TravelCenters of America Outlines Plans Heading into 50th Anniversary Year
Continues Transformation Focused on Guest Experience and Business Growth
“As we enter our 50th anniversary year, our commitment to transform TA for our guests and shareholders is stronger than ever,” said
Guest Experience
Improving the guest experience is a priority and plans include a robust capital investment strategy focused on travel center upgrades, reimagined food concepts and technology improvements. TA plans to upgrade over 100 sites by the end of 2022, with enhancements that include renovated restrooms, upgraded showers, more comfortable driver lounges, repaved parking lots, improved signage, new store flow and new lighting fixtures, paint and flooring.
TA will focus on food variety and restaurant options in 2022, with plans to open several new full-service and quick-service restaurants, and over 20 “The Kitchen” concepts, providing freshly prepared food, packaged meals and snacks. TA is focused on providing a variety of healthy options that appeal to both professional drivers and motorists.
In addition, TA will implement digital enhancements, including mobile payment options, self-checkout and developments to its TruckSmart mobile app.
Network Growth
In 2021, TA opened five new locations, one new
Upgrading Technology
TA is also refreshing core systems and infrastructure to drive operational efficiencies and improve resiliency. In 2022, the company is focusing on several initiatives including refreshing site technology infrastructure and core business platforms with cloud-based solutions, and enhancing data security and analytics, including Artificial Intelligence for fuel management.
Alternative Energy and Sustainability
In 2022, TA expects to expand diesel exhaust fluid (DEF) availability to all diesel lanes across its network, install additional biodiesel blending infrastructure and offer more EV charging stations. TA also plans to launch an innovative test project with the
50th Anniversary
In honor of its 50th anniversary, TA will hold several 50th anniversary-themed special events for its guests including unique offers such as 1970s pricing on certain products, music concerts at several sites in the Fall and guest contests through its mobile app and on social media.
About
Warning Concerning Forward-Looking Statements
This press release contains statements that constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and other securities laws. Whenever TA uses words such as "believe," "expect," "anticipate," "intend," "plan," "estimate," "will," "may" and negatives or derivatives of these or similar expressions, TA is making forward-looking statements. These forward-looking statements are based upon TA's present intent, beliefs or expectations, but forward-looking statements are not guaranteed to occur and may not occur. Actual results may differ materially from those contained in or implied by TA's forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors, some of which are beyond TA's control. Among others, the forward-looking statements which appear in this press release that may not occur include:
- Statements about TA's capital investment strategy, including investments in travel centers, restaurant and technology upgrades and the resulting benefits TA expects for customers, the business and performance. Capital investment plans may take longer to complete and cost more than expected. Further, the projects pursued may not turn out as planned and may result in TA not realizing the benefits it expects;
- Statements about the expected opening of new franchised locations and growth of TA’s truck service presence. The opening of new franchises may be delayed or may not occur, truck services may not expand and the new franchises and expanded truck service presence may not be successful or generate the revenue for TA that it expects; and
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Statements about expanding DEF availability, investing in alternative energy infrastructure, launching a test project with the
California Energy Commission and offering hydrogen in collaboration with Nikola Corporation. TA may decide not to make these investments or continue these relationships and if TA does further pursue these initiatives or make these investments, TA may not realize the returns or other benefits it may expect and TA could realize losses.
The information contained in TA's periodic reports, including TA's Annual Report on Form 10-K for the year ended
You should not place undue reliance upon forward-looking statements. Except as required by law, TA does not intend to update or change any forward-looking statement as a result of new information, future events or otherwise.
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Source: TravelCenters - Financial