Pepperoni Ranked Favorite Pizza Topping, According to New BLACK+DECKER Pizza Pulse Survey

Rhea-AI Summary

A new survey by BLACK+DECKER, a Stanley Black & Decker brand (NYSE: SWK), reveals pepperoni as America's favorite pizza topping, with 67% of respondents favoring it. The survey, conducted in April 2024, polled 400 adults who eat pizza at least a few times monthly. Key findings include:

- 75% of Americans eat pizza a few times a month or more
- 84% agree fresh ingredients make for the most enjoyable pizza
- Friday is the most popular day for pizza consumption
- New York Style (29%) and Deep Dish (24%) are the most favored styles
- Garlic butter and ranch dressing are the top dipping sauces

The survey coincides with the launch of BLACK+DECKER's vera Pizza Oven, available for $299.99, aimed at bringing customized pizza experiences to homes.

• Nearly three quarters of respondents say the ideal pizza night is spent watching a movie or TV show
• The most common dipping sauces for pizza are garlic butter and ranch dressing
• When it comes to most preferred style, Americans are divided; New York Style (29%) and Deep Dish (24%) are the most favored

TOWSON, Md., July 16, 2024 /PRNewswire/ -- A new survey from BLACK+DECKER^®, a Stanley Black & Decker brand (NYSE: SWK) setting the standard in home and lifestyle innovation, found that pepperoni ranked as the favorite pizza topping with three-quarters of Americans eating pizza a few times a month or more.

"With endless possibilities, we like to think that every person has a unique point of view on how the best pizza looks, tastes, and when it is enjoyed," said Kendall Nohe, Vice President of Product Management at BLACK+DECKER. "The BLACK+DECKER vera Pizza Oven is all about bringing fresh, customized pizza directly to your home and allowing our customers to craft their perfect pizza their way."

Toppings are a Hot Topic
Pizza style aside, 84% of pizza eaters agree that fresh ingredients make for the most enjoyable pizza. The most popular topping is pepperoni (67%) and the least popular is anchovies (1%).

• • Behind pepperoni, the most popular toppings include sausage (44%), bacon (39%), mushrooms (32%) and onions (26%).
  • Along with anchovies, arugula (2.5%), eggplant (3%), shrimp (3.5%) and pickles (4%) were least popular topping selections.
  • The most popular dipping sauces for pizza are garlic butter and ranch dressing (both 37%), while 16% of respondents do not dip their pizza in sauce.

Pizza Night
The BLACK+DECKER Pizza Pulse Survey found that Friday is the most popular day to enjoy pizza, with 72% of respondents saying they typically eat it to kick-off the weekend. Classic New York Style (29%) and Deep Dish (24%) were in a near tie for the most favored style, while Neapolitan style got the least love (2.5%).

Activities that call for Pizza Range by Region
Regions across the U.S. have their opinions on which activities they most associate with pizza night. When sports are at play, the Midwest was the region where pizza and sports paired together was most popular (33%). The Northeast has the most enthusiasm about pairing pizza and board game night (25.2%) and Western states like to eat pizza when they are hosting (19%). More than 40% of those from the south like to pair their pizza with video gaming.

Crust is a Must
Most respondents hold their pizza by the crust (51%) and the least common way is folding in half horizontally, from mid-crust to point (9%). When it comes to grease, if you dab off your pizza often, you're in the minority – only 16.5% dab their grease frequently.

Whether you are team pepperoni or team anchovy, create a personalized pie just for you with the BLACK+DECKER^® vera™ 12 in. Pizza Oven.

The BLACK+DECKER vera Pizza Oven and accessories are available now at blackanddecker.com and Amazon.com (BLACK+DECKER vera Pizza Oven MSRP: $299.99).

To learn more about the BLACK+DECKER^® vera™ Pizza Oven visit: https://www.blackanddecker.com/collections/vera-12-in-pizza-oven 

Methodology
*BLACK+DECKER conducted an online national consumer survey for Pizza Preferences. Fieldwork took place in April 2024, surveying a total of 400 men and women ages 18+ who enjoy pizza at least a few times each month.

About BLACK+DECKER
Since 1910, BLACK+DECKER, a Stanley Black & Decker brand, has been setting the standard for innovation and design. The inventor of the first portable electric drill with pistol grip and trigger switch, BLACK+DECKER has evolved from a small machine shop in Baltimore, Maryland to a global manufacturing powerhouse with a broad line of quality products used in and around the home. When homeowners have work to get done, they trust that BLACK+DECKER products will do the job efficiently and reliably. For more information on BLACK+DECKER products, visit www.blackanddecker.com or follow BLACK+DECKER on Facebook, Instagram and Twitter.

About Stanley Black & Decker
Headquartered in the USA, Stanley Black & Decker (NYSE: SWK) is a worldwide leader in Tools and Outdoor, operating manufacturing facilities globally. The company's more than 50,000 diverse and high-performing employees produce innovative end-user inspired power tools, hand tools, storage, digital jobsite solutions, outdoor and lifestyle products, and engineered fasteners to support the world's builders, tradespeople and DIYers. The company's world class portfolio of trusted brands includes DEWALT®, CRAFTSMAN®, STANLEY®, BLACK+DECKER®, and Cub Cadet®. To learn more visit: www.stanleyblackanddecker.com.

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SOURCE BLACK+DECKER

FAQ

What is the most popular pizza topping according to BLACK+DECKER's 2024 survey?

According to the BLACK+DECKER Pizza Pulse Survey conducted in 2024, pepperoni is the most popular pizza topping, favored by 67% of respondents.

How often do Americans eat pizza based on the BLACK+DECKER survey?

The survey found that three-quarters of Americans eat pizza a few times a month or more.

What are the top two pizza styles preferred by Americans according to the SWK survey?

The survey revealed that Classic New York Style (29%) and Deep Dish (24%) are the two most favored pizza styles among Americans.

What is the most popular day for eating pizza based on BLACK+DECKER's findings?

According to the survey, Friday is the most popular day to enjoy pizza, with 72% of respondents saying they typically eat it to kick-off the weekend.

What are the most popular dipping sauces for pizza according to the 2024 BLACK+DECKER survey?

The survey found that garlic butter and ranch dressing are equally popular as pizza dipping sauces, both chosen by 37% of respondents.