
Through the partnership, TaskUs and Red Points offer clients an end-to-end digital protection system that combines artificial intelligence (AI) and human talent to defend users against counterfeit items, brand impersonations, fake accounts, and irregular credentials. This fraudulent activity can damage a brand’s reputation and value, erode trust from brand distributors, and decrease customer loyalty.
End-to-end AI-driven Digital Protection
The combined solution leverages the TaskUs signature AI+Human-in-the-loop framework and Red Points’ advanced detection and enforcement technology to create an adaptive feedback loop for fraud detection and prevention.
Initial AI-enabled detection monitors and processes millions of data points to find potential fraudulent activity. AI and human talent aid in logo and image recognition, optical character recognition (OCR) scanning and forensics to locate potentially violating content. The protection system also enables enforcement, which includes sending takedown requests to the platforms and websites that host violating content. The system then monitors infringing links and conducts a daily discovery search for future fraudulent content.
Driving Tangible Client Impact
The partnership aims to provide business impact across multiple areas. These include:
- AI Brand Protection: With the combination of Red Points technology suite and TaskUs marketplace Trust & Safety expertise, clients can access advanced, automated tools for detecting, removing, and preventing counterfeiting, piracy, and other forms of IP infringement. This gives brands a more proactive way to manage threats across digital channels and marketplaces.
- Strengthened Trust and Safety: For brands relying on TaskUs for trust and safety services, this partnership enables TaskUs and Red Points to identify and address counterfeit goods and digital IP violations faster and more accurately, helping maintain customer trust and brand integrity. This also allows brands to comply with multiple privacy and safety regulations, such as the European Union’s Digital Services Act (DSA).
- Improved Response Time: Automation and AI-powered brand protection tools from Red Points allow for a quicker and more scalable response. This is particularly valuable for clients dealing with high volumes of IP violations, enabling them to defend their brand faster and more comprehensively.
- Reduced Costs: The AI+Human-in-the-loop approach lowers operational costs and enables clients to allocate resources to other strategic priorities.
TaskUs and Red Points clients leveraging this end-to-end solution have already experienced significant positive results. The solution has helped to detect counterfeit items and other IP infringements that put over
“This partnership and digital protection service comes at the perfect time as counterfeit and IP violations are surging,” said Phil Tomlinson, SVP, Global Offerings at TaskUs. “We believe our extensive knowledge of the marketplace and solution pair perfectly with Red Points’ industry-leading brand protection technology. This partnership further underscores our continued commitment to helping our clients achieve business success while maintaining brand integrity.”
“We are thrilled to partner with TaskUs, a collaboration that reflects our shared commitment to innovation and advancing digital safety,” said Laura Urquizu, CEO & President of Red Points. “Through our intuitive AI platform and the unique AI+Human-in-the-loop framework by TaskUs, clients will be able to leverage a one-of-a-kind, end-to-end solution that diligently guards against fraud while allowing them to remain focused on business goals.”
About TaskUs
TaskUs is a leading provider of outsourced digital services and next-generation customer experience to the world's most innovative companies, helping its clients represent, protect, and grow their brands. Leveraging a cloud-based infrastructure, TaskUs serves clients in fast-growing sectors, including social media, e-commerce, gaming, streaming media, food delivery and ride-sharing, Technology, FinTech, and HealthTech. As of September 30, 2024, TaskUs had a worldwide headcount of approximately 54,800 people across 28 locations in 12 countries, including
About Red Points
Red Points is the world’s most widely used solution against counterfeits, brand impersonation, and piracy. Over 1,300 organizations trust Red Points’ platform to protect consumers across all digital channels—marketplaces, websites, social media, ads, apps, domains, and more.
Today, while AI is aggravating the speed and reach of brand infringements, it is also the strongest ally against them. Red Points’ predictive models are trained on over 2.7 billion monthly data points, representing the largest brand protection dataset ever gathered. In a time when data defines AI’s reliability, Red Points’ edge is the unparalleled precision of their results. Born in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241202538582/en/
Heidi Lemmetyinen
Heidi.Lemmetyinen@taskus.com
Babette Pagès
bpages@redpoints.com
Source: TaskUs, Inc.
FAQ
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