An email has been sent to your address with instructions for changing your password.
There is no user registered with this email.
Sign Up
To create a free account, please fill out the form below.
Thank you for signing up!
A confirmation email has been sent to your email address. Please check your email and follow the instructions in the message to complete the registration process. If you do not receive the email, please check your spam folder or contact us for assistance.
Welcome to our platform!
Oops!
Something went wrong while trying to create your new account. Please try again and if the problem persist, Email Us to receive support.
Xandr, AT&T's advanced advertising company, announced key executive appointments to accelerate growth in Asia Pacific. Masatsune Shironishi becomes Managing Director for Japan effective immediately, while Nicole Prior will take on the same role for Australia and New Zealand starting November 1. These appointments reflect efforts to enhance local strategies in the growing digital video and connected TV sectors. Xandr reported a significant 76% year-over-year increase in total international platform spend in Q2 2021.
Positive
Appointment of Masatsune Shironishi as Managing Director for Japan to enhance local market strategies.
Nicole Prior appointed as Managing Director for Australia and New Zealand to drive growth in these regions.
76% year-over-year growth in international platform spend indicates strong demand and business expansion.
Negative
None.
Executive appointments seek to help accelerate growth in key markets
SINGAPORE & SYDNEY & TOKYO--(BUSINESS WIRE)--
Xandr, AT&T’s advanced advertising company, today announced the appointments of Masatsune Shironishi as Managing Director, Japan, and Nicole Prior as Managing Director for Australia and New Zealand, as Xandr continues to invest across APAC. Masatsune’s appointment is effective immediately and Nicole’s role is effective November 1st.
As Managing Director, Japan, Masatsune Shironishi will be responsible for building on the early successes of the business, localising go-to-market efforts and ensuring Xandr is well placed to grow in digital video and connected TV. Masatsune joins from Amobee Japan where he was Country Manager and brings deep industry experience and expertise across media agencies, TV, digital media and advertising technology. Masatsune has also worked at Open Table, Elsevier and Microsoft in various senior sales and product roles.
Masatsune and Nicole will report to Xandr Head of Global Regions, Jerome Underhill. “Xandr has experienced strong growth across APAC as advertiser demand grows for premium, brand and privacy safe environments and publishers and broadcasters seek to meet that demand through partnerships with Xandr. These senior leadership appointments are reflective of the broader investments we are making throughout APAC to allow us to best serve our expanding set of customers,” Underhill said.
“Masatsune’s sales and product leadership, particularly in the Advanced TV space, will allow us to lay the foundations for exciting growth in this space. His unique skillset of strategy, media buying, and technology sales will help our business better serve the needs of our customers in Japan.”
Commenting on his new role, Masatsune Shironishi, Managing Director, Japan at Xandr said: “I am excited to join Xandr at such a transformational time in our industry. I look forward to working closely with our talented team and diverse set of local buyers and sellers to help them unlock the full value of programmatic technology.”
In addition to these appointments, Xandr is continuing to build its APAC leadership team including a General Manager to lead Southeast Asia and India. Xandr has already expanded the leadership team, with Tom Dover having relocated from Sydney to Singapore as Director, Video Marketplace Development for APAC. Tom will be responsible for accelerating Xandr’s video-first product adoption delivering creative and differentiated solutions to the region’s largest agencies and advertisers.
Xandr recently announced results for its platform in Q2 with total international platform spend up by 76 %YoY in Q2 2021. To support this growth, Xandr has made 14 hires in 2021 across Commercial, Services and Operations in Australia, India, and Japan.
About Xandr
A business unit within AT&T, Xandr powers a global marketplace for premium advertising. Our data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.
What are the new appointments at Xandr related to AT&T?
Xandr appointed Masatsune Shironishi as Managing Director for Japan and Nicole Prior as Managing Director for Australia and New Zealand to accelerate growth in key markets.
When does Nicole Prior's appointment as Managing Director take effect?
Nicole Prior's appointment as Managing Director for Australia and New Zealand takes effect on November 1.
What was the growth percentage in Xandr's international platform spend in Q2 2021?
Xandr reported a 76% year-over-year increase in total international platform spend in Q2 2021.
Who will report to Jerome Underhill at Xandr?
Both Masatsune Shironishi and Nicole Prior will report to Jerome Underhill, Head of Global Regions at Xandr.
