TransAct Technologies Announces First Epicentral® Deployment in Asia
TransAct Technologies (NASDAQ: TACT) has announced the successful deployment of its Epicentral® Promotion and Bonusing system across 200 games in two Macau resorts. This installation, for a leading casino operator, is the first in Asia for Epicentral®. The system, integrated with Epic Edge® and Epic 950® TITO printers, enhances player engagement by printing intelligent promotional offers directly at the gaming stations. This deployment aims to increase player spending, extend time-on-device, and boost customer loyalty, ultimately driving higher revenue for the casinos. John Dillon, CEO of TransAct, emphasized the system's strategic benefits for casino operators.
- Successful deployment of Epicentral® system in two Macau resorts.
- First Epicentral® installation in Asia, opening new market opportunities.
- System aims to increase player spend, time-on-device, and customer loyalty, enhancing revenue.
- None.
Insights
The deployment of TransAct Technologies' Epicentral® system in two Macau resorts is noteworthy because it expands the company's footprint in Asia, a region known for its lucrative and rapidly growing gaming market. This successful installation not only showcases the reliability and attractiveness of TransAct's products but also opens up avenues for additional sales opportunities in the region. For retail investors, penetrating the Asian market can often mean a significant revenue spike due to the high engagement and spending behavior of the players in this region.
While this deployment is promising, it's important to understand that it represents just 200 games. The revenue potential from this specific win is likely modest in the short term, but the strategic implications are more profound. Successful deployments in high-visibility venues like Macau can act as a strong reference point, making it easier for TransAct to secure future deals in other resorts and casinos across Asia.
Investors should also consider the broader industry context. Competition in casino technology is fierce, with numerous companies vying for market share. TransAct's ability to secure installations in prestigious locations suggests that its technology is competitive, but maintaining and expanding this foothold will require continual innovation and strong sales efforts.
From a financial perspective, this deployment of the Epicentral® system provides a tangible example of TransAct's product gaining traction in a new market, which could be a positive indicator for revenue growth. However, investors should pay attention to the financial results in upcoming quarters to see if this installation translates into significant top-line growth.
Long-term, the success in Macau could act as a catalyst for further market penetration in Asia, potentially driving sustained revenue growth. With casinos continuously seeking innovative ways to enhance player engagement and loyalty, products like Epicentral® are in demand. However, the financial impact should be scrutinized in the context of overall market penetration and recurring revenue from software and services, which can be more profitable than one-time hardware sales.
Moreover, investors should keep an eye on the company's expenses related to expanding its market presence and supporting new installations. The balance between revenue growth and cost management will be important in determining the long-term financial health of the company.
Win Spans Two Resorts and Opens Door for Additional Sales Opportunities
When paired with our Epic Edge® and Epic 950® TITO printers, the Epicentral® Promotion and Bonusing system prints intelligent promotional offers at the slot machine or table-top game while the guest is playing. Epicentral extends time-on-device, increases player spend, and generates increased customer loyalty – all leading to more revenue for casinos. Epicentral® also offers a variety of new and improved features that are strategically designed for casino operators to increase their profits while using the most effective and user-friendly software in the industry.
“Our gaming products are a mainstay of the industry across the world, and I am pleased to announce that two more casinos are joining the Epicentral® ecosystem,” said John Dillon, Chief Executive Officer of TransAct. “Epicentral® gives casino floor managers a powerful tool for visibility into each player, as well as the ability to reward their top players, all in real-time. We are proud to welcome these new resorts onto the Epicentral® platform.”
About TransAct Technologies Incorporated
TransAct Technologies Incorporated is a global leader in developing and selling software-driven technology and printing solutions for high-growth markets including food service, casino and gaming, and POS automation. The Company’s solutions are designed from the ground up based on customer requirements and are sold under the BOHA!™, AccuDate™, EPICENTRAL®, Epic and Ithaca® brands. TransAct has sold over 3.9 million printers, terminals and other hardware devices around the world and is committed to providing world-class service, spare parts, and accessories to support its installed product base. Through the TransAct Services Group, the Company also provides customers with a complete range of supplies and consumable items both online at http://www.transactsupplies.com and through its direct sales team. TransAct is headquartered in
©2024 TRANSACT Technologies Incorporated. All rights reserved. TransAct®, BOHA!®, AccuDate®, Epic Edge®, EPICENTRAL® and Ithaca® are trademarks of TransAct Technologies Incorporated.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240626295358/en/
Investor Contact:
Ryan Gardella
ICR, Inc.
Ryan.Gardella@icrinc.com
Source: TransAct Technologies Incorporated
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